SnapApp

AUGUST 20, 2015

Interactive white papers, quizzes, and assessments can do both — and without dramatically affecting your cost per lead. Instead of bulking up their lead form, they offered immediate value to prospects in the form of an interactive white paper that also captured heavy-hitting data, enabling their sales team to bring it home.

Cost per Lead 48

Cost per Lead Sales Qualified Leads Conversion Lead Ranking 48

Lead Liaison

JUNE 6, 2019

Blogs, e-books, white papers, and case studies are just a few of the options to get you started on the path of successful content marketing. Webinars are a great tool to put to work the knowledge base your company has built up through experience. By offering content that solves customer pain points. Host a Webinar.

Sales Qualified Leads 55

Sales Qualified Leads Lead Ranking Lead Scoring Work Management 55

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Let’s face it – we all draw our inspirations from several people and resources – whether online or offline.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Buzz Marketing for Technology

JUNE 27, 2008

Developing Knowledge-Based Client Relationships 2nd Edition. SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. White Paper: The Seven MegaTrends of Professional Services. Books by Ross Dawson (Incl. Free chapters). Living Networks.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

The Effective Marketer

MARCH 22, 2012

Create a knowledge base with relevant content that your sales team can leverage during the sales cycle. Then, use internal factors (solutions delta, domain knowledge, messaging, sales readiness, and database) to select the best segment for you to go after. Content Creation Challenges. Content Audit. The Complete B2B Persona.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

SnapApp

JULY 28, 2016

Think about a traditional white paper vs. an interactive white paper. As an interactive quiz, assessment, poll, or calculator expands the user’s existing knowledge base, their brains’ synapses are firing and making connections related to problem-solving. Gamification. So what does this look like in action?

Top of Funnel 48

Top of Funnel Content Work Management Interactive Marketing 48

Buzz Marketing for Technology

JUNE 27, 2008

Developing Knowledge-Based Client Relationships 2nd Edition. SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. White Paper: The Seven MegaTrends of Professional Services. Books by Ross Dawson (Incl. Free chapters). Living Networks.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Kapost

AUGUST 3, 2016

A knowledge-base of industry relevant pieces will position you as a vendor, as well as a thought leader in the space. Webinars, white papers, guest articles from industry heroes, and more will make their content curation a much easier endeavor.

Paid Search Agency 48

Paid Search Agency Work Management Marketing Management Allocation 48

Buzz Marketing for Technology

JUNE 27, 2008

In this white paper, I take a postcritical stance (Selber 2004). That is, rather than critiquing the effects of knowledge work, I ask: what do we need to teach in order to equip our students to survive and thrive in knowledge work? is a vital but often neglected part of knowledge work. White Papers.

Work Management 100

Work Management Research Verticals Press 100

SalesChoice

JANUARY 12, 2017

With this complex customer landscape, sales professionals are required to sell more product portfolios, yet the buyer profile is outpacing the knowledge base of sales professionals competencies, as customers want world-class expertise at every step of customer engagement. David Snowden, Expert in Cognitive Sciences and StoryTelling.

Storytelling 22

Storytelling Marketing Management Lead Ranking Allocation 22

Buzz Marketing for Technology

JUNE 27, 2008

Knowledge Base. Bookstore Check out our Reports, White Papers and Case Studies at the APQC Bookstore. Knowledge Transfer in the Internet Age. Multigenerational Knowledge Sharing: Whats in It for Me? Hidden Value. What Can APQC Do for You? solutions tailored to your needs with APQCs. custom benchmarking.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

ClearVoice

JULY 21, 2023

Examples of custom content are: Blog posts White papers Case studies Infographics Webinars A diversified content strategy brings together like-minded readers with various content preferences. Creating a knowledge base is another great way to improve customer retention and advocacy.

Loyalty 52

Loyalty Communities Webinar Metrics Ad Building 52

Valasys

DECEMBER 2, 2019

In a knowledge-based & experience-driven economy, marketers need to scrutinize the B2B marketing examples making a difference in the marketplace & learn from competitive benchmarking. The CMI website is decorated with helpful resources including the white papers, ebooks, podcasts, and blog posts.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

Zoominfo

JUNE 24, 2018

Build an online knowledge base: A Forrester Research study shows customers make the most frequent use of knowledge bases compared to other self-service channels ( source ). But what is a knowledge base, exactly? Be sure to take note of new questions and add them to your FAQ page as necessary.

Enterprise Management 133

Enterprise Management FAQ Work Management Zoominfo 133

Content4Demand

JUNE 24, 2020

Examples might include white papers that take a deep dive into how to implement your software, solution briefs that highlight different solutions or different functions of a solution, blog posts that offer tips to getting the most from the applications, or case studies that showcase how other businesses have implemented your solution.

Tips 66

Tips Cross-Selling Paid Search Agency Webinar Metrics 66

PureB2B

JULY 27, 2020

This typically comes in the form of educational content, and here are some great starter ideas: infographics, white papers, podcasts, short videos, and interactive surveys. Becoming a Knowledge Base. Thought Leadership is a buzzword that gets thrown around often. What is thought leadership?

Top of Funnel 68

Top of Funnel Marketing Funnels B2B Thought Leadership Allocation 68

KoMarketing Associates

AUGUST 3, 2017

As they move into interest and evaluation, they will often download a white paper or study from the company’s website. At this stage, marketers can work with sales and support to create a robust FAQ or knowledge base that employees and potential customers can access.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

PureB2B

JULY 27, 2020

This typically comes in the form of educational content, and here are some great starter ideas: infographics, white papers, podcasts, short videos, and interactive surveys. Becoming a Knowledge Base. Thought Leadership is a buzzword that gets thrown around often. What is thought leadership ?

Top of Funnel 62

Top of Funnel Marketing Funnels B2B Thought Leadership Allocation 62

Seismic

MAY 11, 2022

Product documents help salespeople understand exactly what they sell and outline specific benefits for buyers based on their pain points and challenges. White Papers. Product Documents. This type of sales collateral for sales enablement empowers reps to dive deep and address specific business challenges.

Top of Funnel 52

Top of Funnel Examples Case Studies Case Study 52

Scoop.it

OCTOBER 20, 2022

That includes white papers, case studies, ebooks, infographics, etc. Content marketing partnerships can be a great way to grow your reach and expand your knowledge base. As per statistics , 65% of companies succeed at their content marketing tactics because of extensive audits. What is B2B Content Marketing?

Work Management 102

Work Management B2B Marketing Practices Content Marketing 102

ClearVoice

APRIL 2, 2020

Some are experts in a specific topic, others are experts at creating content and some blur that line with their knowledge base and content creation skills. Which grows your business more, engagement on social or downloads of a white paper? Do you need more new customers, or to focus on repeat sales?

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Albacross

APRIL 24, 2019

What’s more, as you create valuable and engaging content that’s relevant to your prospects, you will over time develop a valuable knowledge base that will get linked to by relevant websites and help you new segments of your audience. Clients’ Referals.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

SnapApp

DECEMBER 12, 2017

Enrichment data collection and improvements in natural language processing will make chatbots a more targeted and convenient resource for lead education than even knowledge bases or static content. . Search and knowledge bases will ultimately become secondary resources after these tools. You visit a website.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

SnapApp

AUGUST 31, 2017

They regularly read e-books, white papers, blogs, and watch videos. To engage millennials, we must present ourselves as knowledge bases and as an authority they can trust and rely on when they are ready to make their decision. . . I definitely have to agree with your findings on millennial buying behaviors.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Buzz Marketing for Technology

JULY 6, 2008

Want to hire me to see if I would be able to do it or not? ;-) Here is why: " We just started using Confluence wiki at our company as a corporate collaboration / knowledge base tool, and so far it has been very cool. Do you want to try me out? I doubt it!). Previous Entry.

Enterprise Management 100

Enterprise Management Work Management Wiki Tools 100

SnapApp

OCTOBER 6, 2015

Blackbaud’s “Realize Real Results” campaign centered on a microsite that layered interactive assets (two calculators, a quiz, and a survey) alongside static infographics, white papers, videos, and tip sheets to give participants a comprehensive view of the results they could achieve with Blackbaud’s products. Runner-Up: Element.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

SnapApp

APRIL 25, 2018

Their long-form case studies and white papers are now being packaged in digestible, small snippets that reflect our attention spans. The main challenge here is creating a centralized knowledge base so that every interaction with prospects and customers has context. Are they a customer?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Launch Marketing

JUNE 5, 2019

The “How To” blog is another great way to show your readers that you want to build up their knowledge base and not just throw your service or product at them. An idea you have for a blog post can be spun into an infographic, white paper, video or any type of content that makes sense for your content marketing strategy and brand.

Marketing & Strategy 63

Marketing & Strategy Marketing Strategy B2B Marketing Content Marketing 63

SnapApp

APRIL 25, 2018

Their long-form case studies and white papers are now being packaged in digestible, small snippets that reflect our attention spans. The main challenge here is creating a centralized knowledge base so that every interaction with prospects and customers has context. Are they a customer?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hubspot

MAY 21, 2020

Help them get one step closer to their goals by offering: Educational content including ebooks, email courses, and white papers that offer exclusive insight into your brand or how to accomplish something new. High-level resources, knowledge base , and how-to guides. Stage 2 Email Example.

Top of Funnel 96

Top of Funnel Buyer's Journey Enterprise Management Work Management 96

Valasys

JULY 25, 2019

Technology is growing exponentially & in a globalized knowledge-based economy blending the human elements of empathy in marketing (Inbound Marketing) & technological out-of-box hacks (Growth Hacking), will define the future of B2B marketing.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Hubspot

JUNE 23, 2011

So these agencies and social media companies are going to have a broader knowledge base than a lot of single brands are. Inbound Now #25 – White Paper Best Practices & Advanced Content Creation Tips with Michael Stelzner. That is one main benefit. Jason: I'm fine with that. David: Yes, awesome.

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28

Terminus

OCTOBER 11, 2017

Utilize your website, blog, white papers, newsletters, and social media to establish your organization as a thought leader in the industry. They aim to grow the knowledge base and success of your potential clients and establish your organization as a critical resource. Consider these to be value-add assets.

Account Based Marketing 29

Account Based Marketing Work Management Marketing Management Marketing & Strategy 29

Albacross

JULY 2, 2018

For example, provide them with self-service resources such as knowledge bases and FAQ sections. (If When people think about using content to generate B2B leads, they invariably think about blog articles, case studies, and white papers. Create A Webinar. Image source.

Spending 40

Spending Lead Ranking Lead Scoring Budget Programs 40

Online Marketing Institute

DECEMBER 11, 2012

Download our free white papers and reports for some bedtime conversion optimization reading. Knowledge Base. Designing for Conversion - 8 Visual Design Techniques to Focus Attention on Your Landing Pages. -->. Follow Unbounce. Search The Blog. Free Resources. 101 Landing Page Optimization Tips. (14 14 chapter article).

Landing Pages 40

Landing Pages Lead Ranking Lead Scoring Co-Registration 40

Martech Advisor

NOVEMBER 29, 2019

This email template is ideal to promote a single piece of content, such as blogs, case studies, white papers, or infographics. Groove is a customer support enhancing product company that offers solutions like shared inbox, knowledge base, reports, and integrations.

Template 108

Template Design Email Marketing Examples 108