ClearVoice

SEPTEMBER 22, 2023

Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. 4 Leading Legal Content Ideas for 2024 Consider incorporating these legal content ideas into your 2024 content strategy to step up your marketing game. This is a trend legal companies shouldn’t miss.

Rules 91

Rules Storytelling Content Distribution 91

KoMarketing Associates

APRIL 7, 2021

It’s often referred to as if it was the same as lead generation. Demand generation includes lead capture, lead nurturing and pipeline acceleration.”. If we botch the customer experience in demand gen, all the other good things that are supposed to happen after it (lead nurturing, sales, etc) may not happen.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Contently

FEBRUARY 9, 2021

Over at my LinkedIn newsletter , it’s the art and science of storytelling. Your audience may really care about videos of huskies in the snow. That makes sense—videos of huskies in the snow are awesome. If you want to dig in further, check out our free content strategy course on lead generation. And who knows?

Newsletter 218

Newsletter Lead Scoring Lead Ranking Ad Building 218

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

Viral Marketing 125

Viral Marketing Social Media Video Marketing Media 125

Vidyard

MARCH 4, 2020

That’s why your business needs demo videos. What is a Demo Video? Benefits of Demo Videos 3. Types of Demo Videos 3.1 3 Main Types of Demo Videos 3.2 Common Demo Video Styles 4. Demo Video Channels 5. Demo Video Strategy 6. Tips for Recording Demo Videos 7. What is a Demo Video?

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. From teens on TikTok to brands creating multi-million dollar Super Bowl ads, video is truly everywhere. Benefits of Video Marketing 2. Video Marketing Strategy 3. Video Marketing Storytelling 4.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Contently

APRIL 20, 2021

“We really are the only leading bank in the country that has these policies,” she said. ” On occasion, there will be a mention of their 1% for the Planet account , or an embed of the fantastic video below, which quizzes consumers on what they think banks do with their money. Driving results that matter.

Storytelling 97

Storytelling Paid Social Agency Content Differentiation 97

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. What is Video Marketing?

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. Social videos, demo videos, promo videos—the list goes on. But our annual holiday video is always one of our very favorite productions of the year. Our Award-Winning Video. Planning: Focus on the Four E’s of Video.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. Advertising is purely promotional, with your brand voice leading the way. Image: DemandMetric.

Advertising Agencies 332

Advertising Agencies Advertisements Advertising Paid Search Agency 332

Vidyard

DECEMBER 10, 2019

Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. Notice how they apply video to every stage of the buyer’s journey to create awareness, generate leads, and educate customers. Put Your Videos to Work.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Adhesive video players are a good example of this. The upshot?

Storytelling 66

Storytelling Mobile Advertising Advertising Agencies Startups 66

Hubspot

JANUARY 5, 2021

Let’s face it, we love videos. Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. Recent data shows that video content is one of the most influential forms of marketing out there. More recently, short-form videos have taken over social media platforms.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. My main responsibility is leading the studio business. Photos via Gear Patrol Studios ).

Storytelling 56

Storytelling Process Brand Identity Branding 56

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Start planning how to create video for your company now. The word these days is content.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Marketing Insider Group

NOVEMBER 18, 2020

This site utilizes editorial best practices to engage readers and sets itself apart through authentic, journalistic storytelling , by taking an industry insider’s perspective, profiling innovative people, sharing thought leadership insights, and reporting on trends sparked by the enterprise cloud revolution and digital transformation.

Forecasting 329

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 329

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Distribution is now the key for effective storytelling. We certainly don’t. What does your team look like?

Storytelling 61

Storytelling Paid Content Advertising Agencies Mobile Advertising 61

Marketing Insider Group

JANUARY 16, 2023

As digital platforms continue to grow and content distribution becomes effortless, it’s not going to be easy to stand out in the crowd. Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. Lead generation. Video Source: The Drum.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Content Standard

AUGUST 31, 2018

The app began as a simple photo editing and upload service, but over time, Instagram has added additional functionality such as Stories, live video, and direct messaging. Brands have long realized the visual storytelling power that Instagram offers—the social media juggernaut lets them connect with customers directly.

Video Marketing 84

Video Marketing Marketing & Strategy Curation Storytelling 84

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Hubspot

DECEMBER 23, 2019

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. To get attention, video is better but it'll have to work without audio. Storytelling Visually, Not Verbally.

Paid Content 101

Paid Content Facebook Video Marketing Paid Search Agency 101

Anyword

JUNE 18, 2019

Distribution is Informed by Content. Today, almost every branded content campaign is distributed on content distribution platforms in addition to the publisher’s website. The Guardian US creates a bespoke distribution plan for every piece of content , built around the intended audience and KPIs of the campaign.

Advertising Agencies 45

Advertising Agencies Storytelling Brand Identity Branding 45

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. Social videos, demo videos, promo videos—the list goes on. But our annual holiday video is always one of our very favorite productions of the year. Planning: Focus on the Four E’s of Video Video has a lot going for it.

Advertising Agencies 65

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 65

Content Standard

OCTOBER 7, 2016

Starbucks has launched a new digital storytelling series with an eye on positive human experiences—a move it insists is about bridging a journalistic gap, not marketing or PR. The content is distributed via Starbucks’ own website and mobile app, as well as other online media including Mic and Upworthy, Business Insider reported.

Storytelling 77

Storytelling Advertorials PR Marketing & Strategy 77

Vidyard

MARCH 4, 2020

That’s why your business needs demo videos. What is a Demo Video? Benefits of Demo Videos 3. Types of Demo Videos 3.1 3 Main Types of Demo Videos 3.2 Common Demo Video Styles 4. Demo Video Channels 5. Demo Video Strategy 6. Tips for Recording Demo Videos 7. Contents 1.

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

Content Standard

OCTOBER 13, 2017

You know the power of storytelling. You’ve read the studies about how brand storytelling more than any other form of communication can inspire people to act. But how do you execute storytelling as part of your marketing strategy? This is the brand storytelling model that we now employ at Skyword. Where does it fit?

Storytelling 61

Storytelling Marketing Strategy Marketing & Strategy Brand Identity 61

Vidyard

SEPTEMBER 27, 2022

We’ll wrap up by explaining the foundational role video plays in sales enablement strategies and why I wouldn’t build a sales team without it. Your New Favorite Sales Enablement Tool Record and send video messages to help enable your sales team. Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Vidyard

OCTOBER 10, 2017

“To the victor go the spoils,” is a truism in politics, love, war, and video marketing. You see, while video will soon account for 82 percent of all internet traffic, its gains are unevenly distributed. Just look at Luis Fonsi’s Despacito , the top YouTube video at the time of writing. It has over 3.8

Video Marketing 102

Video Marketing De-duplication Budget Programs Advertising Agencies 102

Anyword

JANUARY 15, 2020

From declining display revenue to the mass adoption of ad blockers, today’s storytellers face a range of unfamiliar obstacles. Leaning on two of their most valuable assets — storytelling expertise and hard-earned audience trust — many publishers have turned to branded content campaigns as a viable way to support their bottom lines.

Advertising Agencies 98

Advertising Agencies Brand Identity Branding Content 98

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? If we do that, we’ll build trust, nurture leads, and have a strong pipeline when the economic landscape shifts. I even made a video about it!

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Binary Demand

MARCH 11, 2024

E.g. Watch Slack’s video transforming the ‘office collaboration’ idea, demonstrating how their platform boosts teamwork in a fun way. Beyond brand building and B2B lead generation , they are now strategic partners driving organizational growth. Today, relying solely on creative storytelling is no longer sufficient.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. It’s consistently generated 3,000 pageviews per month for the past 8 years and driven thousands of newsletter subscribers and leads. The logical move?

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218

Binary Demand

MARCH 11, 2024

E.g. Watch Slack’s video transforming the ‘office collaboration’ idea, demonstrating how their platform boosts teamwork in a fun way. Beyond brand building and B2B lead generation , they are now strategic partners driving organizational growth. Today, relying solely on creative storytelling is no longer sufficient.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Launched in August 2021, the campaign features six videos about the awkwardness and absurdity teammates put up with if they return to the office. But not just any video. So, what’s the alternative?

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Hubspot

AUGUST 14, 2017

When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed -- because between video explainers on Facebook, Game of Thrones , and Netflix, that average is closer to my daily minimum time spent watching videos. I'm talking about the "pivot to video.". August 7, 2017.

Video Marketing 78

Video Marketing Top of Funnel Lead Scoring Lead Ranking 78

DealSignal

DECEMBER 28, 2021

These disciplines can include brand storytelling, differentiated messaging and positioning, account-based marketing, content marketing, digital marketing, lead-to-revenue processes, and the tracking of key metrics for ongoing optimization. You should also distribute this content on multiple channels, like email and social media.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Contently

OCTOBER 11, 2019

The audience can find an abundance of videos from day-in-the-life vignettes to lectures from current nurses. Frequently cited as one of the best hospitals in the world, the Mayo Clinic has also been recognized as the leading player in healthcare content marketing. Mayo Clinic | Sharing. AbbVie | Scientist Rock! Ranked No.

Creativity 167

Creativity Examples Content Marketing Planning 167