article thumbnail

What is Paid Search? How SEO and SEM Work for You

ConvertKit

What is SEM (search engine marketing)? By optimizing your SEM (search engine marketing) strategy, you’re able to capture the attention of people who already are interested in what you offer. Let’s walk through what’s involved in each SEM tactic so you know how to use them to your advantage. SEO vs PPC.

article thumbnail

How to Launch a Successful SEM Campaign for Higher Education

QuanticMind

For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). Why Use SEM for Higher Education? SEM is a multifaceted marketing strategy that can’t be learned overnight. But which strategies and tactics should they use?

SEM 43
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Launch Successful SEM Campaigns for Higher Education

QuanticMind

For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). Why Use SEM for Higher Education? SEM is a multifaceted marketing strategy that can’t be learned overnight. But which strategies and tactics should they use?

SEM 40
article thumbnail

SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. Sure, using PPC ads is an easy way to jump to the top of search results without investing in all that organic optimization. Advantages of SEO. Long-term benefits. More control. Quick results.

SEM 40
article thumbnail

SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. Sure, using PPC ads is an easy way to jump to the top of search results without investing in all that organic optimization. Advantages of SEO. Long-term benefits. More control. Quick results.

PPC 40
article thumbnail

Questions to Ask Your SEO Company Before You Hire

seo.co

SEO is the process of improving the online visibility of a website in a search engine’s organic section. The most important metrics to consider include website traffic, organic visibility in search engines, keyword rankings, conversions on the website and (most importantly) revenue driven and directly attributable to SEO efforts.

article thumbnail

A Comparison Between PPC and SEO: Which Strategy is Right for Your Business?

Valasys

In this article, we will compare PPC and SEO and help you determine which SEM services will be the most effective for promoting your particular business. SEO is the process of optimizing your website and content to improve your organic or non-paid search engine rankings. What is PPC?