SnapApp

MAY 5, 2016

Jason Miller of LinkedIn asked 7 of my favorites, including Michael Brenner and Ann Handley. See his video interview over on the LinkedIn blog , and get inspired to crank out your next winning campaign. How to Find Content Inspiration When You’re Out of Ideas [VIDEO]. How do the smartest content marketers find brilliant ideas?

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

SnapApp

OCTOBER 18, 2017

You may wonder, “LinkedIn?”. LinkedIn can be seen in a similar fashion in terms of weekday v. People are constantly popping on LinkedIn due to groups they belong to, article mentions, or just connection requests. . This strategy is worth considering as you develop your own weekend posting approach. . Good thought. .

Planning 54

Planning Marketing Automation Services Top of Funnel Marketing & Strategy 54

SnapApp

DECEMBER 15, 2014

your social channels (Twitter, LinkedIn, Facebook, YouTube, Google+, Pinterest) . We promoted the SnapApp on Twitter, LinkedIn, and Facebook (tapping our coworkers to post on their networks, as well), using both organic and paid social promotion. . Here are some examples of each. . your blog . your website .

Promotion 48

Promotion Banners Funnel Advertising Lead Scoring 48

SnapApp

NOVEMBER 1, 2016

For organizations looking to connect with a professional demographic, LinkedIn has a well-suited user base. Related reading: Case Study: CEB's 54% Increase in LinkedIn Click-Throughs. The example below shows how Acura used a Twitter ad to promote an interactive experience around one of its new offerings. . YouTube.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

SnapApp

NOVEMBER 16, 2011

While Twitter appeals to casual conversationalists , LinkedIn attracts professional network-builders. All kidding aside, this process will inspire some key questions: How should a brand's tone vary between a Facebook page and LinkedIn discussion group? For B2B networking , LinkedIn is a powerful social media tool. accommodate?a

Social Networks 48

Social Networks Practices Best Practices Network Marketing 48

SnapApp

APRIL 9, 2019

Find out what led them to your landing page, whether it was through LinkedIn, a paid campaign, or a CTA in your latest blog post. When prospects sign up for you webinar, ask your attendees what drew them to register in the first place.

Sales Qualified Leads 54

Sales Qualified Leads High Quality Lead Webinar Metrics Lead Scoring 54

SnapApp

FEBRUARY 28, 2018

Blogging: Blogging is a medium that can work for building a brand in many ways: on your own site, your company’s digital properties, online forums like LinkedIn and Medium, or guest posting on other sites. If you’re job hunting, LinkedIn is a great place to start. Making the most of blogging takes some strategy: Where will you post?

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

SnapApp

JANUARY 6, 2014

B2B marketing is growing on LinkedIn. With more than 259 million members and 142 million unique visitors a month, LinkedIn is a veritable news site ( Mashable ). My marketing will be multi-channel. A marketing campaign can’t be one dimensional, so why should you be limited to one channel?

Content Marketing 48

Content Marketing Planning Multi-Channel Mobile Advertising 48

SnapApp

AUGUST 29, 2018

We saw a podcast add $200K to a $1M pipeline in 3 months, and it also helped generate 100K views on LinkedIn with content repurposed as posts.” In marketer Patrick Hodgdon ’s experience, it means more visibility and prospects: “Starting a podcast is a huge opportunity to open doors and build valuable relationships via old outreach.

B2B Marketing 114

B2B Marketing Marketing Budget B2B Top of Funnel 114

SnapApp

JANUARY 7, 2015

This survey allowed MarketingProfs to collect profile data on their audience as well as new leads for their database, promoting it via their influential Facebook, Twitter, and LinkedIn accounts. Unitrends: What Is Your Worst IT Nightmare Before Christmas?

Customer Surveys 48

Customer Surveys Best Practices Thought Leadership Paper 48

SnapApp

JANUARY 31, 2014

In keeping with the light-hearted theme of the engagement, PR News has incorporated several calls to action including Facebook, Twitter, Pinterest, LinkedIn, and Google+ sharing buttons. Leverage calls-top-action to increase content awareness.

PR 48

PR Viral Marketing Amazon Click Rate 48

SnapApp

APRIL 13, 2015

Sometimes it’s the calendar , Pinterest , LinkedIn, or a conference – but honestly, I’m most inspired by other marketers. Okay, maybe I’m geeking out a little more than I should, but I absolutely love the opportunity to gather with my peers and nerd out over flows, campaigns, and how to create the most amazing experiences for our audience.

Marketo 48

Marketo Peer-to-peer Lead Scoring Lead Ranking 48

SnapApp

AUGUST 1, 2014

Rather than simply promoting their SnapApp live on a webpage, MarketingProfs leveraged their Facebook, Twitter, and LinkedIn channels to drive traffic to their engagement. This survey asks marketers to talk about themselves - and what marketer doesn't love to do that? Several Social Channels To Promote Content.

Work Management 48

Work Management Multi-Channel Marketing Management Click Rate 48

SnapApp

NOVEMBER 26, 2013

Here’s a quick preview of Seth’s section: Content marketing for B2B and B2C certainly appear to be the same.

Content Marketing 48

Content Marketing Content Paper B2B Sales 48

SnapApp

MAY 10, 2017

Image Source: Fennel Aurora/Linkedin. . Maybe we should ask if she’s talked with her friend Levy Tate recently. The real challenge here is obtaining clean data and data that will allow you, the marketer, to create a dialogue with these leads. . . Names From Events.

Marketing Qualified Leads 80

Marketing Qualified Leads Lead Ranking Top of Funnel MQL 80

SnapApp

AUGUST 12, 2016

Andrew Davis, LinkedIn. Hire for 4 Uncommon Content Marketing Roles. 3 Simple Steps to Bring Content Personalization to Life. The Four Things Successful Marketing Leaders Do Once a Year. If you’re heading up a marketing team, there are a couple things you should do at the beginning of every year to make sure everybody is on the same page.

Personalization 48

Personalization Thought Leadership Opinions Internet Marketing 48

SnapApp

SEPTEMBER 25, 2018

According to Pinpoint Market Research , 64% of B2B marketers generate leads via LinkedIn, 49% through Facebook, and 36% through Twitter. However, social media has repeatedly proven itself as a reliable way to generate legitimate leads. With social media, the creative possibilities are endless.

Lead Generation 83

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 83

SnapApp

JULY 12, 2016

For example, your LinkedIn followers may be more mature and business-driven, whereas your Facebook audience might be one that prefers more lightweight, fun content. Determine whether your in-line or image CTAs perform better (check out which worked for HubSpot here ), or if a pop-up converts at a higher rate.

Conversion Rate 48

Conversion Rate Promotion Advertising Channels Optimization 48

SnapApp

AUGUST 21, 2015

We used social channels (LinkedIn and Twitter), as well as our eNewsletter to clients and prospects. It was nice to get a pulse on what our audience is thinking around their fleet strategy. What channels did you use for distribution and promotion? Was this SnapApp a one-off or one of many assets as part of a larger campaign?

Education 54

Education Thought Leadership Sales Qualified Leads Content 54

SnapApp

OCTOBER 2, 2018

Additionally, LinkedIn groups, social media, industry publication, and even your own site’s site search data all provide clues as to the common questions prospects want to know. For example, marketers can look at Quora questions or topics related to their product or brand.

Lead Generation 75

Lead Generation Sales Qualified Leads Top of Funnel Generation 75

SnapApp

JUNE 2, 2016

If it fits your audience, take advantage of syndication and republishing channels like LinkedIn Publishing , Business2Community , and Social Media Today (which allow for your content to be republished with a canonical URL, thus avoiding any duplicate content issues). Encourage your entire team to share it on social again.

Generation 48

Generation Stats Content Trends 48

SnapApp

MAY 2, 2016

The Marketing Nation Summit year after year has always been one of my favorite events, and yes if you look at my linkedin profile you will see why. Take a look at the agenda and see how you’ll become Tomorrow’s Marketer at this year’s Summit. The Modern Marketing Community. But I promise there isn’t that much of a bias.

Marketo 48

Marketo Communities CMO Opinions 48

SnapApp

JANUARY 23, 2014

Harte Hanks also included Twitter and LinkedIn sharing buttons to drive conversions across multiple channels. Before receiving results the user is prompted to complete a lead gen form; this is a great way to generate leads. As a result, the app has experienced a 73% lead submission rate. Engage and Retain Customers.

Paid Search Agency 48

Paid Search Agency Companies Lead Gen B2B 48

SnapApp

MARCH 6, 2017

Republish your older blog posts on Medium and/or LinkedIn to breathe new life into the content. . . Here and here and here are a few syndication sites to check out. . Quick tip #11: Reach new audiences with your content by syndicating it. . Right click on the open tab and click “pin tab.”. .

Tips 67

Tips Work Management Marketing Analytics Tools Marketing Management 67

SnapApp

OCTOBER 19, 2015

Connect with her on LinkedIn and Twitter ! Megan Tonzi is the Director of Marketing and is responsible for QuotaFactory’s marketing strategy, monitoring and analyzing social media channels, creating valuable content for sales and marketing professionals, overseeing the Sales Wars blog, and collaborating with guest authors.

Process 59

Process Work Management Buyer Personas Marketing Management 59

SnapApp

NOVEMBER 26, 2018

Explore using strategies that connect content with traditional demand gen tactics, like LinkedIn lead forms and gated content downloads on well designed landing pages. Stellar demand gen strategies are built off of a framework of rock solid content that provides real value for prospects.

Stats 59

Stats Webinar Metrics Demand Top of Funnel 59

SnapApp

JULY 9, 2012

The big market share is over on Facebook and Twitter, LinkedIn and Pinterest. Time is money, and spending resources on Google+ means failing to spend those resources elsewhere. For most businesses, this means Google+ should be low on your marketing priority list. However, there are two exceptions to this rule: * Early adopting techies love ?Google+.

Google 48

Google Social Media Rules User-Generated Content 48

SnapApp

AUGUST 5, 2016

How to Improve Your LinkedIn Profile and Presence [Infographic]. How to Improve Your LinkedIn Profile and Presence [Infographic]. Over 85% of all recruiters say that they have hired an employee over LinkedIn. Additionally, just about half of all B2B companies claim that they use LinkedIn regularly.

Creativity 48

Creativity Linkedin Buying Cycle Small Business Marketing 48

SnapApp

JULY 10, 2018

Part of LinkedIn Learning, Lynda.com offers a number of massive open online courses (MOOC) on digital marketing. Lead Generation: Lynda.com. Everything from social media engagement to Google AdWords training is covered in these courses, making it great for anyone looking to sharpen their digital marketing skills.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

SnapApp

FEBRUARY 20, 2018

Look for shared connections you may have with influencers on a platform like LinkedIn and put out an ask to your well-connected business partners. By showing social proof, it will become easier to get the right people to agree to work with you over time.”. .

Verticals 81

Verticals Outreach Advertising Agencies Cost Per Thousand 81

SnapApp

OCTOBER 10, 2012

In-Person AND Online Engagement : Before the event even begins, you can interact with attendees online , see who is going (including your friends) and connect on Facebook, Twitter, LinkedIn and Foursquare.

Buzz 48

Buzz Interactive Marketing Facebook Twitter 48

SnapApp

AUGUST 29, 2018

We saw a podcast add $200K to a $1M pipeline in 3 months, and it also helped generate 100K views on LinkedIn with content repurposed as posts.” In marketer Patrick Hodgdon ’s experience, it means more visibility and prospects: “Starting a podcast is a huge opportunity to open doors and build valuable relationships via old outreach.

B2B Marketing 48

B2B Marketing Marketing Budget B2B Top of Funnel 48

SnapApp

JANUARY 5, 2012

Klout measures influence of social media users (based on 13 different online networks, including Facebook, Twitter, LinkedIn, Google+, YouTube, Flickr and the like) based on a scale of 1 to 100. But how do companies evaluate the effectiveness of their social media efforts in such a quickly changing landscape?

Blogger 48

Blogger Social Media Domain Youtube 48

SnapApp

DECEMBER 16, 2011

96% of content shared across Twitter, Facebook, Google+ and LinkedIn is interactive content. Sprinkle your site with one-click share buttons, which not only make sharing easy but invite your customers to do so. Make it fun. Create interactive content that practically shares itself by making your messages creative and fun.

Effectiveness 48

Effectiveness Content Viral Marketing Social Media 48

SnapApp

SEPTEMBER 11, 2015

Is your Twitter following amazing, but LinkedIn engagement paltry? It was refreshing to see examples of marketers going big in their niche before trying to “be everywhere.”. Where could you start building an audience today? Think about doubling down on Twitter until you’ve reached an engagement plateau, then move on to other channels.

Wikipedia 48

Wikipedia Twitter Internet Marketing Paid Search Agency 48

SnapApp

AUGUST 10, 2016

Working with clients like Hubspot, LinkedIn, and Marketo, ThinkWarwick knows that great tools make for a more reliable, stress-free content development process. “We Moving forward, the company plans to increase its blogging efforts and will depend even more on these tools to make the process effective and results-oriented.

Planning 48

Planning Work Management Efficiency Tools 48

SnapApp

APRIL 9, 2015

Connect with Justin on LinkedIn and follow him on Twitter ! . Justin helps organizations accelerate beyond best practices to quicker positive ROI, increase internal buy-in and adoption, and capture more market mindshare. Photo Credit: Josh Felise via Stocksnap.

Interactive Marketing 48

Interactive Marketing Marketing Strategy Marketing & Strategy Top of Funnel 48