The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. That reminds me of what I see when I visit most B2B companies’ websites.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. When I redid the website, I just didn’t want to be another one of those “who we are, what we do, contact us” websites.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. When I redid the website, I just didn’t want to be another one of those “who we are, what we do, contact us” websites.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

NuSpark Consulting

AUGUST 23, 2012

If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions. A blog gives search engines another keyword-optimized page to crawl on your site, and with indexed title tags, can bring more website traffic to you based on your keywords selected. Do You Have a Corporate Blog? .

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

NuSpark Consulting

AUGUST 23, 2012

If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions. A blog gives search engines another keyword-optimized page to crawl on your site, and with indexed title tags, can bring more website traffic to you based on your keywords selected. Do You Have a Corporate Blog? .

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Anything Goes Marketing

APRIL 7, 2010

Review your website and other sources such as blogs and previous campaigns and look at ways that content can be repurposed (I talk more about this here: The Recession is Here - Time to Become an Eco-Marketer ). See: Ready to Welcome Your New Leads? This tried and true communication piece will work as long as the content is good (i.e.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Brainrider

NOVEMBER 7, 2011

Attaching tags to each content asset, article or post does very little for the SEO (search engine optimization) of any singular article on a B2B blog or website. Used properly, however, content tagging makes your blog or website much better. How do you use tags on your blog or website? Using Tags to Manage Content Syndication.

Tagging 40

Tagging Marketing Websites RSS Aggregators 40

LeadSloth

FEBRUARY 17, 2010

Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. Lead Nurturing. In the beginning, they may not even register on your website, so they are still anonymous. Lead Intelligence.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

NuSpark Consulting

NOVEMBER 16, 2011

From the same WebMarketing123 survey: How do you measure the success of your digital marketing program : #1- website traffic, #2 lead generation, and #3 click-through-rate! Other PPC books focus more on ecommerce firms but not lead generation. Here’s the download link: Pay-Per-Click for Lead Generation eBook.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

markempa

FEBRUARY 9, 2015

Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. No plan for consistency. How can you leverage events?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

markempa

JUNE 6, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! A podcast version of the show is available via iTunes or the host website RSSRay.com.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

The Effective Marketer

JUNE 23, 2009

If you want to get some good insights on effective SEO, check out his presentation and the free articles they have on the SEOmoz website. To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. If you are familiar with them, not much new material.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

shows when leads are ready for sales, allows sales to interact with potential customers via technology such as social media and makes it easier for sales to pass back leads to marketing for better lead nurturing and scoring.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

Adobe Experience Cloud Blog

OCTOBER 7, 2010

Here are four ways to get you started: Follow-up with visitors – Anonymous visitors to your website are not lost when they leave your site. Based on that information, you can find out their company and the right person for the targeted account – this leads into a call to the right person and a possible qualified lead.

Cold Calling 48

Cold Calling Lead Scoring Lead Ranking Sales Qualified Leads 48

Adobe Experience Cloud Blog

MAY 13, 2010

Ensure you avoid these 10 worst things you can do with a qualified sales lead in your lead nurturing efforts: 1. Repeated phone calls: There’s a firm line between nurturing a sales lead and harassing a prospect that all marketers have to respect. Not passing information about leads to sales.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Sales Leads Lead Scoring 48

Industrial Marketing Today

MAY 7, 2010

Here are some of the key findings from the study: Emerging Trends: 61% of the respondents (500 total) cited Driving Revenue as the most important success metric as compared to Sales Accepted Opportunities (40%), Qualified Leads (39%) with website visits and click-through rates trailing way at the back at 12% each.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Adobe Experience Cloud Blog

FEBRUARY 7, 2011

Then, connect the social metrics to already established metrics such as website visitors. Doing so can help upper management see the influence building social relationship has on metrics already known to be an influencing factor to lead generation.

Barriers 48

Barriers Social Media Social Marketing B2B Marketing 48

Industrial Marketing Today

MAY 11, 2010

Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ). Get the free “Step-by-Step Guide to Website (re)Design” now.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Adobe Experience Cloud Blog

MAY 30, 2010

Whether through a Twitter poll, blog comments or a website poll, there are more vehicles than ever to enlist customer feedback regarding what your organization is doing well and where it could improve. Website and email analytics give a clear view into whether or not you are providing the information or solutions that customers need.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

MarketJoy

JUNE 25, 2018

Syndicating Content – With probable buyers not visiting marketers’ websites during their journey, syndication of content is one way to promote businesses. Content syndication allows the content to be visible on other sites and newsletters, exposing the content to TOFU leads. Comments and sharers form the inbound sources.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. Does it mean we should all offer free stuff without registration on our websites? So, why is it free?

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Hubspot

OCTOBER 11, 2012

It’s the same way you convert website visitors into leads. Optimize your subscription page using the same best practices you would for any other landing page on your website. Remember, there are two ways your visitors can subscribe to your blog -- via RSS, and via email. Think … you know the answer. A landing page !

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Hubspot

MAY 8, 2012

But the fact of the matter is, the more subscribers you can get to opt into your blog the wider you can expand the top of your funnel, and the more people you'll have coming to your website. Include a link to subscribe to your blog on other high-trafficked pages of your website such as your 'About Us' page and Press Room.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Industrial Marketing Today

JULY 9, 2010

Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get the free “Step-by-Step Guide to Website (re)Design” now. This white paper aims to change that perception of them.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

markempa

MAY 23, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Tips on how to effectively promote your events.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Hubspot

NOVEMBER 21, 2011

It's even more important to keep those accounts up to date if you're linking to them from your website and blog. Not linking back to your website in social media profiles. Facebook, Twitter, YouTube, LinkedIn, and Google+ all allow you to link back to your website. Not having a blog subscription and RSS feed set up.

Social Media 28

Social Media Media RSS Click Rate 28

markempa

JUNE 13, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! You can research new business opportunities based on trigger events, for little to no cost, by leveraging press releases, websites and news wires.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

To make sure you are getting the right website traffic, create a list of the keywords someone looking to purchase your product, or learn about your industry, would use. You also have to get the lead at the right time. Just because someone is looking at your website today doesn’t mean they are ready to buy. Social Media.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Hubspot

JULY 23, 2010

You’ll be surprised that many people will still prefer this over RSS. RSS – This is a standard feature for blogs. You can take it one step further and make it even easier by just taken the RSS image icon and hyperlinking it to your RSS URL. So give them the option to subscribe to your blog via email.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Online Marketing Institute

NOVEMBER 4, 2010

So lead-ins such as: “I’m calling to find out more about your interest in [insert company name here]” becomes: “I’m calling to find out more about your interest in [insert topic/issue here]” The second key to content syndication success is lead follow-up. Follow any comments here with the RSS feed for this post.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Valasys

SEPTEMBER 4, 2019

Consider a hypothetical scenario where is a product is being promoted only on the company website & not on the social media platforms. The business KPIs have largely only been defined on the basis of website traffic & how they generate the conversions. aligned with their businesses.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Hubspot

DECEMBER 8, 2010

Add in your blog's RSS feed to pull in the latest blog post into your signature. Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more! Install WiseStamp for Gmail. Open the WiseStamp options, click the HTML box to add in a template , or use the code below.

Social Media 28

Social Media Optimization Media Ideal Customer Profiles 28

Hubspot

JULY 21, 2010

Today Twitter streams, RSS readers and online news sources are dominated by catchy headlines and bullet points. Marketers will need to shift focus and make it easy for content to be included in social magazines by providing RSS feeds and aggregating content through social media. Free Download: 2010 Online Marketing Blueprint.

Social Marketing 28

Social Marketing Planning RSS Paid Search Agency 28

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. The only difference online is that it's happening through websites using one of the various bookmarking services available, such as Delicious.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28