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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. Get the free “Step-by-Step Guide to Website (re)Design” now.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Depending on the length of your sales cycle, conditions at your prospect’s end may change resulting in projects being put on hold.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. Social Media. Media Planning. Sales Enablement. Here are the 5 must-ask questions, I created a YouTube video to show you why. Media Planning. VP of Marketing or CMO. Check it out.

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The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

(See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.” Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. How has your role changed? Leave your comments below.

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How to Build a Social Media Marketing Presence for Management Consulting

Hinge Marketing

Our research bears this out: management consulting firms lag high-growth companies in their use of techniques such as LinkedIn, Twitter and Facebook, along with other digital marketing techniques such as blogging, search engine optimization, e-newsletters, pay-per-click advertising and use of YouTube. Did it reduce sales cycle time?

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Focus on Content in B2B Marketing

Industrial Marketing Today

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 How are you using content marketing in your B2B marketing? Get the free “Step-by-Step Guide to Website (re)Design” now.

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Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.