Heinz Marketing

JANUARY 18, 2020

Why Business Storytelling is a Necessary Tool for 2020 and Beyond. Everyone knows by now that they should be incorporating storytelling in their business strategies, but how exactly do you do that? 3 Simple Steps to Implementing a Video Lead Scoring Model. Here are some steps to help your videos score more leads.

Lead Ranking 69

Lead Ranking Lead Scoring Storytelling Sales Qualified Leads 69

Vidyard

OCTOBER 27, 2019

Along with videos announcing big news and stories that are of interest to your subscribers, your video library should showcase—in an indirect or fun way—how you fit into their daily challenges. Cvent does this really well their video, Don’t be a Meetings Dinosaur. Build Video Stories Around Emotion 3. Learn From the Pros.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. Google loves it, too: video can increase organic search traffic by as much as 157%.

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Oktopost

MARCH 16, 2023

Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends. Renowned for changing the way B2B videos are being made, David unravels the radically transparent truths behind B2B video marketing.

Video Marketing 125

Video Marketing B2B Marketing & Strategy Transparency 125

Contently

FEBRUARY 8, 2022

This page can be listed in many different ways, like Case Studies , Customer Reviews, or any variation of those, but essentially they are written or video reviews from customers or stories highlighting their successes or excitement about your products. Having those videos on YouTube can also help you rank for certain keywords.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Zoominfo

AUGUST 26, 2019

While there’s not one simple answer, there is one method that stands head and shoulders above the rest: storytelling. Perhaps you’re already well-versed in brand storytelling , or maybe you’re scratching your head and wondering how stories can help you retain customers. You create the same video but slightly alter the storyline.

Storytelling 189

Storytelling Ideal Customer Profiles Zoominfo High Quality Lead 189

Biznology

AUGUST 5, 2020

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars, and live events/webinars.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Build Video Storytelling Around Emotion 3.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Contently

DECEMBER 2, 2019

My gifts are also self-serving— marketing is all about empathy and storytelling, and great stories are proven to make us more empathetic and creative. The Storytelling Animal: How Stories Make Us Human | Jonathan Gottschall. That voice makes everything more relatable—from your presentations to your blog posts to your explainer videos.

Storytelling 163

Storytelling Amazon Paid Search Agency Advertising Agencies 163

Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. So, if you want to stand out and leave a lasting impression, harness the power of brand storytelling for building your Brand Authenticity. What Is Storytelling?

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Media and marketing experts have been anointing video as the trend of the year for over a decade.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Vidyard

AUGUST 16, 2019

Storytelling has become synonymous with selling. They’re more engaging than a string of facts, and our brains are wired to respond to storytelling formats. Imagine, then, the power of making your prospects the hero in your outbound sales videos. Your Call to (Video) Adventure. People respond to stories.

Storytelling 75

Storytelling Video Marketing Lead Ranking Stats 75

Vidyard

MARCH 15, 2022

You can use video for more than just reaching out to prospects. No matter where they are, a quick video can provide the guidance they need to succeed… without you needing to type up a 500-word email. Note: We’re not talking about video calls. We mean “asynchronous” video—a.k.a. FAQ Videos 2.

Video Marketing 90

Video Marketing Enterprise Management Lead Scoring Lead Ranking 90

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 108

B2B Marketing Video Marketing B2B Thought Leadership B2B 108

Vidyard

AUGUST 16, 2019

Storytelling has become synonymous with selling. They’re more engaging than a string of facts, and our brains are wired to respond to storytelling formats. Imagine, then, the power of making your prospects the hero in your outbound sales videos. This story fits the structure of Freytag’s Storytelling Pyramid.

Storytelling 65

Storytelling Video Marketing Lead Ranking Stats 65

BenchmarkONE

APRIL 1, 2020

Comedians are compelling because they are storytellers. And if a good comedian can hold a crowd rapt for an hour or more with nothing but a microphone and some words, you should be able to do the same for your customers — with storytelling. Why You Need Storytelling. You could lead with: Intrigue. Make them curious.

Storytelling 100

Storytelling Business Urgency Marketing Differentiation 100

Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This will have a profound impact.

Marketing AI 98

Marketing AI Storytelling Content Budget Programs 98

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 105

B2B Marketing Search Marketing B2B Google 105

Marketing Insider Group

MARCH 21, 2023

The Tribes We Lead By Seth Godin Video Source: TED In this content marketing TED talk, Seth Godin, American entrepreneur and computer scientist, suggests that the internet has reintroduced the concept of “tribes” into today’s society. What Are You Willing to Give Up to Change the Way We Work?

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Use the power of storytelling to convert consumers into customers.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Hubspot

MARCH 11, 2024

For the last six years, I’ve been an avid user and champion of using async video in my day-to-day as a seller — well before joining Loom to lead its Sales and Customer Success teams. I’ve seen the benefit of async video messages to close deals and build prospect relationships as both a quota-carrying seller and a sales team leader.

Video Marketing 76

Video Marketing Outreach Multi-Channel Work Management 76

Vidyard

MARCH 15, 2022

You can use video for more than just reaching out to prospects. No matter where they are, a quick video can provide the guidance they need to succeed… without you needing to type up a 500-word email. Note: We’re not talking about video calls. We mean “asynchronous” video—a.k.a. FAQ Videos 2.

Video Marketing 65

Video Marketing Lead Scoring Lead Ranking FAQ 65

Vidyard

MARCH 15, 2022

You can use video for more than just reaching out to prospects. No matter where they are, a quick video can provide the guidance they need to succeed… without you needing to type up a 500-word email. Note: We’re not talking about video calls. We mean “asynchronous” video—a.k.a. FAQ Videos 2.

Video Marketing 65

Video Marketing Lead Scoring Lead Ranking FAQ 65

DiscoverOrg

MARCH 15, 2017

We all should know by now the power of storytelling in business. In reading everything I can find about business storytelling – my two favorites being “Tell To Win” by Peter Guber and “Measures of Story” by K. Watch the Video. Story empowers internal teams to coordinate effort leading up to engagement with target accounts.

Account Based Marketing 204

Account Based Marketing Video Marketing Storytelling Paid Search Agency 204

Marketing Insider Group

DECEMBER 29, 2020

If you can successfully execute the following b2b marketing strategies , you’ll outshine your competitors, build lasting connections with customers, and win more leads and sales in 2021. Building marketing and advertising campaigns that target individuals rather than the masses can hugely impact your leads, conversions, and sales.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. KITCHENER, Ontario – December 10, 2020 – Vidyard , the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. Beef Loving Texans.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Marketing Insider Group

JULY 1, 2020

According to the B2B Benchmark Report from CMI , 72% of businesses that increase their engagement through various marketing strategies also saw similar growth in sales leads. However, the customer knows that these are just leading questions that the salesman is using to hopefully boost his commission once they decide to buy.

Lead Ranking 326

Lead Ranking Lead Scoring Planning Leads 326

Stevens & Tate

MAY 27, 2022

You may want to give YouTube another look as it turns out YouTube videos are an excellent way to reach older audiences. The following are just a few of the reasons why you should incorporate YouTube videos into your senior living content marketing strategy : 1. When you create YouTube videos, you can post them to Facebook, after all.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Storytelling in marketing involves crafting narratives that resonate with the audience. Human-centered content in marketing is an extension of storytelling.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Salesforce Marketing Cloud

JANUARY 4, 2024

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. A marketer’s job is to find and understand high quality leads, then help convert them to sales. A marketer’s job is to find and understand high quality leads, then help convert them to sales.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Contently

FEBRUARY 9, 2021

Over at my LinkedIn newsletter , it’s the art and science of storytelling. Your audience may really care about videos of huskies in the snow. That makes sense—videos of huskies in the snow are awesome. If you want to dig in further, check out our free content strategy course on lead generation. And who knows?

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions. Image Source: Inc.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

Viral Marketing 127

Viral Marketing Social Media Video Marketing Media 127

Trade Press Services Newsletter

APRIL 4, 2024

Be sure to ask whether the podcast will be recorded on video so you can plan your appearance accordingly. To captivate and engage the audience, focus on storytelling. Podcasting provides individuals and businesses with a non-intrusive way to showcase their expertise, products, and services to a receptive audience. Tell a story.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Bannerflow

FEBRUARY 3, 2023

If a picture is worth a thousand words, then a video is the key to next-level website traffic. Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions.

Advertisements 52

Advertisements Advertising Video Marketing Work Management 52