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The 6 Fundamentals of an SEO Link Building Strategy

Top Rank Marketing

One of the big reasons why Google revolutionized search engines when it launched in 1998 was its PageRank algorithm , which rewarded pages based on how many other websites were linking to them. It’s little wonder that link building has been a crucial element of SEO ever since. Why is link building valuable for SEO?

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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program.

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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. Last week our SEO team met with an organization’s marketing communications team. Link-Specific Metrics. SEO-Specific Metrics.

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What is a Dofollow Link?

Hubspot

Now, brands need to focus on more tightly-controlled metrics — such as Google’s PageRank — to boost their online appeal and push their site listing closer to the first page, first result pinnacle. While part of this effort comes down to writing relevant, accurate, and interesting content, there’s another key component: Dofollow links.

PageRank 101
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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

Yet, you're still struggling to rank on Google. While your website is vital to your SEO strategy, there are additional actions to take outside of your website that will help you rank. Search engines weigh many factors when determining a page's ranking. Link Building. Content Marketing. What's the other half?

SEO 95
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SEO Isn’t Mystical

SugarCRM

People who know SEO tend to throw around a lot of jargon, and that can make this space of the marketing world seem well beyond reach if you don’t have the slightest clue what they’re talking about. Unlike PageRank, your Domain Authority score is not determined based on one of Google’s own algorithms.

SEO 50
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14 Local SEO Strategies & Tips

seo.co

Local restaurants, retail stores, doctor’s offices, dentists, lawyers and so forth all benefit from using some type of local optimized marketing strategy. The Most Important Factors to Boost Local SEO Rank Reviews, positive feedback and number of profiles is important. These keywords aren’t attaching a regional identity. Why’s that?

SEO 98