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12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

Luckily, if you’re looking to cut down on these tasks and make room for new projects, there is a long list of tools that can be used to build, manage, monitor, and adjust your campaigns, bids, and budgets. Many of these tools fall into the categories of general PPC management, bid management, or reporting. PPC Management Tools.

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Getting Started with HubSpot: A 4-Step HubSpot Setup Plan

SmartBug Media

This is where you add users to your portal, create teams, and give special permissions if needed. Follow these steps to ensure you’re not only tracking site traffic, but also that you’re filtering bot activity and updating your cookie-tracking settings. Step Five: Connect your social accounts. Account Setup.

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10 Best Practices for Managing Analyst Relations (AR) and B2B Influencer Relations Programs

Thinkers360

Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more. While LinkedIn stands strong, the horizon broadens, welcoming diverse platforms into the influential fold.

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How to Build a Brand Community for your B2B Business

Oktopost

A brand community is more than just a powerful business tool. One of the best reasons to start an online community is to provide customer support, mainly in the form of social proof. Brand communities are being built on the backs of powerful social media and other platforms. Social Media . LinkedIn Groups.

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How to Make Your Sales Prospecting Smart and Simplified

SalesIntel

Before the conversation or email, you may nudge them with your name or company affiliation by connecting with them on LinkedIn or commenting on their social media. This way you can target companies with your sales team that have shown interest in your site but haven’t reached directly yet. . Explore Smarter Ways to Use LinkedIn.

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The Hardest Part of ABM: Sales and Marketing Alignment

Strategic-IC

Today’s buyer has a wealth of information at their fingertips: reports, blogs, review sites, display advertising, podcasts, white papers, etc. Start a social movement. If your Sales team is not active on social media (particularly LinkedIn), introduce the concept of Social Selling at the start of your ABM program.

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7 Situations Where Intent Data Can Lead to 5x Faster Sales Cycles

SalesIntel

Instead, you can leverage Buyer Intent data to limit prospecting (connecting on LinkedIn, getting past the gatekeeper, and sourcing emails) and always target top priority accounts. These signals include engagement with the other sites, search queries on search engines, posting content, etc. .