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Why Trend-Hopping Can Lead to Brand Failure on Social

Convince & Convert

In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” We know, you’re probably tired of hearing that word, but let’s face it, virality is never going away. sounds basic, but is often a step skipped by brand and content marketers alike.

Trends 146
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Why Trend-Hopping Can Lead to Brand Failure on Social

Convince & Convert

In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” We know, you’re probably tired of hearing that word, but let’s face it, virality is never going away. sounds basic, but is often a step skipped by brand and content marketers alike.

Trends 78
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11 TED Talks Every Content Marketer Needs to Watch

Marketing Insider Group

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective.

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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . What Is Lead Generation? How Do I Find Keyword Opportunities?

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How B2B Brands Can Drive More Leads This Year

Webbiquity

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. No leads means no clients and therefore, no sales. Email Marketing.

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How to Not Market a Fantasy: Inside the Failed Willy Wonka Experience

CMSWire

Dive into the disastrous Willy Wonka Experience in Glasgow, where marketing dreams clashed with reality, leading to a viral cautionary tale. Continue reading.

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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

It’s not just about getting likes and shares, it’s about turning those social media users into leads or customers. Virality Rate Your virality Rate lets you know how much your content is resonating with your audience. Measuring Virality Rate is pretty straightforward.