KoMarketing Associates

FEBRUARY 10, 2021

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.”

SERP 295

SERP Features Google Top of Funnel 295

Convince & Convert

OCTOBER 8, 2015

Let’s face it: Google loves Wikipedia. It seems like we see a Wikipedia result in nearly every search result page (a.k.a. However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. Wikipedia’s Dominance in Google’s Search Results. That’s 7.33

Wikipedia 145

Wikipedia Google SERP Business 145

Biznology

MAY 18, 2011

Image via Wikipedia. Perhaps you are new to digital marketing, or maybe you find yourself in a position where you need to explain digital marketing to others. If you think this is interesting, then check out my latest post on Search Engine Guide, " Search keywords are market segments.".

Segmentation 80

Segmentation Keywords Search Marketing Wikipedia 80

Stevens & Tate

DECEMBER 16, 2022

Traditionally, search engine optimization (SEO) was based on a handful of factors, from keyword use to link building. It works by being able to accurately analyze queries in real time and returning relevant search results even if the exact keyword phrase used in the search doesn’t appear in the content. How AI Has Affected SEO.

Marketing AI 116

Marketing AI SEO Effectiveness Planning 116

seo.co

JULY 19, 2021

When you type in a search term, or a keyword, into the search bar, you’ll receive billions and even trillions of results depending on your query. This is the intent that a person has when searching for a keyword. Positioning is important when it comes to SEO. Below is a complete guide in how Google ranks websites.

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105

Hubspot

NOVEMBER 9, 2016

We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, So, I’ve done my keyword research. One of the ways in which content producers will evaluate the performance of content is by looking at keyword rankings within the search engines. Now what?". of all featured snippets.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Conductor

JULY 14, 2022

This is important because, during the update, many of the domains that lost market share and rank were Wikipedia and dictionary-type websites. From an SEO perspective, this is helpful because if you are targeting keywords with a mixed intent, the content could benefit from a well-thought-out content strategy.

Google 111

Google Lead Scoring Lead Ranking Keywords 111

seo.co

MAY 10, 2021

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. Keyword density. Keyword density is the number of times keywords/phrases appear in an article. Outsourced marketing has earned a positive reputation.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

KoMarketing Associates

OCTOBER 25, 2016

How to uncover top-of-funnel keyword opportunities. To better explain the keyword intent of users as they move down the funnel, here is an example of each type of search query: Search Query: Awareness. How to Uncover Top-of-Funnel Keyword Opportunities. I will be addressing the following: What is top-of-funnel content?

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Brightedge

APRIL 27, 2022

SEO writing involves researching, creating, and testing content optimized to rank for a set of keywords in Google and other search engines. Similarly, SEO writers should avoid outdated practices—like keyword stuffing and the creation of needlessly long content—that can actively harm rankings. List and Organize Keywords.

SEO 64

SEO Effectiveness Allocation Keywords 64

KoMarketing Associates

FEBRUARY 5, 2019

By staying on top of what’s showing up in search results around core keywords and phrases, search engine marketers will have a better understanding of what’s required to rank, and the types of assets needed in order to get there. Use keyword/keyword variation (when possible and natural). Best Practices. Best Practices.

SERP 120

SERP Features Top of Funnel Display 120

Method and Metric

OCTOBER 2, 2019

Spell it out – Keywords. Google’s 2013 Hummingbird update meant that site owners no longer needed to include exact keywords, as the algorithm instead intelligently finds pages based on context, synonyms, and human speech patterns. So be sure to include exact, targeted keywords in meta tags, header tags, and your copy.

Optimization 88

Optimization Wikipedia Amazon Domain 88

Biznology

JUNE 26, 2018

One positive aspect of this marketing strategy is that sources of this word-of-mouth advertising are mostly personal. ” — Wikipedia. ” — Wikipedia. Many marketers find this type of marketing strategy advantageous to the entire advertising campaign of a certain product.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

seo.co

JANUARY 18, 2022

That means you’re going to rank much higher for slightly lower-traffic keywords. For example, if you rank at the number one position for “Wizard of Oz,” you could see your traffic reduced by half or more because your potential visitors would no longer have a reason to click into your site. It’s a shortcut to greater search traffic.

SEO 105

SEO Google Optimization Lead Scoring 105

Directive Agency

FEBRUARY 25, 2019

As a search marketer, you probably read numerous articles that say the same thing about the importance of keyword research and how to do it. Only a few of those articles will mention the most vital and often overseen part of keyword research – search intent. Also, alignment doesn’t stop at the search intent for a keyword.

PPC 67

PPC Intent Campaigns CPC 67

BenchmarkONE

MARCH 1, 2019

From channel partnerships to word of mouth, you need to engage your audience to positively impact your sales. Start With Keyword Research. To do that, you need to collect data about the keywords to target. B2B marketing is about engagement. To earn engagement online, your B2B company needs to invest in SEO. Author Bio.

SEO 74

SEO B2B Marketing Work Management Marketing Management 74

Conductor

OCTOBER 11, 2022

Instead, they are ranked by Google based on the value and information they provide related to the user’s given keyword or search phrase. Knowledge Graph: Wikipedia-like, a knowledge graph provides brief information about a person, entity, or other search topic. These results aren’t paid for. Answer Box (AKA Featured Snippet).

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Scoop.it

JANUARY 4, 2022

Users refuse to scroll further looking for best-suited results but only click links placed from 1st to 5th positions. Featured snippets or the zero position refers to the first result that Google displays even on top of the organic results. All the details you see are cited from Google index library and Wikipedia. Local Packs.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

DAGMAR Marketing

DECEMBER 17, 2021

According to Search Engine Watch , pages with schema markup can rank four positions higher in search engines. In fact, Google shows results containing rich snippets for more than 36 percent of keyword queries examined. This can include reviews, prices, related links, location information, an embedded Wikipedia article, etc.

SERP 103

SERP Click Rate SEO Wikipedia 103

Moz

SEPTEMBER 20, 2020

They’re sitting on stellar content that simply isn’t ranking for their target keywords. Oftentimes, the keywords and the intent simply don’t match. Here we’ll discuss the different types of search intent, how to determine the best intent for given keywords, and how to optimize for search intent. Consider keyword modifiers.

Intent 75

Intent SEO SERP CMS Development 75

nDash

JULY 23, 2020

So much of business success relies on leadership’s ability to position your brand against competitors in your market. Search competition is much more about who is ranking for the keywords you want your brand associated with. Most SEO competitive analyses start with conversion-focused keywords. If you’re in cybersecurity?

Analysis 52

Analysis SEO Lead Scoring Lead Ranking 52

Hubspot

AUGUST 7, 2018

With 89% of B2B buyers and 81% of shoppers using the internet for research before making purchasing decisions, it’s imperative your business is at the forefront of search for related keywords. Next, you’ll need to keyword optimize your site for search engines. Choose the right keywords and optimize your site for search.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Biznology

JANUARY 27, 2014

Photo credit: Wikipedia. 35% click through to the website that is in the #1 position (source: SEO Book ). Algorithms that comprise hundreds of criteria determine how websites rise or fall in rank for specific keywords. Demand for those keywords, if it is increasing or decreasing over time, is measurable through Google Trends.

SEO 80

SEO Forrester Wikipedia Keywords 80

Moz

FEBRUARY 25, 2020

In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. I've annotated the #1 position, along with the 1,000px and 2,000px marks. For the sake of consistency and to be able to replicate the data later, we chose to use the HTML/CSS container position.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Method and Metric

APRIL 22, 2020

Keywords refers to the search words and phrases that are “key” (most important) to your business. Keyword research is typically the first step when it comes to implementing SEO. Keyword research is typically the first step when it comes to implementing SEO. Keyword + search intent. How to choose the right keywords.

Budget Programs 71

Budget Programs SEO Webinar Metrics Long Tail Marketing 71

Valasys

MAY 7, 2021

Wikipedia remains on the top slot. You can feed your industry-specific keyword in the search bar of Quora (the search bar is located at top of the screen). For B2B lead generation, you need to find some keywords that are relevant to your services and the problems associated with them. This is a positive sign.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Generation 52

Ledger Bennett

FEBRUARY 24, 2020

Time would be better spent really understanding the data you’re capturing, the technology available to help you do that, and how that granular segmentation will positively impact your growth. Quick Wins: Choosing Your Keywords July 11, 2018 In the digital world, keywords play a role in almost everything. People don’t like it.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Biznology

MARCH 22, 2012

(Photo credit: Wikipedia). SEO is typically broken up into phases, the first of which is on site optimization which involves making changes to the actual website in order to appeal to the search engine spiders for specific keyword searches and provide target audience members with relevant information. Image File Names.

SEO 80

SEO Wikipedia Tagging Keywords 80

Biznology

OCTOBER 8, 2012

Photo credit: Wikipedia. 2) Optimize for Local Keywords. You already know how important keywords are for SEO, but have you put effort into ranking for local keywords? When others link to you, make sure that they do so in a way that incorporates your highest-performing local keywords. 1) Find Reliable Hosting.

Traffic 80

Traffic Marketing Websites Tips Small Business Marketing 80

Moz

NOVEMBER 13, 2018

It’s hard to think positive when Google takes a stab at you like it did with this move on Ookla: Cool. Traffic drops tend to come about from four main causes: a drop in rankings, a decrease in search volume, you are now ranking for fewer keywords, or because SERP features and/or advertising are depressing your CTRs.

SERP 53

SERP Paid Content Traffic Features 53

Biznology

SEPTEMBER 17, 2012

Photo credit: Wikipedia. If unique visitors are not moving in a positive direction, most likely your business isn’t, either. KEYWORDS : Viewers come to your site because they have an unmet need. This is expressed through the “Keywords” on your Google Analytics dashboard. Or two or three?

Marketing Analytics Tools 80

Marketing Analytics Tools Analytics Google Planning 80

Biznology

OCTOBER 10, 2013

Photo credit: Wikipedia. My Biznology colleague Chris Abraham has already done a good job explaining why the Hummingbird algorithm is going to make old-fashioned SEO tactics (such as link-buying, manipulating the HTML coding behind web pages to get an edge in the search rankings, and larding web pages with keywords) obsolete.

RFP 80

RFP Advertising Agencies Internet Marketing Wikipedia 80

Biznology

FEBRUARY 7, 2013

Photo credit: Wikipedia. It is certainly true that if you take the average listening tool and look at all the conversations that it marks positive or negative that some of them will be wrong. Yeah, I know it is a sensationalist headline. So let’s see where social media listening falls short.

Customer Surveys 80

Customer Surveys Wikipedia Social Media Marketing 80

Biznology

JUNE 21, 2012

Photo credit: Wikipedia. For example, if the cell phone company Sprint wants to judge whether their brand mentions turned more positive when they announced their latest service plans, just putting in the word “Sprint” probably won’t get the job done. Human analysts can do it.

Social Media 80

Social Media Tools Media Aggregators 80

Biznology

JANUARY 26, 2012

Image via Wikipedia. Incorporating keywords throughout your website content and conducting link building activities isn’t going to guarantee any kind of overnight success. Sure, there are plenty of “bad guys” in the SEO world, but there are plenty of “good guys” too that do legitimate work to improve website traffic for clients.

SEO 80

SEO Campaigns Wikipedia Advertising Agencies 80

Biznology

DECEMBER 21, 2011

Image via Wikipedia. So a sales person was in a nifty position to educate—and influence—the buyer from the earliest stages of the process. Be sure to title the documents with plenty of keywords. The Internet has driven dramatic changes in business buying behavior. These days, the sales person has lost control.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Moz

FEBRUARY 4, 2020

Having a Wikipedia page can be enough, but I don't recommend creating pages just to get there — it will get deleted and waste your effort. Topics and semantics over keywords. Google is putting less priority on both links and keywords, which is where topic modeling and semantics come into the conversation. Conclusion.

SEO 93

SEO Marketing AI Trends SERP 93