Content Standard

MAY 8, 2018

Between the growing complexity of brand storytelling and the role websites play in driving these content experiences, UX design has never been more important in making sure your content can do its job. Brands are moving away from content that functions as static, one-off pieces.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

Industrial Marketing Today

APRIL 23, 2012

However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience. video from Fluke Corp.,

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. From content creation, social content mapping, result-driven storytelling to content analysis, they cover it all. And their in-house services include content marketing, videos, copywriting, social media, and more.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Content Marketing Institute

SEPTEMBER 6, 2018

Four weeks after its initial print run, the book was generating $42 in revenue for every dollar it spent; and the immediate increase in demand spurred two additional print runs and a corresponding microsite. Winner: Best Motivational Video or Video Series. Beyond Silence. Finalist: Project of the Year). . Play Magazine.

Advertising Agencies 76

Advertising Agencies Examples Paid Search Agency Lead Ranking 76

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. Download the full Case Study , and watch the video below: 2.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. Download the full Case Study , and watch the video below: 2.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Convince & Convert

APRIL 4, 2016

What has this got to do with video content marketing? All the leads inside it are those particles, bouncing around. How do you make those leads speed up and move down the funnel faster? How Video Content Energizes Your Funnel. How Video Content Energizes Your Funnel. Educational and How-To Videos.

Top of Funnel 111

Top of Funnel Marketing Funnels Video Marketing Planning 111

BDB

FEBRUARY 1, 2023

Just as 3D technologies have redefined the cinematic experience and set a new standard for storytelling, they are fast becoming the new standard in the B2B world. The campaign has exceeded its targets, receiving over half a million impressions and counting (+88% impressions above target), as well as 125% of the target number of leads.

B2B Marketing 26

B2B Marketing Video Marketing B2B Lead Ranking 26

PureB2B

MARCH 27, 2019

Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Storytelling in your ABM focused content can take on many forms. Personalize your Website or Create Microsites. Easy navigation is said to encourage leads.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

Outgrow

JULY 12, 2022

Nick has spent most of his career in the technology industry, and he is extremely enthusiastic about storytelling, buyer, and sales enablement. . You can actually embed PowerPoints on a website, through microsites. We do animated headers for our microsites. We use them on our website to generate leads.

Work Management 52

Work Management Marketing Management Product Planning 52

PureB2B

MARCH 27, 2019

Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Storytelling in your ABM focused content can take on many forms. Personalize your Website or Create Microsites. Easy navigation is said to encourage leads.

Account Based Marketing 56

Account Based Marketing ABM Creativity Personalization 56

NuSpark Consulting

MARCH 10, 2012

Are you generating leads from your website? If you have a soft-sell “contact us” page, then driving immediate leads is harder. Landing pages and microsites are designed to generate leads. Here are a couple of ads: EMC is giving away something on ECM (Enterprise Content Management) for lead generation.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

ClearVoice

SEPTEMBER 22, 2020

Some companies like Walgreens and CVS set-up “microsites” within their websites to provide the latest information about their COVID-19 testing options. These medical professionals have used social media and video to share perspectives. Simply put, that’s the system that feeds leads into your pipeline.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Outgrow

MAY 21, 2020

Did you know that Content Marketing costs 62% less, yet generates over three times as many leads as outbound marketing? Furthermore, it deals with infographics, website copy, video, and animations. It told to ban body odour through comical storytelling. The original video content became the best performing video for the brand.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

SnapApp

OCTOBER 8, 2015

Interactive content compliments (and often leads to) long-form static pieces like white papers and ebooks. With a focus on education and quality, rather than page views, their team manages nine specialized blogs , two microsites and sponsored content on the Week and Forbes magazine. General Electric. They keep it personal. Conclusion.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Buffer

APRIL 22, 2021

I currently lead the creative communications and social media for Sustainable Energy for All (SEforALL). Alarming #energy fact of the day: The ENTIRE country of Senegal uses less electricity than Californians use playing video games?? There are so many great nonprofits working hard to make the world a better place.

Social Media 97

Social Media Media Generation Work Management 97

Hubspot

MARCH 18, 2018

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. But when leveraged and communicated in a storytelling manner, they can make for remarkable content.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. But when leveraged and communicated in a storytelling manner, they can make for remarkable content.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Hubspot

FEBRUARY 15, 2017

The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing. "The

Paid Search Agency 72

Paid Search Agency Paid Content Advertising Agencies Budget Programs 72

Convince & Convert

OCTOBER 22, 2013

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., The best big content projects go way beyond the form and achieve something that is really hard, which is storytelling. For Salesforce, we helped get the Social Success content microsite up and running in a few months, from a standing start.

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. More leads. Content marketing garners 3 times as many leads as paid search for every dollar spent.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

B2B Marketing Zone Posts

MAY 3, 2010

HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. I wrote an eight part series on building an effective lead generation program a while back. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Webbiquity

APRIL 23, 2013

How can every vendor be the ‘leading provider’ anyway?” Jon Miller outlines five key inbound marketing metrics to measure and continually improve content marketing success, such as lead generation by content and channel: “Beyond core organic traffic and leads, track lead generation by content asset and source.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

ClearVoice

JULY 12, 2022

This includes—but isn’t limited to—blogs, videos, social media posts, etc. On the other hand, B2C marketers find more value in developing newsletters, videos, infographics, and blog posts. This leads to more mentions of the brands—but all mentions come in organic, natural ways rather than through traditional advertising.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Content Marketing Institute

OCTOBER 24, 2017

We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. However, to be successful, you need to understand the right ways to leverage video’s tremendous power. Video’s value proposition. Click To Tweet.

Top of Funnel 105

Top of Funnel Video Marketing Enterprise Management Tips 105

SnapApp

FEBRUARY 5, 2016

We all know, or have at least been told, that good content is powered by good storytelling. However, content marketer, Ann Handley, puts it a slightly different way : “Good content is not about storytelling; it’s about telling a truly connective story well.” Video testimonials.

Case Studies 54

Case Studies Microsite Case Study Top of Funnel 54

SnapApp

FEBRUARY 4, 2016

We all know, or have at least been told, that good content is powered by good storytelling. However, content marketer, Ann Handley, puts it a slightly different way : “Good content is not about storytelling; it’s about telling a truly connective story well.”. Video testimonials . Combination video & case study.

Case Studies 48

Case Studies Microsite Case Study Top of Funnel 48

Hubspot

JANUARY 5, 2016

Starbucks was an early adopter of social media and today continues to use industry-leading photos to attract customers. To close out the year, Spotify presented each user with a "Year in Music" microsite telling the story of their 2015 music habits. Visual storytelling has always been a key ingredient in the marketing success of TOMS.

Impressions 28

Impressions B2B Marketing Campaigns Microsite 28

Convince & Convert

MARCH 4, 2012

About the new Cover photos, and in particular Facebook’s ban against promotional messaging in them, Facebook design lead Sam Lessin said: “The key with cover photos is storytelling and expression. This has serious implications for rich media apps and video-oriented Facebook content. Death of the Landing Tab.

Small Business Marketing 167

Small Business Marketing Facebook Business Enterprise Management 167