WebMarketCentral

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LinkedIn B2B Surveys - Will They be Social?

WebMarketCentral

Essentially, companies that want to conduct market research among difficult-to-reach B2B and IT decision makers will now be able to slice and dice profiles of LinkedIn's large member base to reach groups with very specific attributes. But it seems to me there may be an opportunity missed here.

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Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?

WebMarketCentral

I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. Social Tagging.

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Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

How can you maximize the business value of tools like LinkedIn and Twitter? How to be a LinkedIn superstar by iMedia Connection Larry Weintraub explains how to get the most out of LinkedIn, from creating the right kind of profile, building connections and soliciting recommendations to working with LinkedIn groups.

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Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

How can you optimize your use of social networking tools like Twitter and LinkedIn? 5 Ways to Maximize Your LinkedIn Profile by Social Media Musings Tom Humbarger offers helpful tips for those who aren't yet experts in social networking, such as "LinkedIn lets you add up to 3 links to your profile.

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Vyatta - Extremely Creative B2B Marketing

WebMarketCentral

The newsletter is nicely put together, with important news at the top (they get PR), a silly but probably effetive free offer about half way down on the right side (they get humor) and links to their Facebook and LinkedIn groups (they get social networking).

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Social Media - Expertise Without Experience?

WebMarketCentral

I was recently part of a LinkedIn discussion about what constitutes social media expertise. This was confirmed in MarketingSherpa’s Social Media Marketing and PR study where we found that the 'lack of knowledgeable staff' was the most significant barrier to social media adoption.A

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How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Publishers no longer have a monopoly on content creation, but they can potentially create integrations with bloggers, Twitter feeds, YouTube videos, LinkedIn groups and other places where their industry is being discussed and provide a centralized portal for vendor, user and independently created material. Conversation Aggregation.