Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. Create an explainer video that clearly explains how your products and services work. But what exactly qualifies as video content? But why such a rise in popularity?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Marketing Insider Group

JUNE 14, 2021

94% believe video helps consumers better understand their product or service. . Personalized messages. One hundred eighty-seven million people use Twitter daily. Twitter’s also a great place for users to consume social and educational video content. Over 500 hours of content are uploaded to YouTube every minute.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Navigate the Channel

DECEMBER 7, 2023

You’re selling to a person, not a company, so making an emotional connection with your potential buyers is important. Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. Leverage influencers for authentic product/service promotion.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Oktopost

JUNE 21, 2022

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

NuSpark Consulting

MAY 4, 2023

The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers. Search retargeting: Target users who have searched for specific keywords related to your products or services on search engines.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

EveryoneSocial

MARCH 8, 2021

If you want to thrive in your career, one of the best things you can do is build a strong personal brand strategy. And having a personal brand statement makes it easy for anyone – employers, customers, clients, or contacts – to identify if they want to work with you or listen to what you have to say. Darrell Franklin.

Examples 119

Examples Personalization Brand Identity Branding 119

Webbiquity

FEBRUARY 28, 2023

Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions. Personalization offers many benefits for B2B companies.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. 36% of consumers follow brands on Twitter. Why you should be on Twitter.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Convince & Convert

MARCH 5, 2024

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. Especially on Reddit, people believe in nuance and personal circumstances. Redditors are inherently curious. How can this be true?

Research 145

Research Loyalty Case Studies Communities 145

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Keep organized.

Social Media 111

Social Media Trends Personalization Brand Identity 111

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. LinkedIn is normally activated only when they are looking for a new job. Read on to learn how. Description.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Brandpoint

JUNE 18, 2020

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. Some of those changes will be temporary pending a time when financial transactions can again be handled live and in person.

Work Management 118

Work Management Marketing Management Service Planning 118

Sprout Social

JUNE 30, 2021

These are quick, typically 10-15 second photo or video clips that give people a slightly different glimpse into a person or business and disappear within 24 hours. Twitter Fleets (Stories). Twitter’s stories feature, called Twitter Fleets, is relatively new, released in late 2020. LinkedIn Stories.

Social Media 137

Social Media Media Curation Twitter 137

Oktopost

NOVEMBER 22, 2023

The first step to a successful social media strategy is finding the right platforms to reach your audience: LinkedIn: With over 64 million decision-makers and thought leaders on LinkedIn, this platform is prevalent for B2B marketing strategies and lead generation. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Writing on the Web

JUNE 8, 2010

alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. But still, I am using Twitter , Facebook and LinkedIn and I think you should too. Around 2004, sites like Facebook, Myspace, and Twitter came along, but they didn’t really pick up steam until 2006 and later. Content Marketing?"

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

Optinmonster

NOVEMBER 14, 2019

Are you wondering how to create a LinkedIn business page? In this article, we’ll show you how (and why) to create a LinkedIn business page, including LinkedIn company page best practices and tips to help you show off your best self to potential customers and peers alike—and get more followers on this often-overlooked platform.

Linkedin 74

Linkedin Business Ideal Customer Profiles Peer-to-peer 74

Navigate the Channel

JUNE 21, 2023

It’s tempting to plan your social media strategy based on what platforms have the most users, which platforms you use personally—or which platforms produce the least amount of cringe when you scroll them. each year, and YouTube and Instagram are both losing users.” “Facebook is still growing, but at a rate of 1.6% Where did they go?

Business 65

Business Social Media Youtube Facebook 65

Sprout Social

FEBRUARY 6, 2023

Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet. You can also create personalized experiences by running retargeting ads to convert past visitors or abandoned carts.

Social Media 101

Social Media Features Media Curation 101

Sprout Social

JULY 21, 2022

Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Much like image-based social sites, video hubs like YouTube, TikTok and Vimeo are attracting visitors in droves via visual content. Examples: YouTube, TikTok and Vimeo. Examples : Clubhouse, Twitter Spaces and Facebook Live Audio Rooms.

Social Media 145

Social Media Social Marketing Media Curation 145

Webbiquity

FEBRUARY 17, 2022

At a minimum, that includes LinkedIn, Facebook, and Twitter. If you’re producing any kind of video content, you’ll need a YouTube channel. Then you have tools like “Live” on Facebook and Instagram which help to personalize your business. Bringing some personality to your business will help make it more relatable.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Sprout Social

NOVEMBER 10, 2022

It can be tricky to convey your brand’s personality and communicate a clear reason for people to follow or buy from you in an extremely limited character count. The services or products you provide. Your brand’s personality or vibe. Service area (if you have physical location/s). <h3id=”#tw”>Twitter.

Social Media 93

Social Media Brand Identity Branding Media 93

BOP Design

APRIL 26, 2022

How can you engage your target audience and educate them about your products or services? LinkedIn Marketing Solutions. LinkedIn Marketing Solutions, the division of LinkedIn that equips marketers with tools to create ads and market to their audience, created a regular online event titled, Live with Marketers.

Social Media 99

Social Media Work Management Campaigns Marketing Management 99

Spiralytics

FEBRUARY 7, 2024

Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. This ensures prompt customer service even outside your working hours, boosting your brand image and creating a positive customer experience. Each social media platform has its own personality, audience, and format.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I That’s where Messina was inspired to repurpose it on Twitter. That’s the question frustrating social media marketers today.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Zoominfo

MARCH 3, 2019

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. As the first professional networking website of its kind, LinkedIn has cornered the market on professional and company information. Google Alerts.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

TrustRadius Marketing

JUNE 20, 2022

This helps you optimize how your product or service is positioned within your niche market. 10 Twitter analytics Social graphs Affordable paid plans Feature availability Numerical caps for access Limits to follower tracking Metigy 9.1/10 Another great tool for Twitter users looking to track and optimize their data is Followerwonk.

Social Media 116

Social Media Analytics Work Management Media 116

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Go Beyond SEO

MARCH 13, 2024

LinkedIn is ideal for connecting with professionals in your industry and sharing thought leadership content. Engage with User-Generated Content: Encourage your customers to share their experiences with your products or services on social media. Collaborating with influencers can help increase brand awareness and reach a wider audience.

Social Media 78

Social Media Media Brand Identity Branding 78

Martech Advisor

FEBRUARY 17, 2020

Over 85% of teens believe they can do anything if there is a YouTube how-to on it means that marketers need to fully utilize the format of video. Video marketing, initially popularized by YouTube, has gone on to dominate most social media platforms, such as Facebook, Snapchat, TikTok, and Instagram.

Marketing AI 144

Marketing AI Video Marketing Planning Youtube 144

illumin

SEPTEMBER 25, 2023

The new millennia brought with it better home computers, which meant more homes had a personal PC and more users flocked to the internet for new and exciting ways to socialize. This new platform was quickly followed by MySpace and LinkedIn in 2003. In 2007 to 2008 Twitter also introduced Promoted Tweets.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Martech Advisor

JANUARY 3, 2020

If you have been following Gary Vaynerchuk's career, you must be aware of the story of how he grew his $3 million business to $60 million by launching a wine TV series on YouTube. million followers on Twitter, and 2.4 million subscribers on YouTube. YouTube Growth Hacking by Jeff Abston. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

Heinz Marketing

FEBRUARY 16, 2023

Unlike other social media platforms like LinkedIn, TikTok does not allow pages to create a “landing page” outside of the profile page. For example, B2B companies can’t use TikTok to promote their products and services with specific call-to-action buttons or create pages that are more tailored to their audience.

B2B Marketing 102

B2B Marketing B2B Paid Search Agency Ideal Customer Profiles 102

Contently

JUNE 13, 2018

On my personal social accounts, I certainly get excited when my tweets and photos rack up likes, and I’m far from alone. According to a study by ShareThis , the content categories most conducive to dark shares are business education, counseling services, self-help, religion, and medical conditions. Overvaluing vanity metrics.

Social Media 158

Social Media Paid Search Agency Companies Media 158

Brandpoint

FEBRUARY 22, 2022

Know what they’re interested in and what they’re looking for, not just in relation to your product/service, but in life — and from each platform (they each have a unique ‘need state’). For Twitter, maybe you’re uploading lists to create a look-a-like or developing an audience based on people who follow influencers in your category.

Social Media 127

Social Media Media Youtube Communities 127

Only B2B

FEBRUARY 23, 2022

LinkedIn is still the go-to site for B2B. Even with these similar characteristics between the US and the rest of the globe, there’s something you should know before expanding your business internationally: Lead generating services may not work in new markets in the same manner that they do in the United States.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Sprout Social

JUNE 17, 2020

According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. Finally, if you’re looking into recurring series, such as product how-to guides, take a look at networks like YouTube and Facebook where you can categorize them into playlists. Landscape feed. Portrait feed.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144