Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. Hop straight to it here :).

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Landing Pages PPC Paid Content Optimization 145

Jackie Walts

MARCH 2, 2022

The functionality and sophistication of forms and landing pages has evolved a lot recently, but prospects are also more resistant to filling them out than ever. Landing pages love to break. In my opinion, the only purpose of a landing page is to not lose the interest of the person who made it that far.

Landing Pages 56

Landing Pages Tips Marketing Automation Services Autoresponders 56

Unbounce

JUNE 21, 2022

In fact, Peter is churning out PPC (pay-per-click) campaigns and landing pages that see an average conversion rate of 35%. Because he’s found a smarter way to build landing pages to turn traffic into conversions. Psst … Wanna go straight to Peter’s landing page strategy? Peter’s great landing page strategy?

Landing Pages 140

Landing Pages Business Conversion Rate Click Rate 140

The Lead Agency

MARCH 17, 2023

But despite your efforts, your landing pages aren’t converting, leaving you with a sinking feeling of disappointment and frustration. of web traffic coming from mobile devices , it’s crucial to ensure that your landing pages are easily accessible on smartphones. Not optimised for mobile With 60.7%

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Landing Pages B2B Marketing Paid Search Agency B2B 62

Unbounce

MARCH 2, 2020

SaaS landing pages have changed a lot over the last 10 years. And you need to target your landing page so the right audience sees it at just the right moment of their customer journey. And it’s not just us—you can do the same comparison with any SaaS brand that’s been in the landing page game for a long time.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Unbounce

JANUARY 28, 2020

Do “fully customized” landing pages secretly mean slower launches, a bulkier building process, or not-totally-customizable-but-hey-close-enough? Not so—at least when it comes to landing pages. Not only is it a pillar of their service, it’s also instilled in their marketing with oodles of customized landing pages.

Landing Pages 143

Landing Pages eCommerce Paid Search Agency Campaigns 143

Mailmunch

JULY 9, 2021

Optimizing your landing page for mobile traffic is no longer negotiable as more Internet users browse the web using mobile devices than with any other device. These stats illustrate how critically important it is to optimize your landing pages for mobile traffic. Mobile devices are the future. Source: Statcounter.

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Landing Pages Traffic Optimization Tips 75

Optinmonster

JANUARY 21, 2022

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more.

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Landing Pages Best Practices Eye-Tracking Pricing 83

Stevens & Tate

SEPTEMBER 3, 2021

Landing pages are a great way to provide website visitors with helpful content, collect important customer information, and begin to build a relationship. Here are a few easy ways to enhance your landing pages. Here are a few easy ways to enhance your landing pages. Include social sharing.

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Landing Pages Correlation Inbound Marketing Lead Scoring 75

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Click to see VIU’s “Worth It” landing page in its entirety. Vancouver Island University.

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Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Trade Press Services Newsletter

OCTOBER 4, 2023

A/B testing, also known as split testing, is a process that compares two or more variations of a marketing element to determine which one performs better. These elements can include email subject lines, website landing pages , ad copy, call-to-action buttons, and social media posts. A/B testing is an iterative process.

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Tips Ad Frequency Landing Pages PPC 130

Navigate the Channel

MAY 26, 2021

One of the most overlooked strategies for commercial contractors is landing pages. Keep reading to learn the best commercial contractor landing page strategy. You can also create specific landing pages with a purpose. Step One: Build Your Landing Pages with Quality Content.

Landing Pages 65

Landing Pages Word of Mouth Marketing & Strategy Best Practices 65

Adobe Experience Cloud Blog

APRIL 29, 2019

Landing pages. Most marketers know the fundamentals of landing page best practices : compelling copy, top-right form placement, social proof. But beyond the basics, there are many small yet effective ways you can maximize the number of sign-ups your landing pages generate. Get personal.

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Landing Pages Conversion B2B Thought Leadership Marketing Automation Services 134

Heinz Marketing

JUNE 8, 2019

Some important tips for anticipating resistance and how to manage it. The 13 Types of Landing Pages & How to Pick One for a Campaign. A closer look at all the different types of landing pages and how to pick one. A closer look at all the different types of landing pages and how to pick one.

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Landing Pages B2B ABM Account Based Marketing 80

Act-On

DECEMBER 7, 2023

Your team uses tricky workarounds to bypass processes that aren’t working. The good news is that switching marketing automation platforms doesn’t need to be overwhelming, especially when you have tips on what features to look for and what to avoid. We’ve compiled our favorites to support you during the process of making a switch.

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Marketing Automation Services Marketing Automation Automation Tips 130

Hubspot

JULY 30, 2020

Sometimes, though, I come across an ad that's seamless — They're quick to grab my attention, and it tells me everything I need to know when I reach the landing page. The landing page wasn't busy. All the page had was text, an image, and a CTA. As far as Facebook landing pages go, this one was great.

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Landing Pages Facebook Marketing Automation Services Budget Programs 96

Convince & Convert

FEBRUARY 11, 2015

Landing pages are ripe for optimization through crowdsourcing. Not only do they provide a measurable snapshot of campaign success, they’re a tried-and-true gateway to conversion : Companies with 40 or more landing pages get 12 times more leads than those with 5 or less. Or, apply the same concept to Twitter.

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Landing Pages Best Practices Design Lead Capture 155

Optinmonster

APRIL 21, 2021

Do you want to learn how to create a webinar landing page that converts, but you’re not sure where to start? Creating a dedicated landing page for your webinar can help you get more participants and build excitement with your target audience. Do You Really Need a Webinar Landing Page? Optin-in pages.

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Landing Pages Webinar Metrics Examples Template 64

ConvertKit

OCTOBER 22, 2019

And when you’re ready to launch your lead magnet, it’s best to create a dedicated landing page where you can highlight its benefits and give more information. Why use landing pages. Utilizing landing pages for your business will make it easier to: Increase your email list. Test a new idea or offering.

Landing Pages 67

Landing Pages Template Ad Exchange Statistics 67

Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. But, the process of lead management is every bit as multilayered and complex as the modern buyer’s journey. 7 Tips for Improved Lead Management. As we’ve established, lead management is a complex, multi-step process.

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Lead Ranking Work Management Lead Management Marketing Management 172

Unbounce

DECEMBER 10, 2019

For instance, if you have core assets (like a webinar, newsletter, or demo page) that you routinely drive prospects to, you can make these work year-round by creating some landing pages that run on auto-pilot. The “We Solve Your Problem” Long-Form Landing Page. The “Weekly How To” Webinar Landing Page.

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

Unbounce

MAY 15, 2019

I just Googled your solution, clicked your ad, and I’m on your landing page. But while you’ve been following cosmetic “best practices” to tune up your landing page, you’ve been ignoring the most critical factor in conversion rate optimization: me. Maybe a green banner ad drives to a purple landing page.

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Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

SmartBug Media

APRIL 3, 2019

You realize people aren’t converting from your landing page, but you aren’t sure why and don’t know what to fix. Sometimes, you can get so caught up in the design and functionality of the page that the copy is forgotten. Jazz Up Your Landing Page Copy. I’m here to tell you—check your copy! Connection.

Landing Pages 61

Landing Pages Word of Mouth Guidelines Lead Scoring 61

Martech

NOVEMBER 8, 2023

Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. Here are some tips for how to do this even as your marketing automation program continues to grow. Audit all the templates, landing pages, emails, text messages and ads to ensure compliance.”

Marketing Automation Services 104

Marketing Automation Services Marketing Automation Automation Tips 104

Martech

JANUARY 10, 2024

Here are a few tips for success I have developed from watching hundreds of presentations and reading tons of audience feedback. It’s about the ‘how’ not the ‘what’ or ‘why’ This will come easily if you follow tips one and two. Business email address Subscribe Processing. I hope these help you the next time you take the stage.

Conference 107

Conference Tips Work Management Marketing Management 107

Inbox Insight

FEBRUARY 12, 2018

Landing pages are the core of your website, but are yours actually working for you? One of the biggest battles in modern day marketing is getting users to click on your page and, more importantly, stay there. So how do you go about creating a successful landing page? Make first impressions count.

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Landing Pages Click Rate Conversion Rate Traffic 91

Circle Studio

FEBRUARY 7, 2019

Landing pages are an essential part of lead generation, as they are a primary tool to gather contact information from visitors and increase conversions. A powerful landing page simplifies the offer process and eliminates distractions, so the design of your landing page is key to its effectiveness.

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Landing Pages Design Lead Scoring Lead Ranking 84

Hubspot

MAY 14, 2019

If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website ? If you're trying to generate leads for your business, and you don't have at least a few landing pages on your website, you're missing out on a key opportunity to turn website visitors into something more.

Landing Pages 69

Landing Pages Ad Exchange Lead Capture Mobile Advertising 69

ConvertKit

JANUARY 10, 2020

If you said “an effective product” or “a helpful service,” you’d be right about what a sales pitch should ultimately end with, but you should begin that pitch with a landing page. Landing pages allow you to dedicate your headline, description copy, imagery, and call-to-action to one specific offer.

Landing Pages 59

Landing Pages Top of Funnel Case Study Case Studies 59

Webbiquity

MARCH 25, 2021

Today, you need to do more to gain the most value possible from positive customer comments and reviews, and these five tips will help you do just that. Unless you find a good way to source testimonials, you’ll have difficulties with other tips you’ll find in this article. Be Proactive. Image credit: ShowMojo. Image credit: Zoma.

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Promotion Marketing Websites Tips Paid Search Agency 246

Outbrain

SEPTEMBER 12, 2018

Have you ever clicked on an ad, and then felt completely disappointed by the landing page? The landing page was a shoe catalog, and the particular shoe that caught my eye was nowhere to be found. Lesson learned: don’t promise something in your ad that the landing page doesn’t deliver. I know I have.

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Landing Pages Tips Paid Search Agency Advertising Agencies 53

ConvertKit

JANUARY 17, 2020

That's where your webinar landing page comes in. A well-crafted landing page can mean the difference between a packed house and an empty room. There's a lot of work that goes into a successful webinar—but creating a webinar landing page that converts doesn't have to be complicated. It's a win-win.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Unbounce

NOVEMBER 18, 2021

Yes, this means prioritizing testimonials on web pages and landing pages, but Raise Craze has also taken the “social” aspect of social proof to the next level. Lean on Landing Pages. The trick is using that traffic in a meaningful way —and that’s where landing pages enter Raise Craze’s funnel.

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Paid Content Marketing AI Landing Pages Personalization 143

ConvertKit

FEBRUARY 6, 2020

The best way to do this is by building your email list with a coming soon landing page. This coming soon page will act as a curtain that builds interest, collects the contact information of each potential customer, and gives them an exclusive inside look into what you’ve been working on. Example of a coming soon landing page.

Landing Pages 52

Landing Pages Buzz Template Course 52

LeadSquared

JANUARY 30, 2017

Landing page optimization means constantly improving the landing page for conversions. It is usually done by improving design, copy or adding psychological triggers to the landing page, which will prompt the visitors to fill the form on the page. What’s the ultimate goal of your landing page?

Landing Pages 52

Landing Pages Optimization Urgency Marketing Banners 52

Marketing Insider Group

JULY 11, 2023

Because let’s face it, the shorter the buyer’s journey and sales process, the better for everyone involved. What if they had access to better content earlier in their decision-making process? Pro Tip: Leverage evergreen blogs by exchanging links to gated content landing pages. Hungry for more?

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Ad Exchange High Quality Lead Landing Pages Content 228

The Marketing Blender

JUNE 5, 2024

Let’s explore the difference between lead generation and demand generation, reveal when demand gen is the missing piece of your puzzle, and share actionable tips to build a strategy that makes your market crave what you have to offer. Tip: Don’t rely on guesswork or broad assumptions.

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Demand Generation Agencies Demand Generation Webinar Metrics Paid Content 52