KoMarketing Associates

DECEMBER 14, 2015

Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. Here is what they had to say about their most effective B2B marketing tactics over the past year. SALES AND MARKETING ALIGNMENT. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Hubspot

OCTOBER 15, 2019

While CRM software is powerful on its own, integrating your CRM with other tools across your sales stack makes your job so much easier. Ideally, your CRM should serve as the core hub to all of your sales activities, and integrations serve as the supporting cast making your central software even more powerful. Email Integrations.

CRM 68

CRM Process Work Management Marketing Management 68

Hubspot

AUGUST 21, 2023

Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same. Business Proposal Templates In need of some inspiration before you begin writing?

Template 69

Template CMS Development Examples Marketing Proposals 69

Hubspot

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

Marketing Budget 57

Marketing Budget Trends Cross-Selling Marketing & Strategy 57

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience. Paid posts, videos or newsletters on platforms like YouTube, Instagram or direct email campaigns.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 125

Webbiquity

APRIL 30, 2020

Are you using efficient Instagram tools to boost your sales? For example, LinkedIn is a platform for professionals, employees, and companies. Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. Image credit: Patrick Tomasso on Unsplash.

Tools 230

Tools Social Media Social Networks Work Management 230

Sprout Social

SEPTEMBER 2, 2022

Brushing up on ways to prove the impact of your work across the entire organization benefits every marketer—from directors to social media managers. Social Media Marketing Foundations (LinkedIn Learning). This social media training course covers every corner of social strategy—from choosing channels to managing communities.

Social Media 117

Social Media Training Course Resources 117

Oktopost

SEPTEMBER 22, 2021

With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. Paid social media can enhance your current marketing efforts by driving more sales and better targeting your prospective leads by using social media.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Pam Didner

JULY 21, 2020

Delivering compelling face-to-face presentations to senior managers is hard. Talk to colleagues or managers who have presented to them. In general, there are 3 scenarios you’ll likely present to senior managers: . Be sure to categorize your thoughts into the way that senior management can understand.

Work Management 120

Work Management Marketing Management Account Based Marketing Allocation 120

Heinz Marketing

MAY 16, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Top of Funnel 97

Top of Funnel Lead Scoring Lead Ranking CMO 97

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. If you're a HubSpot customer, you might already have access to HubSpot's video hosting, creation, and management tool. In this post, let's review some of the best video hosting sites for your business.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Content4Demand

FEBRUARY 15, 2023

Join Content4Demand content experts in a hands-on workshop to learn to cut through the content clutter with three key strategies: knowing your buyer personas, developing content specific to their buying stages and creating interactive content experiences that move them through the funnel to a purchase. to 11:15 a.m. to 2:30 p.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

SmartBug Media

APRIL 6, 2023

When you have an in-depth knowledge of your target audience(s), it helps to inform messaging, channel selection, product development, content strategy, sales approach, and more. No matter which approach you ultimately take to creating your business’s buyer personas, creating a buyer persona template can help keep you true to your mission.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Sharpspring

OCTOBER 27, 2021

Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships. Outbound marketing entails advertising, cold-calling, and other tactics we commonly think of as “marketing.” YouTube and TikTok.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

The Effective Marketer

MAY 27, 2015

If your company hasn’t created formal battle cards (aka kill sheets, competitive cards, competitor takeout), it will at some point, as this is typically one of the first things sales teams ask. Over the past few years I have created my share of battle cards, so let me try to codify the process I follow to help you out. Structure.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

Heinz Marketing

MAY 16, 2021

Recently for our weekly podcast, Sales Pipeline Radio , I needed to create a custom, branded “overlay” (essentially a transparent background) for StreamYard which is what we use to live stream to LinkedIn and YouTube every Thursday at 11:30am Pacific. It’s funny how you find a favorite new tool sometimes.

Template 98

Template Transparency Youtube Linkedin 98

Hubspot

APRIL 1, 2018

Whether you're using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. Read on to learn what you should (and shouldn't) do in your cover photo, and grab some social media performance tracking templates at the bottom of the page.

Template 101

Template Facebook Guidelines Banners 101

Outbound Engine

APRIL 9, 2020

Much of the buying process takes place in person — open houses, showings, inspections, closings, etc. Look for your customers on LinkedIn, Instagram, YouTube, or other social media platforms that may not be your first thought. Mortgage applications are down. Unfortunately, now is a difficult time to buy a house.

Template 52

Template Ad brokers Marketing Automation Services Marketing Management 52

Optinmonster

DECEMBER 28, 2023

Which Drives More Sales: Email or Social Media? Recently, LinkedIn changed its algorithms to prioritize posts that share “knowledge and insights.” Which Drives More Sales: Email or Social Media? Do emails work to drive sales? However, driving sales with social media can be challenging. Let’s get started!

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

BenchmarkONE

APRIL 21, 2021

Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Target the Right Leads.

Outreach 60

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 60

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. You can find a complete guide to creating conversions for LinkedIn Ads here.

Linkedin 280

Linkedin Advertisements Advertising Practices 280

BenchmarkONE

APRIL 21, 2021

Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Target the Right Leads.

Outreach 56

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 56

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

BenchmarkONE

APRIL 21, 2021

Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Target the Right Leads.

Outreach 52

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 52

TrustRadius Marketing

OCTOBER 27, 2022

What is the Vendor Selection Process? The vendor selection process refers to when a business identifies a need and seeks out a new software vendor to reach their goals. There is a lot of outdated software that could have benefited from an ongoing development process to meet growing customer needs.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

KoMarketing Associates

JUNE 25, 2019

Sale announcements. Facebook is likely the largest live streaming social media platform, outside of YouTube. Even LinkedIn is slowly rolling out live streaming. Even LinkedIn is slowly rolling out live streaming. Educational overviews about industry terms, strategies, or processes. Industry news coverage.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

SmartBug Media

FEBRUARY 11, 2021

Connecting your email is a two-part process: Connecting your inbox. A link that enables contacts to manage their email subscription preferences. YouTube (Marketing Hub Enterprise only). You can also import information about the companies or sales deals you’ve got going on. Hubs Setup: Marketing, Sales, and Service.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Pam Didner

FEBRUARY 7, 2022

And if you like my way of explaining the material, I’d appreciate it if you could subscribe to my newsletter to access tools, templates, and more!). Product positioning is the process of deciding and communicating how you want your audience to think and feel about your product. First things first. What is product positioning?

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

Outgrow

MAY 21, 2021

E-commerce marketing can be a challenging process at times. E-commerce marketing tools are any websites or apps that can help make your e-commerce marketing process hassle-free. Similarly, Amazon saw a 37% YoY worldwide growth in sales during the pandemic. Building a useful website is a crucial aspect of managing a business.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Martech Advisor

DECEMBER 19, 2019

A well-planned social media campaign helps brands create awareness, build a community, and drives sales. Considering the vast quantity of content created by B2B companies, this campaign idea helps you compartmentalize the content distribution process. New #WhiteboardFriday - Better Content Through NLP (Natural Language Processing).

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Hubspot

JULY 18, 2019

This simplifies the reporting process for all of your Facebook Ad efforts. You can create customer organization charts while in HubSpot so you’re able to easily identify unknown contacts, visualize key stakeholders, and customize your sales personas without manually sending any of this information back and forth. CaliberMind.

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

Hubspot

MARCH 18, 2020

Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Develop a stronger social media strategy for your business’s specific goals related to things like your marketing, sales, and service efforts. How do you do this? What is social media analytics?

Social Media 100

Social Media Analytics Media Work Management 100

SocialPilot

JANUARY 26, 2024

” “Generate a LinkedIn post discussing a recent trend in [Industry]. ” “Suggest a YouTube video title for our upcoming tutorial video on [Topic]. Precise AI prompts lead to content that speaks directly to potential leads, making the lead-generation process a hit.

Examples 78

Examples ROI Planning Work Management 78

SocialPilot

DECEMBER 6, 2023

We have also provided a downloadable checklist that you can use to kickstart your strategy audit process. The analytics section of your social media management tool is the best resource to mine this data. A content strategy helps you stick to your social marketing goals through the content creation process.

Paid Content 61

Paid Content Social Media Social Marketing Marketing & Strategy 61

KoMarketing Associates

APRIL 23, 2019

For instance, if a B2B company is using LinkedIn to recruit new employees, then it would make sense for their tone to be more professional as that of an employer. Hashtags are used regularly on Twitter and Instagram, but LinkedIn has also stepped up the options that are available with hashtags. LinkedIn: 1 per day.

Paid Content 141

Paid Content Social Media Media B2B 141

Hinge Marketing

MAY 8, 2015

Before diving into our suggestion on how LinkedIn can help achieve this, a quick comment on sociobiology will be useful: Going back as far as 100,000 years, tribal societies have used symbolic markings -- like beadwork, shell necklaces, body painting -- to mark off those who are part of the tribe (in-group) from those who aren’t (out-groups).

Linkedin 48

Linkedin SMB Ideal Customer Profiles Paid Search Agency 48

TrustRadius Marketing

APRIL 13, 2022

Agencies or freelancers can handle managing, creating, and promoting your brand for you. You may still want to see a range of costs to wrap your head around, but understand this range is based on using services and agencies to manage or create your social media content. Many also provide valuable social media consulting services.

Paid Content 52

Paid Content Social Media Pricing Price 52