Valasys
MARCH 14, 2023
The field of public relations includes a wide range of public relations management tactics, tools and strategies. Modern digital communication, traditional media placements, large-scale event planning, and other related tasks frequently require a unique blend of abilities.
Stevens & Tate
FEBRUARY 20, 2020
As most know, when it comes to marketing strategy , public relations plays a key role in getting the word out. Simply put, these advantages of public relations should be on the forefront of every marketer’s agenda. Public relations are responsible for identifying and building relationships with influencers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hubspot
MAY 7, 2018
Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional. Read on to get inspired by some of the best minds in public relations. Lyft & Netflix : Strange Mode. Photo Credit: PR Examples.
Marketing Craftmanship
AUGUST 31, 2011
For non-daily news sources such as magazines, news releases were often sent through the US Mail. If journalists find no practical need for flacks, organizations will likely follow their lead. For public companies, dissemination of financial results and material events will be handled by their legal department.
Marketing Insider Group
MARCH 9, 2023
If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.
SmartBug Media
JULY 28, 2021
A new website was created based on an inbound marketing strategy to increase lead generation, and a new PR strategy was developed to support it. Example #2: Driving Lead Generation from Referral Traffic. Getting published in top-rated and viewed publications can pay off in a big way for companies.
Contently
FEBRUARY 2, 2021
The best blogs, podcasts, or videos must employ the same skills a magazine or newspaper writer and editor uses. Depending on the project, copywriters and content marketers may both care about leads captured and (in some cases) revenue , if their email banners or referral links influence a purchasing decision. Career Trajectory.
Expert insights. Personalized for you.
52 
Let's personalize your content