KoMarketing Associates

FEBRUARY 10, 2021

A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” So how much of an effect is this having on organic search traffic? Long-tail keywords and intelligent keyword research may become more important than ever.

SERP 295

SERP Features Google Top of Funnel 295

seo.co

OCTOBER 18, 2021

SEO is one of the most important aspects of online marketing. If you want to generate more traffic and make your site rank higher in search engines, then it’s essential that you have a good SEO strategy. But SEO can be expensive , which makes it difficult to determine the best budget for growth.

Budget Programs 105

Budget Programs SEO Advertising Agencies Enterprise Management 105

KEO Marketing

NOVEMBER 21, 2016

Conversion rate from organic search engine traffic. Comparative conversion rate from organic search engine traffic. Once you have the conversion rate, compare it to the conversion rates of other online marketing channels to determine the quality of traffic from organic search. Keyword rank monitoring.

SEO 69

SEO Long Tail Marketing Campaigns Effectiveness 69

KoMarketing Associates

SEPTEMBER 4, 2019

If the news topic aligns with a company’s keywords, it could lead to a huge jump in impressions, a decrease in CTR, and lots of irrelevant traffic coming to the site. Having a nice set of long tail keywords is simply not enough, especially with Google’s recent match type changes. New Hampshire”. Final Thoughts.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

KoMarketing Associates

NOVEMBER 16, 2017

Once the keyword list has been finalized (including long-tail varieties), start grouping them into themes. If you know your business and seasonal search traffic well, consider these patterns as you assign quarters of the year where the keywords have the highest search visibility.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

KoMarketing Associates

JULY 18, 2017

From there, plug in your theme (we focused on “content marketing” in the above example) to a keyword research tool to see what types of related queries have volume. You will be presented with a number of “long-tail” keyword phrases that relate to the theme.

SEO 141

SEO Long Tail Marketing SERP Content 141

KoMarketing Associates

MAY 13, 2020

The second primary benefit of featured snippets to SEO is simply the clicks and traffic that come from organic search when appearing in a listing. Here’s a snapshot of organic traffic to this page since it was picked up by featured snippets. Your piece of content does not have to be thousands of words long for it to appear.

Features 165

Features Google B2B Marketing Top of Funnel 165

Moz

JANUARY 14, 2020

In our 2016 study , the two stand-out correlations with conversion rate were: High-performing websites got more significantly paid search traffic than the chasing pack. High-performing websites got significantly more mobile traffic than the chasing pack. Online PR and display deliver conversions. Race back up to the top!

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

KoMarketing Associates

AUGUST 11, 2015

The extended sales cycle we face in B2B online marketing adds to the confusion. Instead of simply showing broad click data in a PPC campaign, consider illustrating the top 10 or 20 most important keyword phrases being managed and the applicable traffic and impression volume received. METRIC 2: CONVERSIONS.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KoMarketing Associates

DECEMBER 13, 2018

In this post, I’ll highlight 12 tips that will help you write better SEO content to achieve your keyword ranking and traffic goals: Choose the Right Topic. To be successful, your content must have a purpose – for SEO content, that purpose is to bring more organic traffic to the site. Create a Keyword-Focused Headline.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

Biznology

JUNE 8, 2018

The problem with the earlier SEO theory is it presents SEO as a shortcut to traffic. I have cut a lot of pages that might not get a lot of traffic by themselves, but serve to provide the breath of coverage we needed to support the main topics of interest to our target audiences. There are no shortcuts.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

SEPTEMBER 14, 2012

An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Keywords are the foundation of an SEO and online marketing campaign and they need to be relevant and attainable.

Keywords 80

Keywords SEO Long Tail Marketing Amazon 80

KoMarketing Associates

AUGUST 18, 2015

Much like understanding the Monopoly board, it’s crucial to understand content marketing trends and numerical reasoning prior to executing a content strategy. As a member of the content team here at KoMarketing, it’s part of my job to understand the words and phrases that are most likely to drive qualified traffic to our clients’ websites.

Content Marketing 120

Content Marketing Long Tail Marketing Content Marketing & Strategy 120

seo.co

MARCH 8, 2021

But to appreciate the full impact of reaching position zero, consider the following: Position zero drives traffic. The amount of web traffic you gain simply by being the top search result cannot be overstated. Position zero snippets steal traffic from other top search results. Target long-tail keywords of at least six words.

Positioning 64

Positioning Lead Scoring Lead Ranking Long Tail Marketing 64

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Here are 20 of my favorites.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

OCTOBER 20, 2015

With average user time spent on apps growing and more and more B2B companies creating apps – it will become extremely important to familiarize yourself with different methods to drive traffic and users to them. The mobile keyword space is less likely to have a long of long tail searches or extremely long or technical keywords queried.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

KoMarketing Associates

JUNE 5, 2014

When you review your data in Google Analytics or look at your traffic logs, you can use the recorded information to help you analyze your campaign performance and improve your targeting and return on investment (ROI). In many cases long tail exact match terms will generate a much better return or conversion rate.

Adwords 120

Adwords Campaigns Advertising Agencies Lead Scoring 120

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. It also gives you a chance to optimize for long-tail keywords that often get overlooked. Most law firms don’t have enough website traffic to generate massive results from a blog without some sort of complementary strategy.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

B2B Marketing Insights - WE

MARCH 25, 2022

Drive organic traffic with B2B SEO services. SEO is one of the most important, yet often overlooked, marketing strategies for B2B businesses. B2B SEO strategies aim to increase organic traffic by focusing on specific keywords and keyphrases and developing quality content to drive sales-qualified leads. SEO Audit & Analysis.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Biznology

APRIL 8, 2013

To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics. Most website owners will find that the top keywords that deliver traffic to the site are branded keywords. Photo credit: Search Engine People Blog. Conversions. Organic Search Web Metrics'

Analytics 80

Analytics SEO Long Tail Marketing Marketing Analytics Tools 80

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. This helped the users of Google, but produced some painful results for marketers. Long-Tail Keywords Continue to Grow.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. This helped the users of Google, but produced some painful results for marketers. Long-Tail Keywords Continue to Grow.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

KoMarketing Associates

SEPTEMBER 20, 2016

Work across the organization (sales, marketing, customer service) to identify a handful of frequently asked customer questions. From there, look for long-tail search queries that have volume ( Keyword Planner is a helpful tool) and can be included in the question itself. Step 3: Focus on Structure.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

Launch Marketing

NOVEMBER 21, 2018

To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. Consider the following questions as you plan your PPC campaigns: Do you want to run campaigns to raise brand awareness, drive web traffic or generate new leads?

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Hubspot

JULY 29, 2010

Yahoo and Bing, are less important but still an important part of search engine marketing. Look for multi-word phrases or ‘long-tail keywords’ as they are usually less competitive. Often traffic will not be ready to buy right away, but a tempting call to action will lead them down the sales funnel.

Small Business Marketing 28

Small Business Marketing Online Marketing Effectiveness SMB 28

Hinge Marketing

SEPTEMBER 30, 2015

Consider holding a regular meeting — at least monthly — with partners or executives to cover the data you've collected and to regularly remind them that content marketing affects your bottom line — and that you can prove it. Show Them the Website Traffic. SEE ALSO: 4 Metrics to Track ROI in B2B Online Marketing.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Directive Agency

NOVEMBER 2, 2016

The idea of paid for advertisements makes everything seem a little more high stakes to the DIY digital marketer sitting at home on his couch making business decisions. As with everything in the online marketing world, it’s all about aligning the right inputs to create the right outputs. But don’t worry. Ad Group Keywords.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Hinge Marketing

DECEMBER 3, 2014

If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. Content Marketing Online Marketing' 5) Google Trends.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. Google Analytics (GA) provides marketers and website owners with detailed statistics about their website traffic and visitor behavior.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

Biznology

JULY 9, 2014

Do you often find it difficult to get new technology approved even when you know it will help drive increases in non-paid traffic and revenue? In your proposal you’ll want to highlight the advantages of user-generated content as part of a scalable long-tail SEO strategy.

Enterprise Management 80

Enterprise Management Buy SEO Marketing & Strategy 80

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. Google Analytics (GA) provides marketers and website owners with detailed statistics about their website traffic and visitor behavior.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

Hinge Marketing

JULY 16, 2015

Or perhaps you’re the eternal skeptic, thinking marketing technology services and generating leads online only happens through herculean efforts? The truth is that online lead generation is within reach — and it doesn’t take a super firm to pull off. Declare Yourself the Authority, Then Back It Up.

CMS Development 48

CMS Development Work Management Marketing Management Marketing Strategy 48

Hubspot

MARCH 29, 2017

Manufacturers have the chance to reach a wide audience, improve their sales, and increase their revenue with the help of inbound marketing and automation. Why is Inbound Marketing Important for Manufacturers? There are many ways you can utilize inbound marketing to enhance your overall marketing strategy.

Inbound Marketing 28

Inbound Marketing Work Management Top of Funnel Marketing Management 28

Webbiquity

APRIL 2, 2019

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. Long-Tail Keywords Perform Best. Content Length.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Hubspot

MARCH 14, 2011

In preparation for HubSpot’s webinar on local marketing tactics and trends , we identified a few traps businesses can easily fall into. Not Using Long-Tail Keywords. Well, you’d better have long-tail keywords throughout the on-page SEO elements of your site. Make sure to avoid them!

Long Tail Marketing 28

Long Tail Marketing Paid Search Agency Keywords Webinar Metrics 28

BenchmarkONE

JULY 27, 2022

Here are some SEO statistics you can’t ignore: 68% of online experiences start with a search engine. 63% of all shopping starts online, including purchases that happen in a store. 70% of online marketers state SEO is better than PPC when it comes to sales. 66% of consumers perform online research before making a purchase.

Marketing Budget 98

Marketing Budget Traffic SEO Marketing Websites 98