Zoominfo

JUNE 17, 2019

To put it simply, social media can be a valuable tool for every step of the selling process – from prospecting and targeting to engaging and connecting with buyers. Failing to utilize social media as a sales tool puts you at a disadvantage, as 75% of B2B buyers use social media in their decision-making process ( source ).

Cold Calling 189

Cold Calling Zoominfo B2B Sales Statistics 189

Vidyard

NOVEMBER 6, 2018

94% response rates. Video has emerged as a powerful tool for modern B2B sales teams. LeadIQ’s top performing sales development rep, Jeremy Leveille, recently recorded 24 custom songs and raps for targeted accounts resulting in 23 responses (that’s a 96% response rate, folks) and 17 qualified opportunities.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

SalesIntel

SEPTEMBER 8, 2021

Create targeted sales messages. Personalize sales outreach. Shorten sales cycles. Use it to pursue the right accounts at the right time and increase win rates. Gather data using sales intelligence tools to reduce prospecting time. LinkedIn is one of the top sources of sales leads.

Effectiveness 52

Effectiveness Best Practices Domain Intent Data 52

Vidyard

OCTOBER 24, 2017

Terminus , the B2B account-based marketing (ABM) leader, uses video as part of their sales prospecting efforts and saw a 40% higher open rate, 37% higher click rate and 216% higher response rate. HubSpot is always on the lookout to help their sales reps book more meetings. ” Terminus.

Sales Management 71

Sales Management B2B Sales Account Based Marketing Top of Funnel 71

SalesIntel

JULY 12, 2021

Outbound sales involve the task of proactively reaching out to prospects through outbound calls, emails, SMS, professional platforms, or social media messaging to convert them into buyers. Outbound sales cycles tend to be longer since by necessity there is more warming and education involved compared to inbound leads.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Vidyard

JANUARY 24, 2022

Top Sales YouTube Channels 3.1 Sales Hacker 3.2 Sales Feed 3.3 LinkedIn Sales Solutions 3.4 The Sales Hunter 3.8 Top Sales Blogs 4.1 Sales Hacker 4.2 Sales Gravy 4.3 LinkedIn Sales Solutions 4.6 HubSpot Sales 4.10 Anthony Iannarino 3.5 Jeffrey Gitomer 3.6

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

B2B Marketing Directions

NOVEMBER 17, 2019

and many marketing leaders will use return on investment (ROI) as the primary tool for conducting this assessment. Unfortunately, however, that is not always the case, as a recent survey conducted by LinkedIn Marketing Solutions makes clear.

ROI 49

ROI Work Management Marketing Management Sales Cycle 49

Hubspot

OCTOBER 5, 2017

CRM (customer relationship management): Software that allows companies to keep track of their potential and existing customers at whichever stage they may assume in the sales cycle. Discovery call: The first contact a sales rep makes with a prospect with the aim to qualify them as a lead for the next step in the sales cycle.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Hubspot

APRIL 23, 2020

Another bright spot for sales teams last week was email. Both sales sequence send and response rates increased week over week with response rates rising 8%. Consumers are still engaging with marketing channels as open rates continued to rise last week. The good news is response rates are up as well.

Advertising Benchmark 88

Advertising Benchmark Budget Programs Open Rate Response Rate 88

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. By adding a highly-engaging, personalized video to sales emails, sales leaders can boost response rates by up to 8X.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

Vidyard

DECEMBER 16, 2020

Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 . Free Video-for-Sales Training Tools Help Sellers Embrace Video in 2021.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Vidyard

NOVEMBER 11, 2020

Benefits of Video for Sales Emails 2.1 Sales Videos Command Attention Because They’re Unexpected 2.2 Using Video in Sales Emails is More Convincing than Traditional Cold Calling 2.4 You Have More Tools at Your Disposal to Make a Winning First Impression 2.6 Improve Your Sales Videos over Time with Data 3.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Only B2B

AUGUST 21, 2023

This approach leads to higher response rates, more meaningful conversations, and a shorter sales cycle. According to HubSpot, personalized emails deliver six times higher transaction rates. Adding Value through Relevant Content Content remains a potent tool in virtual prospecting.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Vidyard

OCTOBER 24, 2017

Terminus , the B2B account-based marketing (ABM) leader, uses video as part of their sales prospecting efforts and saw a 40% higher open rate, 37% higher click rate and 216% higher response rate. HubSpot HubSpot is always on the lookout to help their sales reps book more meetings.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Vidyard

OCTOBER 24, 2017

Terminus , the B2B account-based marketing (ABM) leader, uses video as part of their sales prospecting efforts and saw a 40% higher open rate, 37% higher click rate and 216% higher response rate. HubSpot HubSpot is always on the lookout to help their sales reps book more meetings.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Vidyard

NOVEMBER 6, 2018

94% response rates. Video has emerged as a powerful tool for modern B2B sales teams. LeadIQ’s top performing sales development rep, Jeremy Leveille, recently recorded 24 custom songs and raps for targeted accounts resulting in 23 responses (that’s a 96% response rate, folks) and 17 qualified opportunities.

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Lake One

JANUARY 11, 2021

When it comes to automation tools, marketing automation often gets all the glory. But a growing category of tools, sales automation, is picking up steam as remote and digital sales strategies become more mainstream. Truth be told, marketing and sales automation working together is a one-two punch.

Automation 52

Automation Marketing Automation Services Work Management Paid Search Agency 52

Vidyard

DECEMBER 16, 2020

Meanwhile, sales teams at #paid, Dynamic Signal, Fresh Relevance, Modus, Woodway UK, and others have reported a staggering 200%+ increase in their response rates and/or close rates since embracing a video-first approach to sales.

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. By adding a highly-engaging, personalized video to sales emails, sales leaders can boost response rates by up to 8X.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Conversica

JUNE 15, 2021

Conversica AI Assistants are able to deliver prompt and personalized responses to prospect and customer inquiries within seconds, across email, chat and SMS. We are constantly looking for innovative ways to accelerate revenue and reduce costs and Conversica is a powerful tool in our arsenal.” ” About Conversica.

Enterprise Management 52

Enterprise Management Marketing Management High Quality Lead Sales Qualified Leads 52

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. By adding a highly-engaging, personalized video to sales emails, sales leaders can boost response rates by up to 8X.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Scoop.it

MARCH 26, 2019

Sales enablement connects marketing and sales by the key roles each plays in educating prospects, closing deals and contributing to growth. Marketing teams provide sales organizations with tools and curated information. This includes blog posts, external content, best practices and tools. Sales scripts.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Hubspot

JULY 25, 2023

Table of Contents How Sales Teams Use AI Creative Ways for Your Teams to Use AI Tips for Implementing AI How Sales Teams Use AI To understand AI’s impact on sales, we asked more than 600 sales professionals how they use AI in their work. 85% of sales professionals say that AI makes their prospecting more effective.

Marketing AI 55

Marketing AI Creativity Top of Funnel Work Management 55

Vidyard

NOVEMBER 6, 2018

94% response rates. Video has emerged as a powerful tool for modern B2B sales teams. LeadIQ’s top performing sales development rep, Jeremy Leveille, recently recorded 24 custom songs and raps for targeted accounts resulting in 23 responses (that’s a 96% response rate, folks) and 17 qualified opportunities.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Terminus

OCTOBER 29, 2021

Put simply, account-based marketing (ABM) is a focused approach to generate sales opportunities with specific accounts instead of marketing to the entire market. This type of sales is usually characterized by long and complex sales cycles involving multiple buyers in target accounts. Why is this a misconception?

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Oktopost

OCTOBER 5, 2021

B2B has a favorite social media platform, and it’s LinkedIn. By the numbers, it’s not even close: LinkedIn’s visitor-to-lead conversion rate is 277% higher than those of its nearest competitors Twitter and Facebook. LinkedIn is more than happy to assist B2B sellers in their quest.

Paid Content 130

Paid Content Linkedin Generation Leads 130

Vidyard

FEBRUARY 2, 2021

Benefits of Video for Sales Emails 2.1 Sales Videos Command Attention Because They’re Unexpected 2.2 Using Video in Sales Emails is More Convincing than Traditional Cold Calling 2.4 You Have More Tools at Your Disposal to Make a Winning First Impression 2.6 Improve Your Sales Videos over Time with Data 3.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

NOVEMBER 11, 2020

Benefits of Video for Sales Emails 2.1 Sales Videos Command Attention Because They’re Unexpected 2.2 Using Video in Sales Emails is More Convincing than Traditional Cold Calling 2.4 You Have More Tools at Your Disposal to Make a Winning First Impression 2.6 Improve Your Sales Videos over Time with Data 3.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Hubspot

APRIL 16, 2020

Sales teams are sending about 50% more email to prospects than they were pre-COVID, but responses continue to drop. Last week, sales response rates hit an all-time low for 2020 at 2.1%, a lower response rate than Christmas week 2019. Response rate hit 2.1% Response rate hit 2.1%

Response Rate 93

Response Rate Advertising Benchmark Forecasting Open Rate 93

Hubspot

JUNE 2, 2020

how far along someone is in your sales cycle), buyer personas also allow you to map out and create highly targeted content. If you don't know where to start, try searching on LinkedIn for people who may fit into your target personas and see which results have any connections in common with you. Tips for Recruiting Interviewees.

Buyer Personas 101

Buyer Personas Template Work Management Marketing Management 101

Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. WHEN : When on the sales cycle do you expect to engage with your prospects? According to SirrusDecisions research, the B2B buyer receives 20.3 per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Vidyard

SEPTEMBER 28, 2021

#6: 93% more people report using video in customer and sales conversations year over year. What It Means: In just a year’s time, video selling went from a niche tool to a must-have. 7: Nearly 50% of sales pros leverage video in their sales process. See the sales stats in Part 4 for more on that.)

Statistics 148

Statistics Video Marketing Stats Click Rate 148

Vidyard

FEBRUARY 18, 2021

Marketing, sales, and even employee engagement is no longer a battle for eyeballs; it’s a battle for true attention and engagement. In this world, video is no longer just a nice-to-have, or a tool simply used for live calls and social media posts. Video Trend 1: Video in Sales Explodes. Paid is Shortening Deal Cycles.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Vidyard

JUNE 15, 2020

Many sales organizations hire sales reps who are great in-person and yet most of them spend as much as 36% of their time hunched over email or on the phone. And while these tools help them close deals remotely, they also make the act of buying less personal. The Benefits of Video for Sales 2. Video for sales.

Top of Funnel 89

Top of Funnel Video Marketing Enterprise Management Work Management 89

Vidyard

JUNE 15, 2020

Many sales organizations hire sales reps who are great in-person and yet most of them spend as much as 36% of their time hunched over email or on the phone. And while these tools help them close deals remotely, they also make the act of buying less personal. Video for sales. The Benefits of Video for Sales 2.

Top of Funnel 88

Top of Funnel Video Marketing Enterprise Management Work Management 88

Vidyard

MAY 18, 2021

Video for sales. With the help of online video platforms, video can be at every stage of the sales cycle from outreach through to closed-won and handed off. Asynchronous video is nothing short of a sales secret weapon and this article will explain how to use it to crush your quota. The Benefits of Video for Sales 2.

Top of Funnel 65

Top of Funnel Video Marketing Enterprise Management Sales Cycle 65

Hubspot

MAY 28, 2012

Study after study shows that email response rates decline over the age of the lead. In fact, in his " Science of Timing " research, HubSpot Social Media Scientist Dan Zarrella discovered that there is a positive correlation between subscriber recency and click-through rate , one of the key metrics of engagement.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28