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20 public relations stats to know for better communications outcomes in 2022

Sprout Social

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. To help you keep up, let’s discuss the current environment for public relations professionals. Public relations through a new lens.

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Does My Start-Up Need Public Relations?

Launch Marketing

If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started. To make the most of every opportunity, considering the addition of public relations to your marketing strategy could strengthen awareness of your brand and products.

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The Ultimate Guide to Press Release Distribution

Hubspot

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. Distribution mistakes to avoid.

Press 101
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How to Make a Splash with a New-to-the-World Website

Webbiquity

Links from press release pickups have little impact on SEO, but nevertheless get the attention of search engines. Nearly half of marketers say blogging is their most important activity in their content marketing strategy, and when combined with other SEO techniques, blogging 2-3 times a week can lead to a 177% traffic increase.

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Are Press Releases Still Relevant in Today’s Age of Social Media?

B2B Digital Marketer

With so many people focusing on new media and social media, should you even think about PR and press releases? What is a press release ? Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media. In short, press releases still work!

Press 52
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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

Because what you do in the months leading up to the launch will determine whether it’s a big bang or a dud. Collecting emails is a form of lead generation. And generating leads helps you build an email list of the most engaged customers. With lead generation, you can run an email marketing campaign to market your product.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

She used LinkedIn to share her thoughts on making healthcare more affordable. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. Much like a typical content marketing plan, you also need to nail down the formats you’ll use to bring thought-leading ideas to life.