Contently

APRIL 12, 2023

When it comes to boosting your organic search visibility, creating content for search engine result pages (or SERPs) is essential. This will give you a chance to preview how your page will look in SERPs. Schema markups are snippets of code that help search engines better understand a webpage’s content. The result?

CMS Development 166

CMS Development SERP Click Rate Paid Search Agency 166

Contently

MARCH 30, 2023

They want a high rank on high-volume search engine results pages (SERPs), but they’re late to the game and don’t have anything unique to say. With expert, on-point content, effective keyword usage, backlinks, clear prose, and distinct headings and subheadings, your content rises to the top of (SERPs). Is it timely?

SEO 198

SEO SERP Content Keywords 198

Huptech Web

AUGUST 11, 2023

Table Of Contents Introduction Why Are Keywords Important in SEO? Foundations of Effective Keyword Research What is Keyword Relevance? Understand Search Volume and Competition Top-Rated SEO Tools For Effective Keyword Research Find the Right Balance by Evaluating Keyword Competition What is the User Intent of Keywords?

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

ClearVoice

JULY 5, 2022

Often, marketers will focus on two different things when generating ideas: topics and keywords. What’s the difference between topics and keywords? Keywords, by contrast, are the search terms you enter into a search engine like Google. Are topics or keywords more important for SEO?

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Target the Right Keywords Using the right keywords represents a crucial ranking factor.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Contently

MAY 11, 2024

It generates two types of results for local queries: “organic results,” or the blue links you’re accustomed to seeing on Search Engine Results Pages (SERP); and “local pack,” which showcases top business listings on Google Maps. Businesses seeking to maximize visibility should aim to appear in both.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

Contently

APRIL 4, 2023

Prioritize updating pieces that are not ranking highly and are attempting to rank for important keywords to your brand. Promote your content on third-party sites or in third-party newsletters to reach new subscribers. Subscribe to The Content Strategist newsletter for more articles like this sent directly to your inbox.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Convince & Convert

DECEMBER 24, 2015

Once upon a time, SEO was synonymous with zeroing in on the right keywords and going crazy with a million iterations and use cases for these keywords all over your site. If you stuffed your site, its meta data, and HTML tags with enough keywords, it was enough to win the battle against Google. Location Is Everything.

Keywords 102

Keywords Optimization Lead Scoring Lead Ranking 102

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). To target specific keywords Influencers can also be excellent collaborators to increase your share of voice for specific topics and/or keywords.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

ClickZ

JUNE 15, 2023

Keyword research is how you can figure out how people are searching for relevant problems and what kind of content can solve them. Go through your keyword lists and identify keywords that reflect informational intent and create your blog’s editorial calendar based on those search patterns.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Top Rank Marketing

NOVEMBER 9, 2023

Keyword rankings Ranking at the top of a search engine results page (SERP) for a keyword or query of great importance to your business is more than a point of pride. The reality of online search is that top-ranking results in a SERP get a vast majority of the clicks from users. It can lead to substantial revenue impact!

Lead Scoring 132

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 132

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice.

Small Business Marketing 247

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 247

Contently

FEBRUARY 16, 2023

Identifying the common keywords audiences use in their search queries allows content teams to prioritize certain content and then ideate, create, and optimize it, so it ranks high on SERP and attracts new readers. Focus on search intent, not just keywords. Consider these seven techniques: 1.

Lead Ranking 201

Lead Ranking Marketing AI Process SEO 201

Contently

JANUARY 25, 2023

Use SEO tools like Semrush to identify target keywords with a featured snippet and create content specifically to rank for that snippet, answering burning questions and satisfying search engines alike. Use headings that include your target keyword, listicles, etc. Don’t want to miss an update?

Content 193

Content Mobile Marketing SEO Keywords 193

Marketing Insider Group

MARCH 2, 2021

Consider sharing newsletters, updates, promotions, and other assets to empower them to engage further with your brand and spread the word. She signs up for their newsletter and sets up a free consultation. Include things like average search engine results page (SERP) position, monthly traffic and leads, and click-through rate (CTR).

Analysis 306

Analysis Top of Funnel Work Management Lead Scoring 306

ClearVoice

JUNE 17, 2024

Now, if all your content does is promote Puffleberry brand products, a few things are likely to happen: You won’t show up very high in the SERPs. It’s a controversial stance, but some content marketers go so far as to say that keyword data no longer matters. It reports related search inquiries to your keywords.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Top of Funnel Planning 52

Marketing Insider Group

JANUARY 16, 2023

Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. Both easy and free, Google Alerts will notify you when a specific keyword or phrase is found on SERPs. Industry Blogs and Newsletters. Quick Takeaways. Google Alerts.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Biznology

MARCH 25, 2019

If your content isn’t objectively better for the keywords you’re trying to rank for, then it’s easy to understand that you probably don’t deserve to rank at the top. 2: Not all keywords are created equal. If you’re trying to rank for a particular keyword query, perhaps the most important factor to be mindful of is searcher intent.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Go Beyond SEO

APRIL 23, 2024

Consider utilizing pay-per-click (PPC) advertising to target specific keywords and geographical areas. By improving your website’s visibility on search engine result pages (SERPs), you can attract more organic traffic and potential customers.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Convert

JANUARY 17, 2024

An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. The least effective tactics were: Adding more keywords Adding unique industry terminology On-page tactics tested for generative engine optimization. Up your analytics and conversion monitoring game.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Content Standard

MARCH 9, 2022

As Google’s algorithm changes, so do the strategies of SEOs, content creators, and marketers vying for the precious digital real estate that comprises its SERPs. As our VP of Professional Services, Heather Pidgeon, said, “Brands need to get beyond keywords and focus on understanding and analyzing audience intent.

Lead Ranking 130

Lead Ranking SERP Content CAN-SPAM 130

Contently

SEPTEMBER 19, 2023

The new feature is part of Google’s ongoing efforts to shift its search algorithm away from a strict focus on keywords and toward a more nuanced understanding of search intent. But doesn’t Google already provide links to this type of content in search engine results pages (SERPs)? Not exactly.

Marketing AI 78

Marketing AI Google Marketing & Strategy SERP 78

SocialPilot

FEBRUARY 19, 2024

When a user gives a prompt (keyword, phrase, or topic), the AI applies this learned knowledge to generate new content that aligns with specified parameters such as tone, style, and subject matter relevance. You cannot create content in masses to manipulate search engine rankings and expect Google to reward high ranks in the SERPs.

Generation 98

Generation Psychographics Content User-Generated Content 98

Convince & Convert

OCTOBER 8, 2015

“SERP”). At first blush, there did not seem to be much of a story here: Total SERPs with Wikipedia in the top 10 peaked in May, but the difference from April to August did not appear that significant, with Wikipedia seeing less than a four percent drop of its presence in the SERPs overall. That’s 7.33

Wikipedia 147

Wikipedia Google SERP Business 147

Conductor

MARCH 17, 2022

It’s not like paid search where you can easily attribute a click on an ad to a keyword and measure the conversions against your initial investment to see if it was worth it. You might measure conversions based on total newsletter subscribers, total PDF downloads, or total clicks on a contact us button. Page 1 Keyword Growth.

ROI 104

ROI SEO Paid Search Agency Lead Ranking 104

Animalz blog

FEBRUARY 25, 2024

Think email newsletters, LinkedIn posts, or data reports. Most keywords in most industries are heavily contested. Taking SERP positions and defending them takes much more effort than it used to. On the other hand, if you have nobody on your email list and your ICP prefers LinkedIn, that would make a newsletter low potential.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Brandpoint

DECEMBER 13, 2018

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. While conquering topic authority in the SERPs is a great brand awareness play, how are you going to turn those visitors into loyal readers or customers?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Moz

SEPTEMBER 21, 2020

The same thing can be said for businesses that are building a social media presence or a new newsletter following. For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic. Chop your video into digestible parts.

SEO 85

SEO Top of Funnel SERP Content 85

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Stevens & Tate

JULY 24, 2020

It’s estimated that 83 percent of B2B businesses have an email newsletter strategy. In addition, 40 percent of businesses believe newsletters are the most important component of their content marketing efforts. To receive the most exposure on Google’s SERP, you will need to rank high on their page. User engagement.

B2B Marketing 65

B2B Marketing Marketing Strategy Marketing & Strategy Buyer Personas 65

Buffer

DECEMBER 14, 2022

Just as you would use keywords and analytics to optimize the content on your website, you can also use these tactics to help your TikTok videos show up in more search results – this includes results on TikTok, as well as Google. Here’s how to get started with optimizing your TikTok content for search. What is TikTok SEO?

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Webbiquity

MAY 6, 2020

A great example is Google’s blog “Keyword.” Google’s algorithm is designed to display relevant content to display on top of the search engine result page (SERP). Include blog posts in your email newsletters. ” Its’ targeted at audiences who are interested in information technology.

Enterprise Management 206

Enterprise Management Work Management Marketing Management Multi-Channel 206

Scoop.it

MARCH 2, 2023

Email newsletters One unique benefit of email marketing is that your message lands directly in your customer’s inbox. Best used when: nurturing leads, sending regular newsletters, or if it drives revenue for your business. This way, you’re sure they have received your email, which is a great way to foster a relationship 1:1.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Stevens & Tate

SEPTEMBER 9, 2022

This means using strong keywords and earning links from outside sources to boost your SEO rankings, which, in turn, will help make it easier for people to find you when doing Google searches. You can also use PPC (pay-per-click) advertising to generate awareness for your company on Google’s SERP (search engine results pages).

Inbound Marketing 96

Inbound Marketing Advertising Agencies Top of Funnel Multi-Channel 96

Optinmonster

JANUARY 29, 2024

Conversion Rate Optimization : Improving the percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter. Check the “Performance” section to see the total number of clicks to your website from SERPs (search engine results pages).

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Conductor

JULY 8, 2022

Openly discussing insights you’ve uncovered from the platform, like audience search behavior , how your competitors are executing their content strategies , or how this keyword or page is important to review regularly, is a great way to drive interest, get buy-in, and ultimately increase internal platform adoption.

Marketing & Strategy 105

Marketing & Strategy SME Work Management Training 105