ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. Get 10 tips for creating more engaging videos.

Social Media 104

Social Media Video Marketing Media Tips 104

Marketing Insider Group

JANUARY 24, 2023

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. Enabling Employees to be Brand Storytellers People trust people.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Oktopost

AUGUST 26, 2019

Way back in 1980, The Buggles famously sang that “Video Killed the Radio Star.” It took time for technology and bandwidth infrastructure to iron out the buffering and quality issues that made streaming video somewhat underwhelming in the early days of the internet. Video is swiftly becoming the media of choice for online consumers.

B2B Marketing 111

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 111

Marketing Insider Group

DECEMBER 17, 2019

B2B marketers can follow the lead of B2C marketers to inject a little fun and innovation into their marketing strategy and put the spark back into their marketing. Try piggybacking on one of the latest pop culture or internet trends to get more attention to your campaign – you might even go viral! Quick Takeaways. In just one day.

Tactics 270

Tactics B2B Marketing Work Management Planning 270

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Hubspot

JANUARY 5, 2021

Let’s face it, we love videos. Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. Recent data shows that video content is one of the most influential forms of marketing out there. More recently, short-form videos have taken over social media platforms.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Hubspot

APRIL 17, 2019

More views means more leads and customers, right? While this convention can be true, it’ll only pan out if you optimize your videos for humans before you optimize them for algorithms. Video Marketing Tips. Make your videos "sticky". Add appropriate soundtracks to your videos. Make your videos “sticky”.

Video Marketing 78

Video Marketing Tips Viral Marketing Lead Ranking 78

Sprout Social

JULY 12, 2019

The situation is clear: you must create engaging video content on social media. It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. Shinola: A 360 Tour of the Shinola Detroit Factory with Luke Wilson.

Social Media 103

Social Media Video Marketing Media Viral Marketing 103

Content Standard

AUGUST 31, 2018

The app began as a simple photo editing and upload service, but over time, Instagram has added additional functionality such as Stories, live video, and direct messaging. Brands have long realized the visual storytelling power that Instagram offers—the social media juggernaut lets them connect with customers directly.

Video Marketing 84

Video Marketing Marketing & Strategy Curation Storytelling 84

Sprout Social

AUGUST 3, 2023

And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. As a result, social media has become just as important for building brand awareness as fostering community, and it requires authentic storytelling and curating a unique voice to stand out.

Social Media 89

Social Media Media Content Storytelling 89

Lead Forensics

JANUARY 26, 2024

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. You constantly need to look at things like key performance indicators (KPIs), viral coefficients, multivariate testing, CACs, LTVs, and whatever else is key in your field.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Sage Marketing

DECEMBER 5, 2023

With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. This post by Ben Zlotnick does a great job of showcasing reality versus LinkedIn’s exaggeration: This post went viral since everyone who read it felt the kernel of truth it portrayed.

Startups 52

Startups Linkedin Ideal Customer Profiles Viral Marketing 52

Martech

FEBRUARY 22, 2023

TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. Creating video content isn’t a novel concept.

B2B Marketing 119

B2B Marketing B2B Enterprise Management Paid Search Agency 119

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Video still persists to be the king of content, which makes YouTube a critical channel for social media marketing.

Social Media 135

Social Media Social Marketing Media Planning 135

Sage Marketing

JANUARY 20, 2022

With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. This post by Ben Zlotnick does a great job of showcasing reality versus LinkedIn’s exaggeration: This post went viral since everyone who read it felt the kernel of truth it portrayed.

Startups 98

Startups Linkedin Ideal Customer Profiles Viral Marketing 98

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Content Standard

JANUARY 7, 2017

Everyone’s talking about live video, and many brands are trying to get in on the action. From major media organizations like NPR to independent beauty product sellers, streaming video’s potential for reaching an engaged, real-time audience has made it a new frontier for warfare among the various social media platforms.

Video Marketing 83

Video Marketing Storytelling Social Networks Paid Search Agency 83

Marketing Insider Group

MARCH 16, 2023

Here are some Ravenclaw brands we love: Moz Moz is a comprehensive SEO software publisher that helps leading brands to optimize their content — so they know a thing or two about how to do it. For our clients, we aim to do the same with full-scale content services that help them generate leads and build search visibility that lasts.

Marketing Agencies 2 231

Marketing Agencies 2 Lead Ranking Content Work Management 231

Sprout Social

FEBRUARY 15, 2023

Some brands are leading the charge by creating initiatives and campaigns centered around content creation, storytelling and featuring Black talent. Like Netflix’s Strong Black Lead , Scene In Black focuses on highlighting the Black talent, creatives and fans from all HBO titles. On TikTok, the hashtag now has over 97.2

Brand Identity 94

Brand Identity Branding Budget Programs Communities 94

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Types of ephemeral content on social media Let’s briefly look at the different kinds of ephemeral content available on social media platforms: Instagram stories Instagram Stories are photos or videos that have a lifespan of 24 hours.

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Planning Work Management 113

Vidyard

DECEMBER 9, 2015

Video is more compelling than text-based content. But let’s face it, building a strong video marketing strategy and integrating it with the rest of your marketing activities is no easy feat. Or is it a lead generation campaign? Dive Deeper: How Real Marketers Plan Video Projects (Video). Align videos to the funnel.

Top of Funnel 50

Top of Funnel Video Marketing Practices Planning 50

SocialPilot

JANUARY 21, 2024

For instance, check out how a hotel leveraged influencer marketing effectively over a year and a half, leading to a steady 4% monthly growth in traffic to their website, which even peaked at 8% in 2019. The Power of Videos Step aside, static images; make way for dynamic videos!

Social Media 90

Social Media Social Marketing Marketing & Strategy Marketing Strategy 90

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. The need for multifaceted professionals is also essential in a world where virality and a 24/7 news cycle are part of everyday life.

Public Relations 104

Public Relations Stats Work Management PR 104

Hubspot

SEPTEMBER 12, 2019

While these ads are almost always high-quality and require a big budget, they still use basic marketing tactics, such as storytelling and playing on human emotions, to successfully boost brand awareness. I've also included a few takeaways that video marketers can learn from each. 4 Outstanding Commercial Nominees of 2019.

Video Marketing 75

Video Marketing Paid Search Agency Marketing & Strategy Amazon 75

Marketing Insider Group

SEPTEMBER 1, 2020

It’s essential for compelling brand storytelling. Although the Collins video is probably the Williams twins ’ most viral piece of content, surprise is the one essential ingredient that runs through every video they produce. There’s yet another brand storytelling lesson you can draw from Collins’ perennial hit.

Storytelling 331

Storytelling Brand Identity Branding Marketing Agencies 2 331

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Launched in August 2021, the campaign features six videos about the awkwardness and absurdity teammates put up with if they return to the office. But not just any video. So, what’s the alternative?

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Convince & Convert

DECEMBER 11, 2015

Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 and The Viral Fever in India. Each were briefed to create a unique video celebrating their take on #Goodweird and were offered production assistance from the company’s agency, Portal A. million views in less than 48 hours.

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

SnapApp

JANUARY 15, 2015

Using SnapApp, the team was able to design a user-generated video contest targeted towards engineers, marketers, and hobbyists designing electronic products. The contest gathered over 218,000 votes, largely thanks to “going viral” within the community – 165,337 visitors were referred through social channels.

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

SocialPilot

FEBRUARY 11, 2024

Need some fresh, viral ideas that’ll light up our feed. Storytelling + product reviews = engaging content. Videos, pics, or blogs: What’s the secret sauce for [niche market] content that converts? How do influencers’ content styles (like storytelling vs. tutorials) impact our brand’s vibe and audience engagement?

Sales Management 87

Sales Management ROI Planning Work Management 87

ClearVoice

SEPTEMBER 1, 2023

This could be compelling storytelling, relatable situations, humor, fear, joy, or nostalgia. Emotionally charged content can lead individuals to make purchasing decisions or take specific actions. Emotional contagion can contribute to the virality and shareability of content, amplifying its impact.

Tips 52

Tips Planning Trigger Marketing Peer-to-peer 52

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

Social Media 162

Social Media Media Viral Marketing Skype 162

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

LeadSquared

DECEMBER 26, 2016

A picture goes viral in seconds, while even the most well-written article might need time to attract readers. Infographics marketing , too, falls under this content bucket and we see their engagement rates anywhere between videos and text content, and sometimes even more than video! Rule 1: Use infographics as hooks.

Lead Generation 52

Lead Generation Email Marketing Generation Lead Scoring 52

ClearVoice

JANUARY 26, 2024

As a bonus, leads generated using content versus paid are 6x more likely to convert than other marketing methods, including paid (more on this later). Increased Social Sharing and Virality Gone are the days of the CEO bellowing, “How do we go viral?” In B2C, this might be a funny video that gets stitched over and over.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Make It Your Own: Identify your audience's most pressing difficulties and get your employees or experts to answer them in a video, podcast, or a blog article. The content could be in the form of photos or videos. Create a Domino Effect a.k.a.

Social Media 118

Social Media Campaigns Media Top of Funnel 118