KoMarketing Associates

OCTOBER 4, 2016

Sixty-two percent believe that their current content marketing approach is more successful than one year ago. For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. Basic Recommendations for Getting Started.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

MARCH 7, 2017

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Hinge Marketing

JANUARY 8, 2016

Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Online marketing trends will focus around a few key areas. Here are the top four trends for online marketing in 2016. Video made a splash in 2015 and will continue to dominate the online marketing space.

Online Marketing 48

Online Marketing Webinar Metrics Trends Planning 48

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

SEPTEMBER 5, 2017

According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 And the 2017 “ What Works in Online Marketing ” report from AudienceBloom, which looked at 10 different tactics online marketers are using, as well as the ROI they are presenting, found social media 9th most effective.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

MAY 6, 2020

While many B2B companies focus social media marketing efforts on LinkedIn, Facebook, and Twitter, Instagram is another platform that can and should be used to boost engagement and web traffic specifically. . — KoMarketing (@KoMarketing) April 30, 2020. This list is then available directly in LinkedIn for you or your customer. .

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

OCTOBER 8, 2019

And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. But organic search engine optimization can deliver highly-targeted traffic, too – if you direct and qualify that traffic properly.

Landing Pages 138

Landing Pages Paid Content Optimization Lead Scoring 138

ClearVoice

JANUARY 2, 2024

Costs can include: Ad production The fees and salaries of people working on the campaign Buying time or space on print, radio, or TV When done right, traditional advertising can lead to more people recognizing your brand, your business reaching a wider audience, and more sales. Website traffic. Scalability across digital platforms.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

KoMarketing Associates

AUGUST 26, 2014

Organic search engine traffic. Percentage of traffic from organic search. This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Unique keywords sending traffic. Landing pages receiving traffic.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

LEADership

AUGUST 7, 2014

Lets discuss how to make SMALL changes and gain some QUICK wins for your B2B lead generation efforts. 5 Easy Ways to Reward Your B2B Lead Generation with Quick Wins. B2B companies are steadily moving share of budget from offline to online marketing and lead generation.

Lead Generation 40

Lead Generation Landing Pages Generation Budget Programs 40

KoMarketing Associates

AUGUST 26, 2020

LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. Marketers prefer video for their lead generation goals over any other content format.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

FEBRUARY 13, 2020

It’s a necessity for any successful B2B marketing strategy. Offering personalized experiences helps marketers increase conversion rates and visitor engagement, improve customer experiences, boost lead generation and drive customer acquisition. Remember, not every content asset needs to drive traffic or rank for a keyword.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Circle Studio

JULY 11, 2019

A well executed website redesign can have a major impact on a company’s online marketing and bottom line. So don’t rush through the redesign process, instead commit the time and resources needed to ensure that every aspect of your website is strategically and meticulously planned and executed. Not generating enough traffic.

CMS Development 83

CMS Development Planning Marketing Websites Advertising Agencies 83

Scoop.it

OCTOBER 25, 2022

In the mission to get traffic to your site and gain those valuable conversions, content is key. An incredible 68% of online experiences begin with a search engine, and SEO and organic traffic generate the most leads. 70% of online marketers recommend SEO over PPC (pay per click) for boosting sales.

Lead Ranking 59

Lead Ranking Lead Scoring SEO Paid Search Agency 59

Zoominfo

DECEMBER 19, 2018

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. Today we’re closing out this three-part series with a post for our marketing audience.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Atomic Reach

FEBRUARY 7, 2019

Rachel Hollifield from Apruve explains their biggest challenge with content marketing, their team size. " Not having enough people on our team to generate high quality content is our biggest challenge," she says, "Content is difficult to produce, publish and distribute without the right resources".

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

markempa

NOVEMBER 14, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Analytics Generation Google 120

Optinmonster

FEBRUARY 13, 2023

How to Sell a Digital Product (Step-by-Step) Find a Problem to Solve Build an Audience Create Digital Products to Sell Set Up Your Online Store Drive Traffic to Your Product Next Steps: Start Selling Digital Products Online What is a Digital Product? A digital product is a digital file that can be bought and sold online.

Product 66

Product Tips Work Management Digital Marketing Funnels 66

KoMarketing Associates

SEPTEMBER 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? Before we get into the types of exclusive B2B content you can create, let’s cover the two main reasons to do so: lead generation and email marketing.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Kabbage

NOVEMBER 9, 2016

That’s exactly why we share a list of the top marketing blogs each year. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. What do they talk about: Topics literally range across anything and everything related to marketing. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

KoMarketing Associates

JANUARY 6, 2015

Even though the broader goals and objectives appeared very similar at the start (traffic, leads, conversion improvements, etc), each meeting revealed vastly different tactical objectives, competitive environments, organization-specific resources, and ultimately scopes of work. Preliminary SEO Analysis. Recommended SEO Tools.

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. But where should you begin with digital marketing? One of the most significant ways B2B digital marketing differs from B2C is how leads are generated.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Kabbage

NOVEMBER 9, 2016

That’s exactly why we share a list of the top marketing blogs each year. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. What do they talk about: Topics literally range across anything and everything related to marketing.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Zoominfo

OCTOBER 5, 2021

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. If you’re on the hunt for new marketing resources, look no further.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Go Beyond SEO

MAY 31, 2018

Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation. These are the best resources to begin adding followers to your page. There are LinkedIn Ads for brand awareness, lead generation or even event registration.

Paid Content 104

Paid Content Linkedin Paid Search Agency Advertising Agencies 104

Hinge Marketing

APRIL 5, 2017

Blog posts are also going to be the main driver of traffic for your website and the main source for additional future traffic. This area is usually your “Resources” or “Library.” Like “SEO for lead generation” or “targeting the right audience.”. Is your traffic growing? Are you getting more leads?

SEO 96

SEO Webinar Metrics Marketing & Strategy B2B 96

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

OCTOBER 11, 2018

First, take advantage of Google Analytics to identify content that isn’t driving traffic to your site. Make sure you’re looking at total traffic to account for content that’s accessed directly or through referral channels like social media, in addition to pages accessed via organic search engines. Final Thoughts.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Optinmonster

DECEMBER 21, 2020

Boost Traffic to Your Physical Location : In many cases, owners of brick and mortar stores have 2 businesses: their physical location and their online shop. Geotargeting allows store owners to get more traffic into their physical shop without taking away from their online presence. Want to see it in action for yourself?

User-Generated Content 91

User-Generated Content Click Rate Promotion Traffic 91

seo.co

JANUARY 6, 2022

SEO is the heartbeat of online marketing. Without a sound SEO foundation in place , it’s nearly impossible to generate the kind of results your business needs to enjoy sustained growth and success. If you want to grow as a professional and simultaneously maximize resources, becoming an expert in the SEO field is a must.

SEO 98

SEO Advertising Agencies Paid Search Agency Work Management 98

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. B2B marketers have sets of keywords they want to target in a SEO program. Four Ways to Move Traffic to Conversion. Image via The B2B Buyer’s Journey.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

BenchmarkONE

FEBRUARY 1, 2023

Consider hiring supporting freelancers or SMEs for client contracts, like an SEO audit or a media strategy, by using resources such as CloudPeeps , Upwork , or Torchlite. Sometimes, your contacts may have opportunities they’re too busy to manage or don’t have the right resources for. Content fuels your online marketing channels.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Creativity 52

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Martech

JUNE 29, 2022

How performance marketing can help marketers succeed. The future of performance marketing. What is performance marketing? Performance marketing is any online marketing activity that can be tracked and attributed to a specific action or result. Additional reading. Additional reading.

Marketing Attribution 97

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 97

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Research, guides, and marketing surveys help guide B2B marketers down the right path. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120