Am I connecting with my customers enough? 10 tips for customer outreach
DECEMBER 9, 2016
Correspondence as well as website and social media content should all match the personality and “voice” of your company. If you have a preferred font, color, and even certain personality traits you’d like associated with your brand, include them in your guidelines. Do they follow you on Instagram or Twitter , or do they prefer to read your business insights on LinkedIn ?
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. What’s the best way to start and grow a LinkedIn group?
What are the best social media platforms for your business?
grow - Practical Marketing Solutions
JUNE 1, 2015
The ultimate goal There are lots of amazing things a business can do to create benefits from the social web — customer service, business intelligence, and creating awareness to name a few. However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. And of course, ultimately, LinkedIn still owns the audience. Let’s get started.
Top 10 Advantages of Online Marketing for Professional Services
JUNE 26, 2016
As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads. For a sign of the times, just look at the explosive growth of LinkedIn. On Twitter and LinkedIn? Figure 1. Figure 2.
How Can Professional Services Firms Engage an Audience in a More Personal and Cost Effective Way?
JANUARY 23, 2013
We are also great fans of video marketing , especially for making a personal connection with an audience you might not know so well. Build a personal connection. This is especially important for professional services professionals. First, you will need a service that enables live video events. Well, what if there was a way to get the best of both worlds? There is!
Influencer marketing should not be about collecting influencers
MARCH 15, 2016
Like their kissing cousins–ladies men–these folks go from person to person, collecting digits. LinkedIn and Twitter has made this even easier. One of the biggest problems in the influencer marketing space is that the folks doing a lot of the outreaches often refuse to pierce the veil of their own personal brand and come out front as a human, as a person.
Guidelines for Writing Your LinkedIn Company Page
EMagine B2B Blog
FEBRUARY 26, 2013
LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website. Products & Services Section. LinkedIn company pages help your business.
Janet Thaeler & Maryanne Conlin on Influencer Marketing
AUGUST 2, 2016
Maryanne asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs. Top YouTubers are Proper Celebrities. Influencers Are Shifting from Blogs to Social Media. Maryanne Conlin. Indeed!
5 tips to amplify your YouTube video and get more views
Earnest about B2B
OCTOBER 23, 2014
YouTube is the second largest search engine on the Internet, full to the brim of content. Use all your available channels; Twitter, your company blog, Facebook (if relevant), your website home page, LinkedIn, G+ - these are typically good places to start sharing any B2B creative. . There’s always at least one person in every office who has 500 connections on LinkedIn.
Remember to market to your own influencer network
SEPTEMBER 6, 2016
So, first, I quickly made sure I was connected to as many people as I could on LinkedIn. Then, I exported and downloaded all of the contact info of all the people I am connected to on LinkedIn. Then, I dusted off my professional-level copy of Contactually and then imported my 7,500 LinkedIn connections into a bucket called LinkedIn. I really love influencer marketing.
Top 5 Brand Building Strategies for Professional Services Firms
SEPTEMBER 28, 2015
It’s hard to overestimate the value of a strong brand for a professional services firm. In addition to this blog post, don't forget to refer to our complete Brand Building Guide for Professional Services Firms. firm that is not seen as offering services that are relevant to solving important client issues will tend to have a weaker brand. But how do you do it?
Top 9 Professional Services Marketing Lessons Learned in 2014
DECEMBER 24, 2014
Through our interviews with 128 Visible Experts and survey of 1,028 buyers of professional services, we discovered: The 5 levels of Visible Experts Why and how clients seek them out How you can do it up to 5x faster than most Visible Experts One example of a Visible Expert is Joe Pulizzi. After all, most firms within the same industry offer pretty much the same services anyway, right?
Launching your social campaign with guns blazing!
APRIL 26, 2016
When it comes to campaigns like this, I get the explicit OK for me to leverage my own personal social networks — that’s why I work so hard on developing my 79 Klout — because the only online influencer I can 100% rely on is me. YouTube : /chrisabraham 3.5k Share Photo on Linkedin. Follow Linkedin Company Page. Follow LinkedIn Influencer.
You can only win search by winning social
MAY 5, 2015
Has your eCommerce site gone from earning you sixteen-million- US-dollars -per-annum to barely making you, personally, enough to remain in the top 1%? I’ve seen your sites and you’re currently doing everything right. Show up on their webinar, their podcast, their YouTube. Google is Fighting a Robot Army and a Zombie Horde. It’s About the Community, Stupid.
Contactually is a flawed secret weapon
OCTOBER 4, 2016
As you know, I have been sending out at least 300 love notes to 300 of the 7,800 folks with whom I have connected with on LinkedIn — and most of whom I have never met in real life. And yes, I can’t quit you, Contactually, you’re an essential service. While online influencer marketing is my raison d’être, business development is my new jam. Like this post?
5 Ways to Generate Leads from a LinkedIn B2B Company Page
Social Media B2B
JUNE 6, 2012
Many B2B companies have been successful at generating leads from LinkedIn , but there are features of a company page that B2B marketers are just not aware of. Most B2B companies have company pages on LinkedIn where they include a keyword-stuffed paragraph or two of marketing-speak. This is the most basic option for LinkedIn. 1. Products and Services. Personal Contacts.
A social media hoarder intervention
FEBRUARY 11, 2014
Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. Professional In Dominate your personal brand on Google Images , I offered ways to curate and better control your brand online through Google images. Are you a social media hoarder? This is a gift.
My online influencer research and engagement process
JULY 28, 2015
Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. At least, right now, it’s a one man band. Really big. You just won’t believe how vastly, hugely, mind-bogglingly big it is. Bringing SDL SM2, Inkybee, and Google Search into GroupHigh. Got it?
Microsoft buys LinkedIn: the largest martech acquisition in history?
JUNE 20, 2016
Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability. Acquiring LinkedIn changes that.
Social media content discovery and curation for the win
AUGUST 11, 2015
SOCi is a unique service. It’s a little like content-farming. Content Marketing Social Media Marketing Activism Adnan Android (operating system) App Store (iOS) Bradley Horowitz Canada Facebook Facebook features Feedly Google IPhone linkedin Social network The New York Times twitter YouTubeYou’re kind of screwed. Or, you were until now. Here’s a good start.
Make Your LinkedIn Profile Work for You | chrisbrogan.com
Buzz Marketing for Technology
SEPTEMBER 30, 2008
Covering social media business strategy and personal power. Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Penn , will be the first to say that this service is sorely underrated as a place to develop business, grow your capabilities, and promote your projects and opportunities. Here are some thoughts on amping up your LinkedIn presence. LinkedIn has an official opinion on connecting up with others. linkedin.
Expert Tips for Optimizing LinkedIn for Lead Generation
Modern B2B Marketing
OCTOBER 1, 2012
by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. Recently I caught up with Neal and he answered some of the top questions facing businesses who are looking to optimize their presence on LinkedIn. consider every LinkedIn group a public forum for professionals.
Google+ 101: What it is and Why it’s Valuable for Professional Services Firms
MAY 2, 2014
For example, you could create a circle for “professional services marketing” in which you include people and companies you follow that are in professional services marketing. Personal Page: Page specifically for individuals. link to a personal Google+ page and photo of person may be included in Google search results for content they have authored.
A good reputation online is an essential marketing strategy
OCTOBER 30, 2012
What online reputation management does is makes sure that the most accurate, positive, reflection of you, your brand, your products, and your services come up when your prospective clients search for you. And, to be honest, just hire a social media services company — authentic voice? And for some, it is. What are on them? Are they about you? Are they positive? Related articles.
3 Powerful Ways A/E/C Firms Can Demonstrate Their Expertise and Showcase Their Services
JANUARY 17, 2013
An enduring challenge in professional services marketing is showing potential clients the benefit of a service they can’t see, feel, or touch. This is rarely the case when selling a complex service. Therefore, it stands to reason that firms who are able to display the quality and value of their services will experience more opportunities and a higher realization rate.
35 Stupendous Social Networking Facts and Stats
AUGUST 11, 2015
Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. 75% of journalists say they use Twitter to build their personal brands. TechCrunch ). 3.
Hacking Tribal Social Instincts with LinkedIn
MAY 8, 2015
Before diving into our suggestion on how LinkedIn can help achieve this, a quick comment on sociobiology will be useful: Going back as far as 100,000 years, tribal societies have used symbolic markings -- like beadwork, shell necklaces, body painting -- to mark off those who are part of the tribe (in-group) from those who aren’t (out-groups). On LinkedIn? Social Media
Google+ on its Third Birthday
JULY 1, 2014
If you don’t want to read a long article then here’s the short version of my analysis of Google’s latest in a series of failed social networking services : Like China, Google is building a state-of-the-art super-city in the middle of nowhere, where nobody cares to live, irrespective of whether anyone actually wants to — or is — living there. No, not even LinkedIn or Twitter.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? Share this on LinkedIn.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. Five Ways Social is Shaping your B2B Customers by LinkedIn Today. YouTube Marketing Tactics. lessons in launching a branded YouTube channel by iMedia Connection. Reddit Marketing Tips.
11 Reasons Your LinkedIn Company Page Sucks
NOVEMBER 18, 2011
Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature. How does your LinkedIn Company Page stack up?
Evolution of Marketing for Professional Services: New Learning Frontiers
MARCH 1, 2016
But, what does this evolution mean for today’s professional services executive? Let’s start with a look at three dynamics affecting marketing for professional services: marketing technology, training and skills development, and buyers’ expectations. 1. Database marketing systems that personalize communications with prospects and clients. 360-degree view.
Social media predicts the next Carpool Karaoke stars
grow - Practical Marketing Solutions
AUGUST 8, 2016
announced they’ve ordered a 16-episode Carpool Karaoke series from CBS to be hosted exclusively on their online music-streaming service, Apple Music. The new Apple series, which is a spin-off of the Carpool Karaoke skit featured on CBS’s “ The Late Late Show with James Corden ” has surpassed over 830 million YouTube views to date. Follow Hannah on LinkedIn and Twitter.
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. OPTUM : A health services business, created an integrated marketing campaign to support the launch of a new solution, support sales and build thought leadership. LINKEDIN: Had to be converted to social selling.
LinkedIn Company Page Checklist for B2B Marketing
B2B Ideas @ Work
NOVEMBER 7, 2011
Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. million companies on LinkedIn. They follow companies to stay in the loop on new developments, compare products and services and track potential opportunities. LinkedIn regularly informs members of Company Pages changes via email or network update. When LinkedIn members want to know about your company, they look to your Company Page. on your personal profile, your company site must be the same. Follow MLT Creative on LinkedIn.
Fulfill your resolution to blog in 11 steps
JANUARY 7, 2014
As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. At least until someone fancies you to be just the right person who has the reputation, voice, access, and reach that resonates with each unique promotion. Well, maybe ugly means you’re more authentic — go ahead and give YouTube a try.
The dashboard has finally been perfected
OCTOBER 28, 2014
Tabs on my browsers, bookmarks, and email ticklers from the service providers are what keep me coming back. Give is a good, solid, try though, because it will take a while to get over your habit of visit each and every site in person every day. LinkedIn. LinkedIn Company. YouTube. But that’s not enough. And then there’s Cyfe. Remember Yahoo! AddThis.
The 6 Biggest Marketing Storylines of 2016
DECEMBER 16, 2016
The New York Times T Brand Studio grew to more than 100 people and began offering a variety of services typically exclusive to agencies. To compete in a fractured media landscape, it seems like every major firm is expanding their services to see what sticks. Every social media platform has a treasure trove of personal data on its users, which is a valuable currency in the digital age.
A Social Media Measurement Dashboard; One Approach
AUGUST 9, 2012
For the social media measurement dashboard below, you’ll note 4 columns: Previous Period Number, Current Period Number, Percent Change, and Weight. We’ll focus on Twitter, Google+, Facebook and YouTube. YouTube. YouTube. YouTube Analytics is the source for much YouTube metric data. YouTube (Likes Plus Comments Plus Shares)/ Total Posts. . REACH. Twitter.
Secrets of Pinterest, YouTube, Facebook and Guest Posts Revealed!
APRIL 12, 2013
First, guest blogging isn’t something one person can accomplish – it’s totally a team effort. Powerful Ways to Market with YouTube for Small Businesses. YouTube is a global network with billion visitors monthly. So how do you start with your company’s YouTube account? Why don’t you get familiar with other YouTube marketing ideas on the list?