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How B2B Buyer Personas Influence Online Marketing Campaigns

KoMarketing Associates

Goals become more complicated to achieve as evolving marketing technology continues to promise an opportunity to target more specifically and create unique customer experiences buyers demand. For online marketers, buyer personas can provide direction in the channel-specific campaign development. Increasing ROI?

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Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?

KoMarketing Associates

Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. And while losing the potential SEO impact from press releases is a minor issue, it adds to the challenge PR professionals face when demonstrating ROI for their programs. What do you think?

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Why Is SEO Not Working for You? (It’s Not Dead)

Marketing Insider Group

According to 49% of marketers, organic search has the best ROI of any marketing channel. Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings.

SEO 190
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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. Great tips!

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How Much Should You Budget for SEO?

seo.co

SEO is one of the most important aspects of online marketing. It can also be difficult to determine the ROI (return on investment) you will get from spending money on SEO , but there are some things that we can tell you about how much to spend. This will include on-page optimization, content marketing, and link building.

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5 Legal Marketing Trends for 2023 and Beyond

seo.co

Legal marketing, link building and SEO have seen some shifts in the recent past. For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. In fact, we almost considered adding video marketing as a separate #6 to our list of top legal marketing trends.

Trends 98
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7 Essential Steps In Developing A B2B Social Media Strategy

KoMarketing Associates

According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 percent) claim that their top challenge for proving ROI is attributing social and content to revenue. Overall inbound links acquired via social media activity.