Martech

APRIL 17, 2024

Use customer data to inform email programs. Email was the quick pivot, the messaging and the low-cost way to insert their companies into the customer experience in the inbox. Not that email hasn’t been great over the last 25-plus years that we’ve used it to connect with customers. The answer is, sadly, not much.

Enterprise Management 123

Enterprise Management Marketing Automation Services Work Management Marketing Management 123

The Lead Agency

MARCH 17, 2024

Every action our customers perform online today can be a gateway to a new business opportunity. No matter the page, they should flow naturally as a next step for customers to submit their information. Valuable resources like a whitepaper or an eBook are always a winner. You can learn more about that here.

High Quality Lead 127

High Quality Lead Lead Generation Lead Ranking Lead Scoring 127

Martech

APRIL 16, 2024

What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Enterprise Management 116

Enterprise Management Paid Search Agency Planning Marketing Management 116

Launch Marketing

DECEMBER 6, 2023

As the world continues to adopt new technologies and incorporate them, it is instrumental to evolve yet keep customers the focal point of marketing efforts. We sat down with marketing executives who have been through countless product launches to learn what they loved, liked and would leave out of future product launches.

Resources 136

Resources B2B Marketing Planning B2B 136

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in.

Allocation 144

Allocation Validation Lead Ranking Lead Scoring 144

Salesforce Marketing Cloud

OCTOBER 12, 2023

Customize a pre-trained open-source model? By adding the right instructions and grounding data to the prompt, you can give an LLM the information it needs to learn “in context,” and generate personalized and relevant results, even if it wasn’t trained on your data. But where do you start? Should you train your own LLM?

API 138

API Generation Ad Building Paid Search Agency 138

Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? Get the free report What is a customer Service Star ?

Work Management 132

Work Management Peer-to-peer Service Communities 132

Convince & Convert

APRIL 12, 2024

Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. Gain support from leaders and cross-functional teams to become advocates for the social team Create Custom Social Team KPI’s – Create a master dashboard to house all social data. Empower your social team to be data-focused.

Social Media 138

Social Media ROI Media Cross-Selling 138

Sana Commerce

APRIL 19, 2024

The burden placed on your teams is high, with demanding B2B customers whose complex orders can be time-consuming. Learn how to focus energy on new opportunities that drive revenue for your business with our this on-demand video.

Webinar Metrics 52

Webinar Metrics Demand B2B Sales Order 52

Seismic

MARCH 26, 2024

Learn how to decide where training lives and how to incorporate it into your readiness program. Fast forward to an increasingly tech-friendly, remote workforce, and to say learning styles have changed is an understatement. At last year’s Seismic Shift , we tackled this reality head on and provided new ways of thinking about learning.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). He explained the relationship building and resource prioritization required to manage multiple accounts effectively.

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Salesforce Marketing Cloud

JANUARY 12, 2024

SMB leaders are experts at making the most of limited resources to draw in customers. Limited resources don’t have to mean scrapping plans — it’s all about adapting. Between business closures and new customer demands and habits, opportunities may exist to launch new products or services.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Contently

APRIL 4, 2023

Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Martech

MARCH 12, 2024

You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. You also know who those “best” customers are. The metric that illuminates your best customers is customer lifetime value. Your TAM has a subset of your ICP.

Ideal Customer Profiles 111

Ideal Customer Profiles Account Based Marketing ABM SME 111

Salesforce Marketing Cloud

OCTOBER 30, 2023

But as you learn how to become a Marketing Cloud Administrator, you’ll notice that when you get into Marketing Cloud, everything looks completely different. But once I realized I couldn’t change anything, and that’s just how it was, I started to learn the system much faster. You need to be that person! “If

Paid Search Agency 130

Paid Search Agency Class Communities Studies 130

Martech

DECEMBER 27, 2023

At the heart of this issue lies an important issue: MOps must learn to speak the C-Suite language. Poorly allocated resources Imagine putting time and money into a marketing project that doesn’t quite fit with what the company needs. Personalized customer interactions at scale? Why the disconnect? Get MarTech!

Allocation 123

Allocation Barriers Lead Ranking Lead Scoring 123

Optinmonster

FEBRUARY 15, 2024

For years, OptinMonster customers like you have begged me to build a lead magnet creator that would simplify that entire process. With dozens of beautifully designed templates you can get started, then customize as much or as little as you want. But trying to build your own Resource Library is a pain! What’s Coming Next?

Small Business Marketing 97

Small Business Marketing Leads Lead Marketing Qualified Leads 97

Martech

APRIL 5, 2024

Users may also not be properly trained to use the martech platforms and may not receive the necessary support to learn how to better use them in their day-to-day work. Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g.,

Peer-to-peer 115

Peer-to-peer Paid Search Agency SMS Gartner 115

Top Rank Marketing

APRIL 22, 2024

AI and machine learning algorithms are very good at spotting trends in large data sets. As we marketers lose some of our most useful data tools, AI and machine learning can help us pick up the pieces. How generative AI unlocks the potential of marketing data Marketers have no shortage of customer data on hand — quite the opposite.

Lead Ranking 64

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 64

Salesforce Marketing Cloud

APRIL 24, 2024

It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data. Some of them are reluctant to adopt a customer data platform (CDP) because they don’t want to duplicate data. What you’ll learn What is zero copy integration? What is a data warehouse?

Enterprise Management 111

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 111

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience.

Marketing AI 142

Marketing AI Customer Satisfaction Terms and Conditions Marketing Proposals 142

Convince & Convert

MARCH 7, 2024

From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. Implement Shared Goals and KPIs : Align marketing, sales, and customer success teams around common objectives and key performance indicators (KPIs).

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

Top Rank Marketing

NOVEMBER 20, 2023

On the other hand, a well planned marketing strategy can distinguish you from competitors, establish your brand as an industry authority, bolster customer confidence, and showcase your deep understanding of your audience’s pain points. In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy.

Planning 118

Planning Allocation Process B2B Marketing 118

Seismic

APRIL 24, 2024

In previous articles, we’ve covered everything from measuring enablement success to blended learning programs. Stage 1 – Blueprinting: Utilize experts at Seismic Prior to Launch During the blueprinting phase , collaborating with your customer success & services team is crucial. Set clear goals for the year.

Work Management 40

Work Management Thought Leadership Advertising Benchmark Customer Satisfaction 40

Seismic

MARCH 12, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. Our journey as a leader in the enablement space began over a decade ago, with financial services customers across banking, wealth management and insurance.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

SmartBrief - Marketing

APRIL 21, 2024

Given the current economic conditions and the onslaught of new technology enabling new go-to-market strategies and driving the need for new skills, the marketing resource paradox is omnipresent. Yes, you want a team skilled in engaging prospects who convert and become loyal, repeat customers. until 2030.

Enterprise Management 71

Enterprise Management Work Management B2B Marketing Marketing Management 71

Heinz Marketing

SEPTEMBER 24, 2023

One tool that can help you address your customer engagement strategy is PathFactory. This data-driven approach helps allocate resources more effectively, identify areas for improvement, and ensure that content aligns with your business goals. It’s safe to assume it’s not for a lack of trying.

Allocation 113

Allocation Top of Funnel Account Based Marketing ABM 113

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Branding 115

Salesforce Marketing Cloud

DECEMBER 6, 2023

Learn to communicate well Excellent written and verbal communication skills are important to have as a Salesforce Admin. Develop your Salesforce Admin communication skills Learn More Have a Learner’s Mindset One of the keys to my admin success is that I’m constantly learning and improving my skills and solutions for business challenges.

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Salesforce Marketing Cloud

JANUARY 23, 2024

They understand your product or service and know how to quickly address common customer issues and questions. They can turn sour customer interactions into positive ones, and are a great mentor for junior staff. Without their knowledge and expertise, you put customer satisfaction at risk. How much of it is duplicative?

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Only B2B

APRIL 24, 2024

Benefits of Demand Generation: Increased Qualified Leads: By creating widespread awareness and interest, demand generation activities attract a larger pool of potential customers, ultimately leading to more qualified leads entering your sales funnel. They help create brand awareness and generate interest among potential customers.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Salesforce Marketing Cloud

DECEMBER 12, 2023

Results show customers and users do believe in the potential of AI to increase efficiency and consistency, bring inspiration and fulfillment, and improve how they organize their thoughts. But, all customers and users in the study reported that they aren’t ready to fully trust generative AI without a human at the helm.

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119

SmartBug Media

APRIL 18, 2024

And when you’re ready to leverage HubSpot for your marketing, sales, and customer success needs, you work with SmartBug Media.® Discover how our in-depth HubSpot trainings can help you navigate the waters of one of the world’s most robust customer lifecycle platforms. And it’s all fully customized for you. The right fit?

Training 64

Training Hubspot CMS Development Work Management 64

Salesforce Marketing Cloud

APRIL 10, 2024

Unlock trapped data and deliver innovative customer experiences with AI Discover how to unlock your trapped data, deliver personalized customer experiences, and take full advantage of AI with Data Cloud and Salesforce Professional Services. This leads to time and resource savings, as well as reliable and accurate reporting.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Marketing Management 59