KoMarketing Associates

NOVEMBER 8, 2018

Building brand awareness through a well-executed website and overall online presence can keep your organization top of mind for your potential user base. Promote Credibility. Credibility can also be promoted through B2B marketing by sharing any accolades or awards a company receives. Gather Insight.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

JANUARY 22, 2015

Keyword Priorities / Targets. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. Twitter Lists / Saved Hashtag Searches. Another often overlooked aspect of content marketing programs is the identification of key third party web sites and influencers for promotion and distribution efforts.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Webbiquity

MAY 4, 2010

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Use Twitter. Twitter is the fourth-highest source of traffic to Webbiquity, just behind Google. SEO the blog.

RSS 100

RSS Digg Tagging Blogger 100

Chris Koch

JANUARY 22, 2010

Connect to your most important keywords. If the intention of your blog is to drive traffic to your main website for lead generation, then you should be using the keywords on your blog that matter most on your website. RSS+comments=VIP. Use Twitter for blog PR. Twitter is the logical front end to a blog post.

Social Media 100

Social Media ROI Lead Ranking RSS 100

NuSpark Consulting

SEPTEMBER 9, 2012

The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). When audiences visit your website or landing pages, there’s a huge opportunity to send display banners to prospects that abandon carts or fail to convert with another enticing message. Retargeting.

Display 100

Display Advertisements Advertising Lead Ranking 100

Tomorrow People

MARCH 5, 2012

When a new visitor arrives at your website, there are two ways to seize the opportunity and guide them to becoming customers. Email addresses, RSS subscriptions and similar methods of engagement all serve to keep a visitor's memory and impression of a company or product at the forefront. Lead Nurturing 101.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Work Management 120

Webbiquity

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Promote events through social media? Don’t want to follow Twitterers who aren’t following you? Create video emails? twebevent.

Social Media 100

Social Media Tools Buzz Media 100

NuSpark Consulting

JULY 15, 2011

Generate increased digital visits to your website. Increase conversions; a defined action on your website/landing pages. Additionally, our content approach covers three main goals: Increased website traffic. white papers, case studies, website copy, videos, podcasts, blogs). Complement current marketing efforts.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Generate increased digital visits to your website. Increase conversions; a defined action on your website/landing pages. Additionally, our content approach covers three main goals: Increased website traffic. white papers, case studies, website copy, videos, podcasts, blogs). Complement current marketing efforts.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Biznology

MAY 19, 2015

Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Hubspot

JUNE 29, 2011

Twitter, the popular micro-blogging service, can be somewhat of a quagmire for marketers. Many have yet to really nail down the specific value that they can bring to consumers on Twitter as well as understand the methods they can use to engage with potential customers without drifting into the realm of SPAM. Create Category Accounts.

eCommerce 28

eCommerce Twitter Effectiveness Paid Search Agency 28

NuSpark Consulting

OCTOBER 28, 2011

If you use keywords in your titles and first paragraphs, as well as in tags, you’ll get better results. I suggested that they would have a better return on their investment (time and money) if they found out where their prospects congregated online (Facebook, LinkedIn, trade publication websites, blogs) and disseminate their content there.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Martech Advisor

JANUARY 24, 2020

You’ll learn how to develop the pillar-cluster model, start guest blogging, repurpose and promote content, and analyze the results. The successful completion of the test qualifies you for a free certification that you can embed on your website and LinkedIn profile. Tell us on Twitter , LinkedIn , or Facebook.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Industrial Marketing Today

JUNE 8, 2010

Given that, you would want to have visibility on the keyword phrases that a business owner is going to search on for a solution to the problem. In this case, you might want to make sure your website is found when a business owner queries “business cost savings.” My take: Now it is time to winnow your list from step 3.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Marketing Insider Group

MARCH 7, 2021

Here I have listed some of my favorite content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using, which keywords you should be using, and which topics are resonating for your audience around those keywords. Analytics, Keyword Discovery & SEO.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

readwrite

OCTOBER 4, 2010

World-changer Evan Williams has stepped down as the CEO of micromessaging social network Twitter, the company announced today, and will pass that role to serial entrepreneur and company COO Dick Costolo. Costolo is best known to date for his work at Feedburner, the RSS publishing and analytics service bought and squandered by Google.

RSS 40

RSS Lead Ranking Twitter Advertisements 40

Marketing Insider Group

JANUARY 28, 2015

If you currently create too much promotional content, you may have a trust issue with your audience. In this case, I would argue that going off-domain could help to lessen the promotional disconnect that your audience is currently feeling. The words you use and the way you communicate on your website is your brand speaking.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Paul Gillin

JULY 29, 2010

Keyword filtering has all kinds of shortcoming and RSS feeds are little better than headline services. The curator starts by presenting the engine with a basic set of keywords. Then the curator combs through the results to make decisions about what to publish, what to promote and what to throw away.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

MLT Creative

MAY 25, 2011

” As Internet marketers, we have access to a tool that can elicit a similarly obsessive diligence about earning a good website grade. HubSpot’s Website Grader assesses key components that support getting found on search engines, such as: Content: blogs, indexed pages, readability. Analysis: traffic rank, score summary.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Websites Paid Search Agency 40

Online Marketing Institute

APRIL 4, 2011

Consider what is taking the place of the blog: social sites like Facebook and Twitter. Keyword referral reports can be a fantastic asset for overcoming this obstacle. Even if SEO isnt a priority of a B2B blogging strategy, keyword research may still provide a depth of opportunities.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

MLT Creative

NOVEMBER 7, 2011

List the Company’s Specialties - Include keywords that describe what you do in this section. Add the CompanyTwitter and Blog RSS Feeds - Bringing in your twitter updates and blog feed keeps your company page active, relevant and current. You can add a follow button to your website, blog and email signature.

Paid Search Agency 40

Paid Search Agency Linkedin B2B Marketing Companies 40

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. If you create consistently good content, and promote it vigorously, your blog should eventually succeed.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine. Top 10 online video promotion strategies. Here are my top 10 recommendations to promote your online videos. Feature videos on your website.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

ClearVoice

DECEMBER 19, 2018

There are close to 2 billion live websites online. Without an effective content distribution and promotion strategy, all your content efforts will fall flat. Check out these must-have tools and methods for content distribution and promotion. Content promotion and distribution tools. Social sharing. Sprout Social.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Hubspot

MAY 8, 2012

But the fact of the matter is, the more subscribers you can get to opt into your blog the wider you can expand the top of your funnel, and the more people you'll have coming to your website. 5) Promote on Your 'About Us' Page and Press Room Pages. Brush up on your blog SEO , and target the keywords you want to rank for in search.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Online Marketing Institute

APRIL 4, 2011

Dianna Huffs post on improving website strategies is a collection of tips and resources from fellow bloggers and a great resource for her readers. Ideas and recommendations for developing content informational blog posts: Review keyword referral data from web traffic reports (filter to show keyword queries with "how" or "what").

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Hubspot

AUGUST 25, 2010

You can follow her on Twitter at @googlegirl or read her blog. Including keywords and links within articles adds SEO value to advertisers. Also review your website analytics for referrers as an indicator of traffic from article directory sites.? Bookmarked or promoted website pages in Digg and similar sites.

Tactics 28

Tactics SEO Digg Lead Scoring 28

Single Grain

MAY 24, 2021

I will also share some of the best audio SEO strategies that you can use to promote your audio assets to grab more listeners. Create a Website for Your Podcast. Optimize Your RSS Feed. Promote Your Podcast on Social Media. 4) Create a Website for Your Podcast. Every podcast should have a website.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Hubspot

JANUARY 13, 2014

Of those sources, which social networks, keywords, and websites are sending visitors your way? This can inform decisions about which types of content to promote in social (and on what networks specifically) for the best ROI. Use these insights to improve your social media marketing strategy as it relates to blog promotion.

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Blip.TV - Blip.TV Blog - Blog is a word that was created from two words: “web log.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

SEPTEMBER 1, 2011

Twitter Followers. On Twitter, it really shouldn't be about the number of followers you have. Here are a couple of things to consider about your Twitter followers: Who is engaging? With FollowerWonk , you can compare your Twitter followers to those of your competitors. What do your followers talk about? Just a thought.

RSS 28

RSS Click Rate Open Rate Lead Scoring 28

Hubspot

MAY 29, 2012

It helps grow your social reach, increases email click-through rate, promotes lead generation and reconversions, and builds a better relationship between brands and companies. It brings users back to your website. We often tell email marketers to drive users back to their website. But you know what else it does?

Social Networks 28

Social Networks Lead Scoring Lead Ranking Network Marketing 28

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Penn , will be the first to say that this service is sorely underrated as a place to develop business, grow your capabilities, and promote your projects and opportunities. I use Q&A a lot and that has proven to be an excellent way of building the network, learning new stuff and even promoting my blog and business. Write to be Read.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Online Marketing Institute

NOVEMBER 2, 2009

Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Provide “share this” buttons to Facebook and Twitter as a minimum 22. Implement “subscribe” buttons via RSS and Email 23. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Today, I’m going to share my opinion of why you might want to consider adding a blog to your corporate website. I’m sure that there are many of you who have heard (or perhaps personally believe) something similar.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Hubspot

JULY 23, 2010

Keep content topical, informative, and non promotional. If you can include your keywords. You’ll be surprised that many people will still prefer this over RSS. RSS – This is a standard feature for blogs. You also want to build a following on your networks, whether it be your own Ning network or Twitter.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28