Predictive Lead Scoring at Marketing Nation Roadshow 2014
Lattice
OCTOBER 24, 2018
Did you miss out on seeing Predictive Lead Scoring in action at this year’s Marketo Marketing Nation Summit? Fear not, …
marketing-lead Lattice
Lead Related Topics 
Lead Nurturing Failure or Marketing and Sales Alignment Failure?
Lattice
OCTOBER 24, 2018
A common failure among marketing and sales teams is the lack of communication. The lack of communication ultimately trickles down …
Lead Nurturing 
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Lead Management: 5 Must-See Resources
Lattice
OCTOBER 24, 2018
The Problems With Lead Management The lead management discipline encompasses the entire marketing process, from generating a new lead to …
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Why Shared Data is Leading to Better Marketing and Sales Experiences
Lattice
MAY 10, 2016
We’re seeing extreme growth right now in marketing and sales organizations that collect an ever-growing amount of data about their prospects and customers. Getting alignment between sales and marketing is crucial for any company that wants to grow beyond its start-up stage.
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How Marketers Are Using Account Level Buying Signals to Find the Best Leads
Lattice
OCTOBER 24, 2018
Some marketers have been fumbling with developing models of their ideal buyer personas to determine what influences their buying decision.
Buy 145
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Get a Good Lead: Why Some Marketers Are Striking Out
Lattice
OCTOBER 24, 2018
Pitchers and catchers reported to spring training this month so I am going to use a baseball metaphor …
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What Happens After You Score Your Leads
Lattice
OCTOBER 24, 2018
Many companies begin their predictive marketing journey by starting with predictive lead scoring, as a … You Scored, Now What?
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182 Should You Ignore Marketing Automation in your Predictive Lead Scoring Model?
Lattice
OCTOBER 24, 2018
You’ve dedicated so much time and effort into capitalizing on your marketing automation tool. The emails. The landing pages.
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Blurred Leads: The #MKTGnerd Version
Lattice
OCTOBER 24, 2018
“But you’re a marketer, nerdy, it’s in your nature.” Blurred Leads Over the …
Leads 160
160 
Why Sales Should Stop Ignoring Lead Scores
Lattice
OCTOBER 24, 2018
Much to the chagrin of marketers far and wide, many B2B sales reps have been conditioned to ignore lead scores …
Lead Scoring 145
145 
3 Interesting Ways to Use your Predictive Lead Score
Lattice
OCTOBER 24, 2018
Improving Your Go-To-Market Strategy with Predictive Lead Scoring We firmly believe that the value of predictive lead scoring …
Lead Scoring 113
113 
5 Lead Management Myths: What’s Getting in the Way of Your Growth
Lattice
OCTOBER 24, 2018
While lead management isn’t the most glamorous marketing process, it is one of the most critical. Just like air traffic …
Lead Management 113
113 
5 Steps to Sales and Marketing Alignment for ABM Success
Lattice
DECEMBER 11, 2019
Whether “sales isn’t converting enough leads” or marketing is “sending sales junk leads,” chances are that the reality of your sales and marketing misalignment falls somewhere in the middle. Read this story to learn the 5 key steps to sales and marketing alignment.
Predictive Marketing 101: How to Operationalize your Predictive Scores
Lattice
JANUARY 6, 2016
7 Predictive Marketing Ideas. Now that you have a predictive score for your leads you probably have plans to adjust the way your sales team follows up with leads. But have you thought about how you might use the score in your marketing programs as well? Events geared only toward the highest scored leads.
Lead Scoring 100
100 Customer Marketing Ideas: Cate Vanasse of Egencia
Lattice
SEPTEMBER 26, 2016
We’re deep into our series of Q&As with leading practitioners in the customer marketing space. If you’ve missed our interviews.
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How To Speed Up Opportunities Through the Funnel With Machine Learning
Lattice
OCTOBER 24, 2018
As B2B marketers push the limits of their marketing automation and CRM systems, they are struggling to improve lead conversion …
Top of Funnel 127
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Making the Case for Predictive Marketing and Sales
Lattice
SEPTEMBER 21, 2016
Director of Product Marketing Sean Zinsmeister, and Lattice Engines VP of Product Marketing Nipul Chokshi highlighted the top use cases where predictive analytics are making a powerful impact on revenue funnels. This also enables sales to prioritize their leads based on the predictive score and attributes of a lead or account.
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The SLAs You Need for Predictive to Work
Lattice
JANUARY 11, 2016
Service Level Agreements (SLAs) between marketing and sales are clear definitions create accountability for the behavior expected from each team at every stage of the demand funnel. Clarity on how leads will be handled by marketing and sales at each step of the funnel. Predictive Lead Scoring Example. Getting Started.
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How We Align Linkedin Advertising With Sales Outreach In Our ABM Strategy
Lattice
NOVEMBER 5, 2019
You’ll see exactly how LinkedIn has become an essential channel for generating new leads. If you are a digital marketer trying to understand how to get better results from your ABM program, these insights may help. In this post, you’re going to get an inside look at how our LinkedIn ad program works in conjunction with sales outreach.
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Enriching Your Account Universe: Turn Data into Revenue
Lattice
MARCH 16, 2016
While B2C marketers have been doing this forever, it has taken longer to catch on in the B2B world. But smart teams understand that better segmentation is the key to B2B sales and marketing success. Because of that, I’m really excited to announce the launch of our next-generation Lead Enrichment capabilities.
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All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help
Lattice
NOVEMBER 13, 2015
How Predictive Marketing Can Help You Acquire New Customers. But marketing and sales may not be aligned on the same path to get to that end. Predictive marketing can help you identify high potential targets within your existing marketing database. Score and Qualify Inbound Leads in Real-Time.
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The Next Generation Platform for Account-Based Everything is Here!
Lattice
MAY 24, 2016
The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. Figure 1: Create models for different target markets. in minutes.
Using Predictive Analytics in 2016 to Drive Full-Funnel Demand
Lattice
NOVEMBER 18, 2015
I know for me I’m really starting to think about what I can do differently as a marketer. How Predictive Marketing Works. Modern marketers already have a wealth of knowledge about their customers and prospects in their CRM and marketing automation systems. Top Marketing Challenges in 2016. Grow Existing Customers.
Top of Funnel 100
100 Account-based Marketing: It’s Time to Flip
Lattice
OCTOBER 12, 2015
“Ever stop and wonder if everything you know about B2B marketing is wrong?” Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. ABM is the hot topic among B2B marketers right now. As B2B marketers, we are all very familiar with the traditional funnel.
Chasing Unicorns at MarTech 2016
Lattice
MARCH 23, 2016
One of the most interesting was from Isaac Wyatt, the director of marketing operations at New Relic, who spoke about the people, processes and technology that drive the marketing capabilities platform at unicorn companies. This concept makes sense, because marketers love doing things at scale!
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100 Smiling’s our Favorite – Happy Holidays from Lattice
Lattice
DECEMBER 18, 2015
Here’s what happens when you deploy predictive marketing from Lattice. Sales doesn’t believe that marketing is sending over quality leads, and marketing thinks sales is ignoring their leads. They get really excited and start to love marketing. As told by Buddy the Elf: You realize you have a problem.
Top of Funnel 100
100 Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel
Lattice
DECEMBER 14, 2015
How do you know two B2B marketers are talking about account-based marketing? All jokes aside, get ready for account-based marketing to explode. More and more marketers are considering abandoning lead-based marketing tactics to focus on account-based marketing. Their lips are moving. –
Sales Management 100
100 Flipping the Funnel with Account-Based Marketing
Lattice
FEBRUARY 18, 2016
Like it or not, 2016 is going to be the year of account-based marketing. So what better way to start the year than attending a conference completely dedicated to this cause and learning all about this new thing called account-based marketing? Here’s what I mean: STOP caring about the vanity B2B metrics like: Leads.
How to Get Real ROI from Predictive Marketing and Sales
Lattice
DECEMBER 15, 2015
Predictive marketing and selling can provide an enormous upside for enterprises. The magnitude of the impact grows with the size of company’s customer and prospect base and product portfolio as predictive solutions help marketing and sales reps navigate the complexity and dynamically identify and capture growth opportunities.
Now Available On the AppExchange!
Lattice
MAY 3, 2016
Regardless of whether you call it “Account-Based Marketing” or “Account-Based Sales Development” or “Account-Based Everything” this much is true: sales and marketing need to be tightly aligned around what accounts to target, what to say to the buyers within those accounts and the best way to engage those buyers.
In the Land of AI, Context is King
Lattice
OCTOBER 4, 2016
As a pioneer in AI solutions for B2B marketing and sales, Lattice has always believed that its not only important to get the predictions right, but to provide the right context around those predictions so that sales and marketing can take action. I’m sure by now, you’ve heard of Salesforce’s latest foray in AI as well.
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Sales Enablement: Paving the Last Predictive Mile with Insights and Execution
Lattice
SEPTEMBER 26, 2016
Marketers are always looking for ways to increase alignment with sales and ensure that reps follow up on leads they.
Leads 100
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The Makings of an Award-Winning Video Marketing Tech Stack
Lattice
OCTOBER 9, 2015
We’ve returned to planet Lattice after spending a wonderful time at Space Camp, Vidyard’s annual video marketing conference. We had a blast sharing how the video marketing strategy we follow at Lattice, networking with other marketers, getting inspired by Col. We believe that video helps bring our story to life.
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The Age of Transparency
Lattice
MAY 13, 2016
Transparency wasn’t technically the theme of this year’s Marketo Marketing Nation Summit , but it was a topic that I heard repeated over and over again. Marketing and sales teams need to be transparent with each other about what prospects they’re pursuing, and why.
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100 Combining Storytelling and Science to Create Real Revenue
Lattice
MAY 31, 2016
Multiple sessions touched on the need for companies to use advanced analytics to support the creation of engaging, personalized buyers journeys that will enhance the customer experience and ultimately lead to more purchases. I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world.
Storytelling 100
100 Marketing’s Role in the Age of the Customer
Lattice
MAY 17, 2016
Over the past few years there has been a power shift in the B2B space, away from marketing and sales teams and toward the customer. Marketing is more than just creating leads, it’s also about customer experience and brand, and at the intersection is how these elements of demand generation and experience fit together.
Forrester 100
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Intent Data for Account-Based Marketing: Diamond in the Rough or Just Plain Pixie Dust?
Lattice
MAY 4, 2016
Intent data has recently attracted the B2B marketing spotlight for the simple reason that technology makes more of it available than ever before. It is a time-based signal that, when used with predictive scores for your leads and accounts, will let you figure out when the best time is to reach out to the account. Why is that?
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Marketing Nerds Take Over MME16
Lattice
MAY 2, 2016
And during this year’s Oracle’s Modern Marketing Experience there were an overwhelming number of smart marketing nerds there to learn about new processes, theories and technologies that can improve their programs. Like other conferences this year, a lot of the attention went to Account-Based Marketing.
The ABM Revolution is Here!
Lattice
APRIL 22, 2016
But rather than overthrowing a government, this revolution has completely turned established lead generation tactics on their head, and is shaking up marketing teams from coast-to-coast. If you’re trying to revolutionize your own marketing team and implement ABM, check out highlights from the show to learn some best practices!
Get the Inside Scoop on Account-Based Everything
Lattice
AUGUST 9, 2016
Account-Based Marketing (ABM) has been the hot topic in the marketing technology community for the past 12 months, but in reality, companies should be talking about Account-Based Everything (ABE). Marketing and sales need to join together to list out key segmentation criteria, which could include revenue, employees, industry and more.
Top Takeaways from #SDTechX
Lattice
NOVEMBER 24, 2015
The event was organized around providing marketing, sales and product professionals with guidance on optimizing and managing all technology. As a marketer, I am always interested in learning about new technologies and how other companies are leveraging them to drive results. We commonly refer to this as ‘shiny object syndrome.’
A Lattizen Year in Review – Top Content
Lattice
DECEMBER 28, 2015
Thanks to our customers, partners and team, we’ve been able to triple our customer win growth , expand our offering beyond North America with partnerships with Stein IAS and Leadteq , and announce several new products to help sales and marketing professionals master the data deluge and deliver measurable gains to their bottom lines.
One Company | One City | One Lattice
Lattice
JANUARY 25, 2016
Not just any culinary challenge – this one involved marketing and selling your food to the rest of your company. It’s also worth noting all of the communications to employees leading up to the event. And as I always say, I’m not a “one-woman” show and I absolutely couldn’t have done it without the help of some of the marketing team.
One Size Does Not Fit All – Part 2
Lattice
APRIL 11, 2016
Leads and customers are likely to behave differently in different countries; what you learned from one country or region is not always applicable to a different one. Imagine that your win rate is 1% in Europe; you probably don’t have enough salespeople to follow up on each lead. Geo-Sensitive Models. Sales Teams Alignment.
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