Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. I love LinkedIn. You have to be on Twitter.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

markempa

MAY 30, 2017

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. I think the most surprising thing is the fact that people don’t realize the amount of movement inside of an organization. Horrible metric.

Linkedin 297

Linkedin Research Studies B2B 297

Scoop.it

OCTOBER 12, 2021

The biggest challenge with having a content strategy is staying organized. There are pieces of content, tools, processes, goals, etc. If you don’t stay organized, even the best-laid plans will disintegrate before your eyes. How to Organize Your Content Strategy for Better Results. Organize and Store Content Securely.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million. Not so much.

Linkedin 151

Linkedin Facebook Cost Per Click B2B Thought Leadership 151

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. One thing is certain — digital transformation affects the entire organization. Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels. LinkedIn: Tim Crawford (5.9K

Digital Transformation 126

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 126

KoMarketing Associates

JANUARY 19, 2022

Not every tool will be applicable to every digital marketer, but these expert insights could help you figure out what tool may be a worthwhile investment for your organization. Qualified lives directly on your site with their chatbot feature to help boost pipeline, while directly syncing with Salesforce for easy organization.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Buffer

DECEMBER 15, 2021

I’ve recently been going through the process of hiring a social media manager for Buffer so I wanted to share what I’ve learned so far to help anyone else who wants to bring on a social media manager for their team. Write a Thoughtful Job Description The first step in any hiring process is writing a strong job description.

Social Media 85

Social Media Work Management Marketing Management Process 85

Martech

JANUARY 4, 2023

You’ve also got to know their company’s processes, organization and purchasing cycles. “ Organization: Exit Five. Twitter: @davegerhardt (37.7K LinkedIn: DaveGerhardt (150K followers). Twitter: @HeinzMarketing (113K followers). LinkedIn: MattHeinz (51K followers). Twitter: @Shama (44.6K

Marketing Analytics Tools 124

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 124

Valasys

MARCH 20, 2023

A recruitment process involves assessing and hiring potential candidates for a job vacancy. A well-designed recruitment process enables organizations to fill many job positions. Here are 10 tips that companies can implement in their recruitment process: 10 Methods for a Successful Recruitment Process 1.Use

Process 52

Process Allocation Effectiveness Budget Programs 52

Martech

APRIL 20, 2023

Twitter: @jaybaer (270K followers) LinkedIn: Jay Baer (42K followers) Website: JayBaer Jeanne Bliss Jeanne is a leadership and customer experience advisor, who has delivered over 2,000 speeches and workshops for nearly every business vertical. He is also one of the LinkedIn Top Voices, which is the site’s official influencer program.

Marketing Management 112

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 112

Top Rank Marketing

OCTOBER 6, 2023

MarketingCharts LinkedIn Expands the Display of Its Profile CTA Buttons to More Surfaces LinkedIn has rolled out expanded visibility for its recently-added call-to-action profile buttons, which will appear in more areas on the platform including in feed posts and within search results, LinkedIn recently announced.

B2B Marketing 124

B2B Marketing Social Marketing Planning B2B 124

Top Rank Marketing

DECEMBER 15, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll come back next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

Marketing Analytics Tools 133

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 133

Hubspot

JUNE 16, 2020

The debate between organic vs. paid social media isn't exactly cut and dry. Organic and paid social media each have their own benefits and pitfalls. Organic and paid social media each have their own benefits and pitfalls. The Pros of Organic Social Media. It doesn't cost anything to post on Facebook, Twitter, or LinkedIn.

Paid Social Agency 101

Paid Social Agency Social Media Advertising Agencies Organization 101

Content Marketing Institute

FEBRUARY 2, 2018

Read on to get some tips and insight that you can incorporate into your content marketing process. This process takes less than an hour and guarantees nothing has been overlooked. My process is straightforward (but not necessarily easy). HANDPICKED RELATED CONTENT: How to Define and Create Quality Content: Tips From 35+ Experts.

Process 111

Process Lead Ranking Content Marketing Planning 111

Excelsior Research

NOVEMBER 15, 2021

QUALITATIVE DATA PROCESSING. QUALITATIVE DATA PROCESSING. Your Path to Stronger Demand Generation Processes. An honest discussion about the demand generation process. An honest discussion about the demand generation process. The process of demand generation includes marketing and sales activities.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Excelsior Research

NOVEMBER 15, 2021

QUALITATIVE DATA PROCESSING. QUALITATIVE DATA PROCESSING. Your Path to Stronger Demand Generation Processes. An honest discussion about the demand generation process. An honest discussion about the demand generation process. The process of demand generation includes marketing and sales activities.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Webbiquity

DECEMBER 6, 2022

As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.” Twitter remains the second-most popular network, used by 85% of B2B marketers.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Martech

MARCH 15, 2023

LinkedIn: David-Adler (31K followers) Twitter: DavidAdler (51.5K LinkedIn: David-Adler (31K followers) Twitter: DavidAdler (51.5K LinkedIn: RafataAli (477K followers) Twitter: Rafat (38K followers) Will Curran Will is founder and “chief event Einstein” of Endless Events, an event management company.

Event Marketing 112

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 112

Martech

JANUARY 26, 2023

LinkedIn : DarrelAlfonso (40K followers) Blog : DarrelAlfonso.com Twitter : @DemandDarrel (13K followers) Eddie Reynolds Eddie has been in business a long time, starting his first company when he was 14. “A LinkedIn : MikeDRizzo (7K followers) Organization: MarketingOps Podcast: Ops Cast Get MarTech! Subscribe Processing.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Conference 115

Martech

AUGUST 15, 2023

A number of high-profile CDPs have been acquired by broader digital experience platforms over the past few years; big players like Adobe and Oracle have created their own CDPs; and rather than ingesting data from numerous sources, some CDPs are now offering the option of connecting directly to organizations existing data lakes.

Enterprise Management 98

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 98

Martech

OCTOBER 11, 2023

You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. We also observed plenty of organizations still stuck in week-to-week planning of essentially “what do we have that we can post?” The ones who just post… anything and everything.

Social Media 134

Social Media Media B2B B2B Thought Leadership 134

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). What Is Social Selling?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Martech

MAY 30, 2023

Website: Cathy Hackl LinkedIn: Cathy Hackl (156K followers) Twitter: @CathyHackl (68K followers) Joanna Popper Joanna is an award-winning Hollywood and Silicon Valley media executive. She is currently chief metaverse officer at Creative Artists Agency, the powerhouse Hollywood and sports agent organization. In your inbox.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 120

Scoop.it

MARCH 18, 2021

They help you sort and organize each piece of owned or third-party content and find it exactly when you need it, both for your internal and external audiences. You’ll learn how to keep your content hubs consistently updated, organized, and packed with relevant content. Tweets from a Twitter user. Tweets from a Twitter list.

Process 53

Process Optimization Curation RSS 53

Webbiquity

JUNE 7, 2018

However, the process of lead generation is not that easy. The competition to improve organic rankings and appear on the first page of Google is tough. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. Use LinkedIn Ads. Join Niche Groups.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Webbiquity

NOVEMBER 2, 2021

No doubt you’re already doing some networking online, and you’ve optimized your profile to grow your network on LinkedIn. If you’re more interested in having deep conversations with a lot of back-and-forth commentary, then try Facebook, Twitter, or LinkedIn.

Social Media 328

Social Media Tips Media Network Marketing 328

B2B Digital Marketer

SEPTEMBER 9, 2021

Start-ups and organizations oftentimes encounter strategy-to-execution gaps that disconnect them from where they are to where they want to be. The five disconnects or gaps are: The “Define-Minimum” Gap The Product/Market Fit Gap The Customer Voice Gap The Process Gap The Measurement Gap. Helen’s LinkedIn: [link].

Organization 52

Organization Startups Digital Transformation Conference 52

Martech

AUGUST 9, 2023

She has also been named a LinkedIn Top Voice. LinkedIn: Hillary Carpio (6k followers) Pam Didner Pam is founder and vice president of marketing at Relentless Pursuit. LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase.

Account Based Marketing 96

Account Based Marketing ABM DemandBase Marketing Analytics Tools 96

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. LinkedIn is normally activated only when they are looking for a new job. What Employee Personas are there? Description.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Webbiquity

FEBRUARY 8, 2022

How can an organization make sure its workers feel valued, supported, appreciated, and listened to? That’s the challenge one entrepreneur set out to conquer when he transitioned from consulting to providing a technology solution to organizations struggling to get a handle on feedback, coaching, and performance management. .

Work Management 274

Work Management Marketing Management Startups CAN-SPAM 274

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? percent of that accounted for by LinkedIn and Meta alone, according to recent Insider Intelligence data, as we covered recently in our Friday Elevate B2B Marketing News Weekly Roundup.

Paid Content 136

Paid Content Features B2B Marketing B2B 136

Oktopost

MAY 8, 2023

Since posting on LinkedIn and Twitter daily, Sam delves into his recent learnings, especially about content ideation and his process of including links in posts, and his secret for keeping reach high! A former Head of Content at Sleeknote and Drip, Sam helped grow both marketing blogs to over 180,000 organic visitors a month.

Content Marketing 118

Content Marketing Work Management Content Lead Ranking 118

Vidyard

JUNE 15, 2020

The simple answer to the question of where should you use video in the sales process is: Where would you like higher conversions, more responses, and faster deals? You can also share videos from your Vidyard library on your personal LinkedIn feed, in a direct message, or to a company page. Sign Up Free 2.

Process 65

Process Video Marketing Customer Satisfaction Marketing Proposals 65

flux.la

OCTOBER 21, 2019

With 320 million active users , Twitter is the 9th largest social media network worldwide. As with all social networks, there are tips and tricks to using Twitter effectively to expand your business. While a bio on Twitter is limited to just 160 characters, a header photo can tell the story of your business without such limitations.

Twitter 72

Twitter Ideal Customer Profiles Business Social Media 72

Sprout Social

NOVEMBER 25, 2020

Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Every organization operates differently, so having a strategy tailored to your needs is ideal. Running ads on Facebook is different than on Twitter, so your strategy should be unique as well.

Social Media 140

Social Media Resources Advertisements Advertising 140

Scoop.it

JULY 7, 2020

In this guide, you’ll learn how well-organized curated content benefits your business, the structure that works best, and some ways you can achieve it with Scoop.it. Why organizing your curated content is essential. Let’s go through a quick overview of why this process is worth going through. Hierarchy of your curated content.

Curation 90

Curation Top of Funnel Organization Marketing Analytics Tools 90