Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. 59% of marketers increased spending on content last year, while just 7% cut that area.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Valasys

JULY 15, 2020

It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. We’re combining words and images in artful ways to draw attention and move people through our information.”

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

The Marketing Blender

APRIL 5, 2022

This is especially important for backlinks, email marketing, and B2B heavy platforms (like LinkedIn ). You might be surprised how many connections and leads you can gather with a weekly LinkedIn video or resharing your thought leadership in relevant Facebook groups. How to Get Started With B2B Digital Marketing.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Hinge Marketing

MAY 20, 2019

Articles and white papers. Social media, especially LinkedIn and Twitter, can be important channels to speak directly to your audience, answer questions and promote your educational material. E-newsletters. Content marketing is at the heart of Hinge’s flagship Visible Expert? Social media. How Hinge Can Help.

Planning 92

Planning Marketing Plans Service Content Marketing 92

Writing on the Web

NOVEMBER 29, 2010

The more I think about this, this “rule of 3″ should also apply to other content you publish and communicate: newsletters, blogs, white papers, ebooks, etc. Share this on LinkedIn. Repeat at least 7 times, and you’ve got a message that will be remembered and associated with your name.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. Please share your ideas on how you plan to combine email marketing with social media. This white paper aims to change that perception of them.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Writing on the Web

JUNE 28, 2010

Subscription to a newsletter, free or otherwise. Download a free report, white paper, or ebook/ ecourse. Share this on LinkedIn. And the results speak for themselves in increased conversions, better results. 8 Reasons to Use a Sales Page: Sales of a product or informational product like a book. Take a poll or vote.

Template 100

Template Ning Webcast Digg 100

Industrial Marketing Today

MAY 26, 2010

Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through. Get Engineers Can Sell white paper now.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Industrial Marketing Today

SEPTEMBER 13, 2010

One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. Let’s look at three types of marketing content that have proven to be successful in getting site visitors to take action. White papers: Without a question, this continues to be the most effective content to build your in-house list.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Hinge Marketing

JULY 2, 2015

Online marketing works. In fact, it’s often less expensive (and less time-intensive) than traditional marketing and advertising techniques alone. Yet architecture, engineering, and construction firms approach online marketing very conservatively, arguably more so than other professional services firms.

Work Management 48

Work Management Marketing Management Online Marketing Marketing Proposals 48

Industrial Marketing Today

JUNE 15, 2010

We built HTML templates that protect the integrity and the functionality of the site from accidental changes while the client has complete freedom to add new site content, edit images and add new articles and white papers using a simple content management system (CMS). This white paper aims to change that perception of them.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JANUARY 26, 2010

I’m not talking about a cosmetic facelift but turning it into a marketing powerhouse as you position your company for the recovery. Optimize, optimize, optimize : That’s the golden rule of online marketing as is location, location, location in real estate. This white paper aims to change that perception of them.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” A white paper would fit the bill nicely here.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

OCTOBER 2, 2010

Leave a Comment Previous post: Have Digital Marketing and Social Media Killed the Industrial Sales Job? FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 12, 2010

You can see an example of B2B web design prices from my company’s online marketing division’s website. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. So the pricing page is working to some degree in eliminating prospects who decide strictly on price.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The same holds true for video white papers. This white paper aims to change that perception of them.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Most people get writer’s block or their brains freeze up while staring at a blank screen.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. This white paper aims to change that perception of them.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 14, 2010

In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” This white paper aims to change that perception of them.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Online Marketing Institute

DECEMBER 23, 2010

So, gather or create a marketing asset related to /Solution-2 (like a white paper) that you can offer as a download in exchange for your visitors’ contact information. When a visitor clicks on the Call-To-Action, you request contact information (Name, Company, Email, and Phone) in exchange for the white paper.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Industrial Marketing Today

JUNE 3, 2010

Why does online marketing content cause so much angst? This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. To rescue your website and deliver you to the Promised Land, the SEO consultant wants you to generate loads of content optimized for keywords and phrases.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Social media and online marketing have forced the traditional salesperson to change his/her tactics like the rest of us but have not made them expendable. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Not so fast!

Social Media 60

Social Media Social Marketing Media Planning 60

Hinge Marketing

MARCH 14, 2016

Articles and white papers. Social media, especially LinkedIn and Twitter, can be important channels to speak directly to your audience, answer questions and promote your educational material. E-newsletters. Content marketing is at the heart of Hinge’s flagship Visible Expert℠ program. Social media.

Planning 48

Planning Marketing Plans Service Content Marketing 48

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Bill addresses the following lead generation modalities; white papers, search (SEO), display ads, email newsletters and public relations.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

APRIL 4, 2011

Encourage social sharing (Facebook, LinkedIn, etc.) Measure Small Successes First While in the end every strategy must pull its own weight in a B2B Internet marketing campaign, its easy to expect too much from a company blog too soon. Newsletter problems? Receive news via SEW RSS feeds Incisive Interactive Marketing LLC.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

markempa

SEPTEMBER 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This gives us a bit of marketing ESP (extra-sensory perception) to combine our shared knowledge from various mediums such as email newsletters.

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

Only B2B

FEBRUARY 1, 2023

Lead Generation Driven By Digital Marketing Online marketing strategies are used in the process of “inbound lead generation” to entice clients with useful and pertinent material. They could have downloaded a white paper or ebook from your website or filled out a form there. What is a Lead?

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

Online Marketing Institute

MARCH 21, 2011

Publicize your content via Twitter, LinkedIn and Facebook (and YouTube, if video). Create a landing page for each of your white papers. Create content that *sells* each white paper rather than leaving people to wonder why they should hand over their contact info. Ask your friends to help publicize it, too.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Ranking 40

Online Marketing Institute

MAY 18, 2010

muhammadbutt The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.[2] invisalign As a b2b marketer for over 10 years I would agree that a lot of useful content is being overlooked.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Online Marketing Institute

DECEMBER 23, 2010

white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Exclusive videos & newsletters. Conversion actions are not all created equal (e.g.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

markempa

MAY 20, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Many experts will give you permission to post their articles and resources on your website or newsletter.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Online Marketing Institute

DECEMBER 23, 2010

Examples of hybrid Directories and multiple-vendor lead generation sites are MacRAE’S Blue Book and Bitpipe (Bitpipe is not technically an RFQ site, but leads can be fed to multiple vendors when non-vendor-specific content is requested such as a white paper or guide.) Exclusive videos & newsletters.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Online Marketing Institute

NOVEMBER 10, 2010

Lack of content Having an abundance of e-books, white papers, webinars, podcasts, video, etc. Articles / e-newsletter / blog – Whether you have all three or just one, this type of content educates site visitors, shows your expertise and gets passed around via social media. Your B2B website is the best marketing asset you own.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40