KoMarketing Associates

MAY 25, 2022

Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. . Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . Find The Right (High Intent) Keywords .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

NOVEMBER 3, 2015

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. However, the idea that we can look at keywords the same way we always have is even sillier. To me, this is silly.

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

KoMarketing Associates

MARCH 1, 2016

Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Developing a list of good keyword opportunities can be both time consuming and challenging. Prioritizing Your Keyword List.

Keywords 120

Keywords Lead Scoring Lead Ranking Research 120

KoMarketing Associates

SEPTEMBER 3, 2014

The other day members of our team had an informal discussion on how we choose keywords for our clients’ web pages. We base keyword selection on criteria that includes factors like relevance, competitiveness, and existing search results. Keyword research is the life-blood of a search engine optimization campaign.

Keywords 120

Keywords Research SEO Lead Scoring 120

KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). Direct Outreach. Final Thoughts.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

JUNE 25, 2020

So what tactics do B2B marketers use to execute a successful B2B SEO program ? For KoMarketing, content marketing provides the fuel for success. But this is done in coordination with a comprehensive keyword analysis that informs and benchmarks performance. Screenshot Example of Branded Keyword Performance.

Google 257

Google CTR Landing Pages Keywords 257

KoMarketing Associates

APRIL 10, 2020

Depending on the industry or organizations’ target markets, it won’t be surprising if traffic, lead generation efforts, or overall digital marketing performance is down when comparing year over year or period to period benchmarks. So what can B2B digital marketers do to demonstrate impact in such a scenario?

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. SEMrush is a key tool for competitive online marketing analysis and can be used across SEO, PPC, and social media efforts. Google Analytics.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

MARCH 12, 2019

We wouldn’t recommend that, but if you already had a list of keywords and you already had landing pages, you could write a few ads quickly, set up campaign tracking and launch the campaign in one work day. Adjusting spend may affect how much traffic you get, but if you really want to run your campaigns on just $100 a day, that’s possible.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

MARCH 7, 2017

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

JANUARY 3, 2017

So what tactics do B2B marketers use to execute a SEO program ? According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. By default, the Search Analytics Report shows top keywords, based on clicks to the website, over a four-week period.

Analytics 243

Analytics CTR Google Reachforce 243

KoMarketing Associates

OCTOBER 8, 2019

And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. But organic search engine optimization can deliver highly-targeted traffic, too – if you direct and qualify that traffic properly. Pick your keywords wisely.

Landing Pages 138

Landing Pages Paid Content Optimization Lead Scoring 138

KoMarketing Associates

NOVEMBER 15, 2018

Imagine building out an editorial calendar without having done keyword research first. Another example of this would be to do extensive keyword research, but not using the research to guide content development. Another example of this would be to do extensive keyword research, but not using the research to guide content development.

SEO 121

SEO Ad Frequency Content Keywords 121

KoMarketing Associates

MARCH 22, 2018

Difficulty identifying your best keywords. Challenges in keeping up with new product launches and keyword expansion. Identify the Best Keywords for Niche Markets. DSA is a great type of campaign to conduct market research during the discovery phase, which helps accelerate the process of campaign implementation.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

AUGUST 22, 2017

The site performed well for the primary keyword targets, had thousands of pages successfully addressing more specific, secondary keyword phrases, and had been able to acquire links organically through a range of tactics. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

DECEMBER 3, 2019

Some cost money, like SEMRush, but have a wide variety of features, like competitive research, keyword ideas and traffic estimates. Others, like Google’s Keyword Planner , offer a narrower set of tools for free. If this is the case, the keyword chosen might not be the right fit. Monitor SEO Listings. Review Shopping Ads.

SERP 157

SERP PPC Features Paid Search Agency 157

KoMarketing Associates

JANUARY 3, 2017

So what tactics do B2B marketers use to execute a SEO program ? According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. By default, the Search Analytics Report shows top keywords, based on clicks to the website, over a four-week period.

Analytics 201

Analytics CTR Google Reachforce 201

KoMarketing Associates

MAY 21, 2019

Stop me if you’ve heard this before – “I’m getting a lot of traffic from SEO but it’s not the right traffic.”. After all, the traffic you get from organic search can be much less targeted than the traffic you get from paid campaigns. Any good SEO program starts with keywords. Don’t Be Afraid of the Longtail.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

KoMarketing Associates

APRIL 18, 2017

At the end of each month here at KoMarketing, we provide in-depth online marketing reports to our clients that provide an overview of the program’s performance. While these reports are valuable to our clients, they’re also extremely valuable to myself and the rest of the content marketing team. Blog Traffic. Blog Trends.

B2B 121

B2B Top of Funnel Keywords CTR 121

KoMarketing Associates

DECEMBER 22, 2016

.” So, in a nutshell, content marketing development should be more than developing content for just the sake of it. Each piece of content produced must be tied to a certain goal (organic traffic, conversions, lead generation, brand awareness, etc.) – or else it’s just a waste of everyone’s time. What categories do they relate to?

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

KoMarketing Associates

AUGUST 26, 2014

Organic search engine traffic. Percentage of traffic from organic search. This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Unique keywords sending traffic. Landing pages receiving traffic. Keyword rank monitoring.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

NOVEMBER 6, 2018

Their excitement leads to continued trust and investment in SEO as a top performing digital marketing program. Period over Period Organic Traffic Growth. First and foremost, it’s critical to demonstrate period over period growth in organic search engine traffic. Keyword Visibility. Buyer Journey Alignment.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

KoMarketing Associates

APRIL 9, 2019

SpyFu can show you detailed information about your competitors’ SEO and pay per click campaigns, including keywords , estimated spend, estimated traffic, and even the ads they’ve run. It will give you suggestions for negative keywords, tell you who their top organic and paid competitors are, and more. Facebook Ads Library.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

APRIL 3, 2018

What this means for B2B marketers is that more information about how an organization’s web pages perform in Google search results can be realized and evaluated. Now that marketers have access to an even larger set of keyword data, this post outlines four key areas of Google search performance report that B2B marketers should leverage.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

KoMarketing Associates

JULY 20, 2017

In this post, we’ll look at some of the most common SEO myths being passed around the online marketing industry and determine whether each is true or false. Keyword density is an important factor when writing for SEO. META keywords help pages rank better in search results. Things that META keywords can do?

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

AUGUST 19, 2020

Google Ads Keywords, Ad Groups and Campaigns. For example, let’s say an advertiser is seeing poor results for the keyword “website protection”. After enough traffic has been recorded, using the data found in Analytics, an advertiser can determine what headline is most effective based on their goals and make changes as needed.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

AUGUST 2, 2016

Earlier this year I presented a case study on how we grew our digital presence by more than 200% , in terms of total site traffic, over a two year timeframe. As I detailed in my most recent column on Search Engine Land, we committed to an aggressive production goal for content marketing: 250 assets per year or approximately one per day.

SEO 120

SEO Content Marketing Planning Work Management 120

KoMarketing Associates

APRIL 19, 2018

I’m going to discuss one method that directly relates to keyword ranking. And the best news for busy B2B marketers? Among the top goals of any B2B company engaged in SEO work is to rank on the first page of Google results for their priority keywords. Identify Priority Keywords. Keyword frequency and appearance (i.e.

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

FEBRUARY 6, 2018

While increasing search engine traffic is an exciting premise, B2B marketers know that traffic improvements have to be realized with accurate content, ultimately driving high-quality leads and inquiries. Keyword research is only the start for content marketers tasked with supporting SEO. SME Interviews.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

NOVEMBER 16, 2017

The sections we will cover include: Identifying Keywords and Keyword Themes. Step 1: Identify Keywords and Keyword Themes. To develop an organic search-friendly content marketing strategy, you must first have a core set of keywords that are a focus of the business. Assigning Quarters to Themes.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

KoMarketing Associates

APRIL 21, 2015

We’ve received questions about this update from clients and partners and the reality is that for the most part, the percentage of traffic from mobile devices, smart phones in particular, is much more limited than in other industries and markets. Screenshot of all traffic broken out by device category and then source / medium.

Mobile Marketing 120

Mobile Marketing Marketing Analytics Tools Advertising Benchmark Landing Pages 120

KoMarketing Associates

MAY 14, 2019

It’s time to reevaluate your content marketing assets and look for opportunities to further optimize. Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. Analyze Keyword Visibility. What exactly does this entail? Evaluate Top SERPs.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

DECEMBER 13, 2018

In this post, I’ll highlight 12 tips that will help you write better SEO content to achieve your keyword ranking and traffic goals: Choose the Right Topic. To be successful, your content must have a purpose – for SEO content, that purpose is to bring more organic traffic to the site. Assign a Keyword Target.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

KoMarketing Associates

AUGUST 11, 2015

The extended sales cycle we face in B2B online marketing adds to the confusion. That said, we almost always need a deeper understanding of our audience and keyword space to be able to present real business value. If so refining keyword selection through more selective match types and negative keywords might make sense.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KoMarketing Associates

DECEMBER 21, 2017

The report also showcases the importance of paid social, which was ranked as the third most important aspect in the digital marketing industry, right behind mobile and CRO. What AdWords’ Exact Match Keyword Update Means for You. Direct Traffic is Dark Traffic, and That’s OK.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

FEBRUARY 23, 2017

As part of your initial program work, you would have (hopefully) already done your keyword research and identified which core keywords you’ll be targeting in your content. You can also simply type your keyword into a Google search and see what type of content is coming up for it, noting competitor ranking. Organic traffic?

Marketing Strategy 152

Marketing Strategy Marketing & Strategy Content Marketing Top of Funnel 152