Industrial Marketing Today

MAY 7, 2010

(See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.” Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. How has your role changed? Leave your comments below.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Drift, the leading provider of conversational marketing solutions for business, has taken their own conversational tone to the next level with an innovative approach to social video. The results have been amazing.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Industrial Marketing Today

APRIL 26, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

WHEN : When on the sales cycle do you expect to engage with your prospects? However, it does require some tweaking and a dose of creativity in order to rise above the noise in attracting the attention of industrial buyers and engaging with them deeper into the sales cycle. Share your ideas here.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

APRIL 21, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. –

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

MAY 26, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. –

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 14, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Share your thoughts by leaving a comment.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

SEPTEMBER 3, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Leave a Comment { 1 trackback } Tweets that mention Content Auditing and Mapping it to the Industrial Buy Cycle | Industrial Marketing Today -- Topsy.com Previous post: Is Your Industrial Website Still Just a Business Card?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 3, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. –

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

APRIL 30, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. –

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

SEPTEMBER 20, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. –

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 9, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. –

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 6, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. –

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

SEPTEMBER 27, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Connecting with people through social can cut down on the number of face to face meetings that technical sales people would traditionally have to have with a customer to aquire a sale.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

MAY 21, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. –

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hinge Marketing

SEPTEMBER 29, 2022

LinkedIn, by far the most popular business-to-business social media networking platform, provides many ways to meet and interact with professionals at every level of an organization. And because LinkedIn is the de-facto business network, virtually all of your clients and prospects are on it already.

Work Management 139

Work Management Marketing Management Marketing Automation Services Paid Content 139

Zoominfo

JULY 14, 2023

A carefully crafted strategy not only helps businesses navigate the complex B2B landscape but also empowers them to connect with prospects, drive revenue growth, and foster long-term customer relationships. Consumers make decisions based on their individual needs, rather than the needs of a broader business. What is B2B Marketing?

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Industrial Marketing Today

JULY 20, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. 2 comments… read them below or add one } Jack Pallet July 23, 2010 at 9:36 am The missing link in many sales presentations is a combination of clear, concise communication and the establishment of credibility.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

ClearVoice

APRIL 10, 2023

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. Whether you’re looking to speed up the sales cycle, find new audiences, or warm leads more effectively, a content marketing strategy can help. LinkedIn-Edelmann ) Whether it’s B2B or B2C, readers’ attention spans are limited.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Online Marketing Institute

DECEMBER 9, 2009

Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. While B2C companies can reasonably expect to generate a purchase from a single site visit, the sales cycle for B2B companies is much longer. This helped increase keyword referrals by more than 60%.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Hubspot

JANUARY 17, 2012

But in the end, whether yours is a retail shop where customers walk in and pick goods up off store shelves or it's a business-to-business entity with a much longer sales cycle, generating and managing leads —fresh blood, so to speak—is the main focus of any business and no doubt, your #1 job.

Lead Management 28

Lead Management Work Management Marketing Management Top of Funnel 28

Anteriad

APRIL 25, 2023

B2B marketing Business to business marketing is advertising done by one business to attract another business. B2C marketing Business-to-consumer marketing is advertising done by a business that sells directly to a consumer. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

B2B marketing Business to business marketing is advertising done by one business to attract another business. B2C marketing Business-to-consumer marketing is advertising done by a business that sells directly to a consumer. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84