Marketing Insider Group

JUNE 2, 2021

Customer experience: 86% of buyers will pay more for products and services if they enjoy the experience, from initial awareness to the purchase itself. Content Marketing Foundations by LinkedIn Learning. LinkedIn Learning offers a subscription plan in which you can gain access to all of its courses for a monthly fee.

Course 332

Course Content Marketing Planning Best Practices 332

Webbiquity

APRIL 18, 2024

Data management: Collecting and managing a large volume of data for effective automation can be daunting, especially while maintaining data privacy and compliance Training and adoption : Ensuring your team is fully trained and on board with new automation tools can be a hurdle. This will guide them closer to a purchase decision.

Marketing Automation Services 161

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 161

MarketJoy

JULY 27, 2018

While B2C buyers may make a purchasing decision the first or second time they come into interaction with a brand, B2B buyers may need several meetings, demos, proposals, and phone calls before making a decision. Usually, you’ll have to get buy-in from every decision maker before a purchasing decision is made.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

Marketing Insider Group

APRIL 6, 2021

The Buyer’s Journey Doesn’t End with a Purchase. But the customer experience doesn’t end when someone makes a purchase. Post-purchase content, specifically, should focus on encouraging additional purchases, building customer loyalty, and preventing non-use of a product or service. Create a group on LinkedIn or Facebook.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Hubspot

JANUARY 15, 2020

These five LinkedIn summary templates will help you flesh out your profile in no time flat. LinkedIn Summary Examples for Reps. Here’s an example: Looking at your site’s cart abandonment rate is probably pretty discouraging — after all, most retailers lose 70% of their customers right before the purchase. The Factual Summary.

Template 84

Template Linkedin Ideal Customer Profiles Effectiveness 84

Contently

JANUARY 26, 2023

Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. She used LinkedIn to share her thoughts on making healthcare more affordable. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Webbiquity

AUGUST 18, 2020

A brandable virtual event platform for hosting client forums, team meetings, town halls, conferences, webinars, symposia, and online training. A video streaming platform for marketing webcasts, internal communications, training, and other virtual events. Total reviews: 100. Average user rating: 9.20. Total reviews: 28. Virtway Events.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Onalytica B2B

NOVEMBER 15, 2018

LinkedIn is normally activated only when they are looking for a new job. Typically, more active on LinkedIn but no other platform other than personal social networks. Large network on LinkedIn and always know someone who knows someone else who can help. What Employee Personas are there? Description. Data-Led Analysis.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Zoominfo

FEBRUARY 19, 2018

The truth is, most sales reps haven’t received any formal training in this area. 93% of sales executives have not received any formal training on social selling ( source ). B2B Social Selling with LinkedIn. 98% of sales reps with more than 5,000 LinkedIn connections meet or surpass their quota ( source ).

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

RDW Group

APRIL 19, 2016

“Adult Millennials,” defined as people born between 1979 and 1995, are becoming increasingly responsible for B2B purchase decisions. A new survey by Sacunas reveals 73 percent of millennials are involved in some aspect of purchasing decisions at their B2B companies; and at one-third of companies, a millennial is the sole decision maker.

Purchase 50

Purchase Work Management Marketing Management B2B 50

Martech

AUGUST 24, 2022

Nearly 60% say they’ve already made a purchase following a metaverse or augmented reality demo. . Here’s the ones they are already using the most frequently to make business purchases: Facebook (69%). LinkedIn (26%). The problem: 53% feel they could use more training in digital sales. Instagram (57%). YouTube (48%).

B2B 108

B2B B2B Sales Training B2B Marketing 108

Heinz Marketing

NOVEMBER 23, 2023

This transformation is crucial in the B2B sector, where purchase decisions are complex and often based on detailed information and trust. Channels like LinkedIn, industry-specific blogs, and digital forums provide targeted and efficient ways to reach and engage potential clients.

Marketing Analytics Tools 122

Marketing Analytics Tools Digital Transformation B2B B2B Sales 122

ClickZ

MAY 25, 2023

Using AI, the app would analyze customers’ purchase history, browsing behavior, and demographics to identify patterns of retailers they are likely to be interested in. This was the case for a project I worked on with a big fitness company for which we created a training app. Join the conversation with us on LinkedIn and Twitter.

Marketing AI 122

Marketing AI Branding Brand Identity Ethics 122

Sprout Social

APRIL 25, 2024

LinkedIn marketing strategy template LinkedIn is more than just a hub for individual networking. This workbook template will prompt you to assess the strengths and weaknesses of your current LinkedIn strategy, so you can identify how to best use the network going forward. Download the template 5. Download the template 10.

Social Media 96

Social Media Template Work Management Marketing Management 96

Martech

NOVEMBER 6, 2023

If it requires a lot of training with little payoff, buyers will have difficulty convincing their co-workers it was worth the investment. The main challenges company leaders face include budget concerns, future outlook, organizational structure and growth strategies, according to LinkedIn Research. How usable is your product?

B2B 133

B2B Customer Satisfaction Lead Scoring Lead Ranking 133

Webbiquity

NOVEMBER 28, 2023

For instance, some LinkedIn Premium plans provide valuable analytics that can be utilized to refine and optimize B2B sales strategies. Maybe there is a certain tool that is cumbersome, or there’s a need for better product training. Consider this: A B2B purchase typically has much more at stake than a B2C one.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Optinmonster

MARCH 11, 2024

At its core, gamification leverages the psychological preconceptions that make games appealing and addictive, applying these to non-game contexts like purchasing products, engaging with a brand on social media platforms , or participating in promotional activities. Here are some notable examples: 1.

Examples 97

Examples Planning Paid Search Agency Interactive Marketing 97

Webbiquity

JULY 19, 2022

There are also a variety of other leading indicators from social media that you can track on Facebook, Twitter, TikTok, Instagram, LinkedIn, and other sites. Lagging indicators are triggered by some event that has already occurred, such as a product launch, sales training program, online course launch, etc.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%).

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Martech

FEBRUARY 24, 2022

Online training options for marketers. Most of the training provided today is focused on developing immersive content and is not relevant for marketers and strategists looking to leverage this technology for their campaigns. LinkedIn Learning: Augmented Reality Marketing with Cathy Hackl. AR is now a tool, not a toy.

Planning 130

Planning Advertising Agencies Paid Search Agency Mobile Advertising 130

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. Don’t waste your customer’s time or make it hard for them to complete a purchase. You can connect with him via LinkedIn and Twitter.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Onalytica B2B

NOVEMBER 1, 2017

Jasmine Sandler – CEO: Agent-cy Social | Top Digital Marketing Consultant and LinkedIn Trainer. Bio: Jasmine Sandler, a Keynote Speaker on Social Branding for Entrepreneurs and Executives is the Founder and CEO of Agent-cy Online Marketing, an Online Branding Agency and Global Digital Marketing Training business since 2006.

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Marketing Insider Group

JANUARY 21, 2021

According to LinkedIn Business, only 3 percent of employees share company content, but they are responsible for driving 30 percent of total engagement. Three-quarters of B2B buyers use social media to make purchasing decisions. Here are a few tips: Train employees on social media posting best practices. People or brands?

Ideal Customer Profiles 298

Ideal Customer Profiles Social Media Trust Marketing Tagging 298

ClearVoice

NOVEMBER 16, 2022

Following the top content marketing influencers is like signing up for the best online training program. Here are the top seven content marketing influencers on LinkedIn, Twitter, and other major networks you should follow. Neal maintains an active presence on Instagram, Facebook, Twitter, and LinkedIn. Rand Fishkin.

Content Marketing 98

Content Marketing Content Social Media Marketing & Strategy 98

KoMarketing Associates

DECEMBER 7, 2017

According to 2016 data from Pew Research Center , almost 80 percent of adults in the United States use Facebook, with Instagram, Pinterest, and LinkedIn sitting around 30 percent. She oversees all of the purchasing decisions for internal use, as well as the supplies needed for Acme’s external contracts. Seasonal Sales.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Zoominfo

MAY 21, 2020

If your prospect has a social presence that allows you to do some research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. When your prospect doesn’t respond to social touches. In that case, walk away. But he also needed a hook.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Only B2B

MARCH 10, 2022

Contact information is frequently developed in-house, purchased from a lead database, or generated by a third-party “lead gen” organisation. They’ll do it by determining where leads are in the purchase process. Before making a purchase, B2B buyers are exposed to an average of 13 pieces of content.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Only B2B

JUNE 19, 2023

According to a study conducted by LinkedIn , B2B buyers are 5x more likely to engage with a sales representative if the outreach is personalized to their specific business needs. It begins with identifying the budget of the prospect, ensuring they have the financial means to make a purchase.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Today’s buyers have a strong preference to buy from sellers that can add value and help them with their purchase decision. LinkedIn Sales Navigator. B2B businesses today operate in a new reality.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

LeanData

OCTOBER 26, 2022

And how can you avoid a bad tech purchase? Over her 15+ year tech career, Christine has played a key role in the purchase and management of sales technology. . SaaS technology is generally purchased with a buying committee: finance, IT, sales, marketing and other C-level executives. . Months Five and Six: Train and Implement.

Work Management 86

Work Management Marketing Management Tips Peer-to-peer 86

Tomorrow People

JANUARY 8, 2021

I’ve no idea, but I know that I can check the football scores while I’m waiting for the train. Distribution: How do you deliver your product or solution once a customer makes a purchase? Which is why your GTM messaging will empower influencers and advisors as much as those who have the final say in any purchasing decisions.

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

Upselling vs. cross-selling Upselling involves upgrading a customer to a more expensive product or service, while cross-selling is about selling complementary add-ons to something the customer has already purchased. Let’s say a customer hires me to do a one-time sales training session. Cross-selling looks different.

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

Pam Didner

JULY 9, 2019

For me, I decided to use LinkedIn Sales Navigator and InMail, since many of my B2B prospects are on LinkedIn. Sean Anthony found me via virtual cold call (InMail) on LinkedIn. and specializes in lead generation and customer acquisition using LinkedIn. Change my new headline, tagline, LinkedIn profile.

Cold Calling 47

Cold Calling Ideal Customer Profiles Linkedin Account Based Marketing 47

Lake One

OCTOBER 19, 2023

To distinguish your brand from the myriad others across Facebook, Instagram, and LinkedIn, you need content that is not only engaging, but unique and dynamic. Instead, they should be given the flexibility, training, and incentives to write their own posts and distribute them in their own ways. Looking to speed up your sales cycle?

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

Webbiquity

MARCH 12, 2019

Ecommerce is great for everyday purchases. But what if you’re making a much more complex purchase, like a dream vacation to the other side of the world, or an integrated security system for an office campus? Those things are not a “one-click” purchase. One entrepreneur has a new answer. The Product.

Burn Rate 198

Burn Rate eCommerce Salesforce.com Click Rate 198

Contently

OCTOBER 11, 2022

The search for Chief Content Officer (CCO) on LinkedIn yields over 46,000 people. Susan is interested in purchasing 10 new easels for her art studio. Say she purchased it. How many people still get those ads showing the same product for purchase? Michaels is a great example of hyper-personalization success.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Today’s buyers have a strong preference to buy from sellers that can add value and help them with their purchase decision. LinkedIn Sales Navigator. B2B businesses today operate in a new reality.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128