WebMarketCentral

FEBRUARY 29, 2008

This is the place to see the latest expert rich media presentations from sources like Jill Konrath, author of Selling to Big Companies ; the Business Intelligence Network; HubSpot; Microsoft; Entellium; and SalesRoundup. Looking for engaging content from leading sales and marketing experts?

Webcast 20

Webcast Video Marketing Hubspot Tagging 20

WebMarketCentral

AUGUST 21, 2007

I recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North. The top goals in website redesign projects were to provide more and better information, increase leads/sales, improve customer service, and build brand loyalty.

Forrester 20

Forrester ROI Webcast Marketing Websites 20

WebMarketCentral

SEPTEMBER 10, 2009

How to Get Blogs to Link to Your Posts by ProBlogger Rockstar blogger Darren Rowse provides an excellent set of tips on getting links from other bloggers, among them: being relevant, presenting an angle, and supplying helpful resources. Content Marketing: How do you write to entertain readers?

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

FEBRUARY 6, 2009

He defines a lead as "anyone with a checkbook" and exaggerates product capabilities in order to close more deals. Salesperson B, on the other hand, carefully qualifies leads and sets proper expectations. This leads to the final similiarity, which is that both sales professionals and SEOs.

SEO 20

SEO Ethics Word of Mouth Sales Qualified Leads 20

WebMarketCentral

JANUARY 28, 2009

Vendors can post their company name, website link, and one product/service name with a description for free, or sign up for the "Plus" membership enabling them to do additional promotion; post assets such as white papers, videos and presentations; invite their customers to contribute reviews; interact with the community; and generate leads.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

AUGUST 14, 2008

by SiteProNews Writer Michael Small supplies some now-slightly-out-of-date but still useful statistics on usage of the leading search engines as well as advice on tools to help improve both SEO and search marketing results. SEO and SEM Shortcuts, Spying and Stats to Dominate Google! Whats the best keyword match type?

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

SEPTEMBER 8, 2008

How to get your Blog Traffic to Convert in 5 Easy Steps by Search Engine People Blogger Jennifer Osborne gives simple yet effective tips for converting blog traffic into leads or sales, such as including an "About Us" section and using the loop strategy when writing blog posts.

RSS 20

RSS Blogger Best Practices Business 20

WebMarketCentral

JUNE 16, 2008

Here are a few highlights from his presentation at the recent Blogging for Business conference. Traditional" media now follows the blogosphere at least as often as it leads it. savvy innovator—is even better live than recorded. Blogging is (officially) no longer new.

Social Media 20

Social Media Media Web 2.0 Blogger 20

WebMarketCentral

SEPTEMBER 26, 2007

This week, I had the opportunity to learn more about how Sharat Sharan , president and CEO of webcasting and rich media platform provider ON24 , has built this company into a leader in online lead generation and communication. These publishers are providing end-to-end lead generation webinars to technology customers.

Webcast 20

Webcast B2B Thought Leadership Lead Ranking Thought Leadership 20

WebMarketCentral

NOVEMBER 30, 2007

Key findings from their presentation: Marketing results are generally getting better—either marketers are getting landing page design down to more of a science, or the strong economy is fueling more buyer interest, or some combination of the two. Make buttons big—you should be able to see them from six feet away from your monitor.

SEM 20

SEM Landing Pages Webcast Marketing Budget Creation 20

WebMarketCentral

NOVEMBER 9, 2009

Trade publications used to serve the role of content aggregator, bring together the best content from experts on both the vendor and user sides as well as leading industry analysts. As the report also notes, advertising still has its place, it just doesn't have the same priority, or share of budget, that it once did. Aggregation.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

DECEMBER 6, 2007

Tactics may include: Trade shows Conferences Company-sponsored events Print advertising Analyst relations Media outreach Blogger outreach Blogging Webcasts Podcasts Banner ads White paper syndication Search engine marketing Newsletter advertising Newsletter promotion Press releases Website redesign SEO Direct mail Telemarketing Outdoor TV Radio Social (..)

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

MARCH 19, 2006

For example, Microsoft is the leading provider of word processing, presentation, and spreadsheet applications -- although it didn't invent any of them. Product-focused niche companies succeed by finding new markets for existing products (the ever-expanding number of uses for baking soda is a classic example).

Marketing Management 20

Marketing Management RSS Rules Acquisitions 20

WebMarketCentral

JUNE 29, 2005

Forbes did a profile article on the company in December 1999; the company also received press coverage from Salon explaining their product and business model in March 2000 and an interesting perspective on the company was presented in this Kaiser newsletter. Other companies in the 21VC family include BigWords, AvantGo, and Backflip.

Advertising Agencies 20

Advertising Agencies Lead Ranking RSS Paid Search Agency 20

WebMarketCentral

SEPTEMBER 24, 2005

Our business is kept open even during off hours of the day with a polite and professional salesperson who gives the visitor a feeling that we care while generating many more qualified leads. A list of present customers can be made available on request. You can view a TV interview with Azhar here: [link].

Work Management 20

Work Management Marketing Management SEM Allocation 20

WebMarketCentral

AUGUST 7, 2006

If you deliver Webinars, hold meetings with remote sales or other personnel, or lead marketing or sales presentations for clients and prospects, you know the value and utility of Web conferencing services. Internet presentations save enormous time and money in travel. Which service is the best?

Service 20

Service Marketing Analytics Tools Pricing Price 20

WebMarketCentral

MAY 26, 2009

After the presentation, Chris posted his content on SlideShare , a leading social media sharing site. I then wrote the above-mentioned blog post summaring the presentation, which was published here and also syndicated on MyVenturePad , part of the Social Media Today network. Promotion wasn't the original intent.

Zoominfo 20

Zoominfo Case Study Case Studies Social Media 20

WebMarketCentral

DECEMBER 15, 2008

Instead we conducted new research projects continually to present the data to readers. We even spent hours with speakers before our Summits, helping them craft every aspect of their presentations; we didn't just assume whatever they came up with would be ok. A lot of what businesspeople want is actually good old fashioned reporting.

Paid Content 20

Paid Content Case Studies Case Study Demographics 20

WebMarketCentral

NOVEMBER 20, 2008

5 Ways to Re-Purpose Content for Blog SEO by TopRank Online Marketing Blog Search guru Lee Odden offers several ideas for re-using content to get the maximum return on your effort and investment, such as turning PowerPoint presentations into blog posts and rewriting press releases in language that's actually interesting.

Blogspot 20

Blogspot Blogger Best Practices Business 20

WebMarketCentral

OCTOBER 24, 2007

PR is NOT a lead generation activity; it's about awareness and credibility building. - Still, despite its flaws, Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage presents a compelling case for, and a useful description of, a unified marketing/sales process model that could benefit many companies.

Lead Ranking 20

Lead Ranking Lead Scoring Paid Search Agency CMO 20

WebMarketCentral

JANUARY 20, 2009

Optimizing Press Releases - It All Starts with the Lead by StraightUpSearch This brief but valuable post offers several simple tricks to help get your news releases not only found but actually read online. How To Pitch To Bloggers by Pick Me! Facebook Connects Your Brand Across the Social Web by PR 2.0

PR 20

PR Best Practices Press Blogger 20

WebMarketCentral

JANUARY 22, 2008

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money.

SEM 20

SEM Paid Content Paid Search Agency Adsense 20

WebMarketCentral

DECEMBER 4, 2008

by B2B Lead Generation Blog In this concise but helpful post, b2b lead gen guru Brian Carroll summarizes the findings of a MarketingSherpa report on the top reasons that attendees bail out of webinars, including such common presentation faux pas as reading directly from the slides and starting the webinar with a sales pitch.

Research 20

Research Paid Search Agency Best Practices Internet Marketing 20