KoMarketing Associates

JULY 22, 2016

Often referred to as “self-referral” traffic, gaps in the deployment of your tracking code to your website can wreak havoc on your data by changing the traffic source from the originating meaningful source to the useless “yoursite.com” referral. Your co-workers, vendors, and partners that work on your website are visiting it CONSTANTLY.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

Often referred to as “self-referral” traffic, gaps in the deployment of your tracking code to your website can wreak havoc on your data by changing the traffic source from the originating meaningful source to the useless “yoursite.com” referral. Your co-workers, vendors, and partners that work on your website are visiting it CONSTANTLY.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0

KoMarketing Associates

MARCH 13, 2018

Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. Use Google Search Console to find the URLs that link to 404 pages on your site. Many online publishers enforce the “ nofollow ” element to links created that go to third-party websites.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

MAY 17, 2016

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. Simply enter a site’s URL to view the most popular content (from a social-sharing perspective). Keyword “write for us”. Pitch the Publication.

Lead Ranking 131

Lead Ranking Lead Scoring Domain Guidelines 131

KoMarketing Associates

SEPTEMBER 29, 2016

Unfortunately, since readers can edit pages with whatever they’d like, many people often receive incorrect or misleading information. Take the search engine optimization Wikipedia page for example. But hopefully, as we continue through this page, it will explain that, right? So What Does Wikipedia Say About SEO? Getting Indexed.

Wikipedia 120

Wikipedia SEO Landing Pages Tagging 120

KoMarketing Associates

SEPTEMBER 11, 2013

As Google technology continues to innovate, the depth of information found in the search engine results page (SERP) has certainly expanded. Fortunately, Google Webmaster Tools offers an interactive landing page for marketers to better understand the components of search engine results commonly found Google SERPs.

Allocation 120

Allocation SERP Search Engine Marketing Tagging 120

KoMarketing Associates

JUNE 5, 2014

ValueTrack is an easy-to-use AdWords URL-tagging feature. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. the Display Network). Why is it important? Why is it important?

Adwords 120

Adwords Campaigns Advertising Agencies Lead Ranking 120

KoMarketing Associates

APRIL 13, 2017

Successful conversions start with an initial touchpoint: a website visit, a PPC ad, or a social media post. The idea is simple: Once a visitor arrives on a landing page via a search ad, he/she fills out a form to express interests in the business. The ultimate goal of business is to capture more customers and close more deals.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

KoMarketing Associates

SEPTEMBER 22, 2016

Once on the search engine results page, there will be around 10 relevant search terms shown at the bottom of the page. By inputting a core keyword or URL, the tool can generate a list of keywords automatically. Zhanzhang is the Chinese name of this website and it means “webmaster.” It is free and simple to use.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

KoMarketing Associates

MARCH 5, 2015

B2B vendors with an inventory product catalog can upload a file containing these specific attributes: product ID, name, description, landing page URL, image URL, availability…etc. The ads will automatically be shown to people who have previously browsed the products on your website. to a Business Manager account.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

JANUARY 31, 2017

I wrote a Search Engine Land column a while back that detailed how to tackle competitive analysis in a typical client engagement. Site architecture (SEO properties and best practices like tagging, URL’s, etc). BuzzSumo provides insight into social media performance and content marketing tactics, across websites and domains.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Reshare the best posts or create a blog post with embedded URLs of the most useful or interesting content.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

JULY 19, 2016

This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” What is it? SimilarWeb.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

SEPTEMBER 20, 2016

When we recognize that a query asks a question, we programmatically detect pages that answer the user’s question, and display a snippet as a featured snippet in the search results.” ” For SEOs looking for ways to simply mark a page to be featured, Google says, “You can’t.” Step 3: Focus on Structure.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

KoMarketing Associates

JUNE 2, 2014

This according to coverage from Search Engine Land and SEER Interactive. ” In a search for “John Wayne,” the official John Wayne website shows up as the top result in Google and the second result is the John Wayne Wikipedia page. Image / quote via SEO by the Sea.

Link Building 120

Link Building PR SEO Ad Building 120

KoMarketing Associates

FEBRUARY 21, 2012

By : Lee LeFever with CommonCraft & Search Engine Land. Tips for Building Links to Your Website. Tips for Getting your Website Pages Indexed Faster. An Introduction to SEO Friendly URLs. Attributes of On-Page Site Optimization. Basic Steps for Off-Page Site Optimization. Year : 2011. Year : 2009.

SEO 120

SEO Video Marketing Wikipedia Link Building 120

KoMarketing Associates

JULY 2, 2019

The vast majority of B2B companies use forms as a lead capture mechanism on their websites. How did they land on this page? . If you’re doing this manually, you will need to download all of your ad data down to the URL because that’s where your tracking parameters are (the UTM parameters). Let me explain.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

KoMarketing Associates

NOVEMBER 3, 2015

But while the idea of keywords for SEO has changed, it doesn’t mean keywords don’t matter to your website and that you don’t need to understand how your users are searching. Instead of going the traditional route and starting with a set of keywords, begin with a few landing pages. Image: Blue Nile Research. The results?

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

KoMarketing Associates

JUNE 21, 2018

For instance, if you’ve set up a landing page that is really tailored to weed out unqualified clicks, you might trust the value of any conversions you get from that page. With a landing page like that (think of it almost as a screening device), you could trust the AdWords system to pick the best ad. Your website?

Adwords 131

Adwords Paid Search Agency Ads B2B Marketing 131

KoMarketing Associates

JULY 21, 2015

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Why build individual landing pages? Landing page elements in summary: The Offer. Web Page Tagging.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

KoMarketing Associates

JUNE 20, 2012

Responsive Web Design (RWD) indicates that a website is crafted to adapt to the layout of the viewing environment. As covered in a recent Search Engine Land article , Pierre Far, Google Webmaster Trends Analyst, announced clear guidelines and recommendations on mobile SEO. Already Have a Mobile Website Variation in Place?

SEO 120

SEO Design CMS Development Sales Qualified Leads 120

KoMarketing Associates

NOVEMBER 6, 2013

Last year I wrote a column on Search Engine Land regarding B2B mobile strategy and SEO. Time on site / time on page. Ask customers, partners, and prospects what information they believe is most important when accessing your organization’s website on a mobile device as well. Open Graph Tags (Title, Description, URL, Image).

Mobile Marketing 120

Mobile Marketing B2B Marketing SEO Optimization 120

KoMarketing Associates

JANUARY 30, 2013

Each team (website) is working relentlessly to win a championship (the top position of the search results). Content teams should work to create blog posts for search, articles for the PR team, landing pages for the PPC team, etc. You’re all over the first page search results and on your way to the championship.

SEO 120

SEO Elasticity WOM PR 120

KoMarketing Associates

JUNE 26, 2014

Yes, this type of page optimization mattered back then. Thurow expressed the fact that SEO’s still needed to “build sites that can please humans and search engines combined” Sullivan’s “Back to Basics” presentation highlighted page content as it’s first bullet point in search ranking importance.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

KoMarketing Associates

NOVEMBER 3, 2014

Having an active social media presence can help ensure that not only are reviews being left on website profiles, but that they, along with other current updates about the company, are being shown to as many people as possible. Ties To Traditional Marketing Tactics. Retargeting exposes clients to multiple forms of advertising from one company.

Online Marketing 120

Online Marketing Work Management Advertising Agencies Marketing Management 120