KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”. What Are SERP features?

SERP 295

SERP Features Google Top of Funnel 295

Martech

APRIL 9, 2024

Effective search is the foundation of a successful digital asset management (DAM) system. However, search relies on the power of metadata. Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. Hence, get your metadata in order.

Digital Asset Management 92

Digital Asset Management Industry CMS Transparency Work Management 92

Tiecas

APRIL 23, 2024

Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Optinmonster

JANUARY 22, 2024

WooCommerce SEO (search engine optimization) is essential to any successful eCommerce businesses. It can help your online store appear higher on search engine results pages (SERPs). Products ranked high in search engine results pages (SERPs) reach more people. Is WooCommerce Optimization Easy?

Lead Scoring 67

Lead Scoring Lead Ranking SEO eCommerce 67

Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. Leveraging BERT, Google was able to use NLP to determine the true user intent behind specific search queries.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Contently

FEBRUARY 8, 2023

In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Peeking into keyword search is a great way to get on-the-money content ideas, giving you insights about what readers want to know. Another challenge?

Marketing AI 173

Marketing AI Trends Google SEO 173

Optinmonster

DECEMBER 20, 2023

Do you want to learn how to choose keywords for SEO ? Choosing the right keywords can feel like trying to find a needle in a haystack. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy.

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

Contently

JANUARY 16, 2020

Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. YouTube is the second-largest search engine in the world, one spot behind its parent company, Google. When you search Google, you’re also searching YouTube.

Youtube 196

Youtube SEO Keywords Tagging 196

Optinmonster

JANUARY 22, 2024

WooCommerce SEO (search engine optimization) is essential to any successful eCommerce businesses. It can help your online store appear higher on search engine results pages (SERPs). Products ranked high in search engine results pages (SERPs) reach more people. Is WooCommerce Optimization Easy?

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

Go Beyond SEO

FEBRUARY 8, 2024

One of the most effective ways to achieve this is by optimizing your website and Google Maps listing to improve your SEO. Key Takeaways: Optimizing your website and Google Maps listing is essential to improve SEO and increase online visibility. Take advantage of Google My Business listing to optimize your visibility on Google Maps.

SEO 60

SEO Google Ideal Customer Profiles Keywords 60

ClearVoice

OCTOBER 30, 2023

Scaling content production includes activating many moving parts, from keyword research to content writing to search engine optimization (SEO). In this comprehensive guide, we’ll cover the challenges to increasing your team’s impact, the benefits of optimizing your team, and tools you can use.

Work Management 95

Work Management Budget Programs Marketing Management Content Marketing 95

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Keyword research/rank analysis. Keyword research/rank analysis.

Enterprise Management 137

Enterprise Management Marketing Management Search Marketing Lead Ranking 137

seo.co

DECEMBER 19, 2021

LSI (Latent Semantic Indexing) is a way that search engines determine whether your content is really on-topic and in-depth or just spam. The search engines determine this by looking at the words in an article and deciding how relevant they are to each other. What is Semantic Search & Latent Semantic Indexing (LSI).

Optimization 115

Optimization Keywords SERP SEO 115

Oktopost

MAY 2, 2021

YouTube is the most popular video site on the web and a premier search engine. Many people don’t realize that it is one of the highest searched websites overall. We’ll show you how to optimize your YouTube videos, and discuss the seven best tools to improve your YouTube SEO. Why Use YouTube for B2B Marketing?

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

seo.co

DECEMBER 13, 2022

One of the most overlooked aspects of blogging is actually one of the most important for ranking in search engines: sub heading tags. This can lead to decreased rankings in search engine results pages. Use Keywords in Your Subheaders. Simply adding the keyword you want people to find will help that goal come true.

Tagging 105

Tagging SEO Dwell Lead Scoring 105

seo.co

JULY 19, 2021

Google is undoubtedly the world’s greatest search engine. In plain terms, Google holds a monopoly as not only the most used search engine, but also the most popular online resource. Improving your website’s ranking on a search engine is called search engine optimization (SEO).

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105

Brightedge

APRIL 21, 2021

While keywords are still an important part of SEO and ranking, search engines have evolved and are able to understand the full context of a query beyond just the keywords. Optimizing your content for semantic search can increase your chances of ranking in position 0 results like People Also Ask.

Marketing AI 124

Marketing AI SEO SERP Intent 124

Scoop.it

JUNE 1, 2023

Local SEO is a technique for increasing the visibility of your local business in Google search results. Simply put, it is the structure of your website that allows it to rank higher in search engines and attract more visitors and find new customers by directing them from the internet to your door.

Small Business Marketing 83

Small Business Marketing SEO Business Ideal Customer Profiles 83

seo.co

FEBRUARY 15, 2022

Much like with a site that produces content, eCommerce sites have to be search engine optimized to pop up in the search results over their competitors. Organization doesn’t mean cramming your shop full of categories and drop-down menus and separate pages. Keywords Matter Too. Improve the Interface.

SEO 97

SEO Google eCommerce Mobile Advertising 97

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. The goal for this stage of your SEO competitive analysis is to analyze your target competitors based on the search terms you’re targeting.

Analysis 119

Analysis SEO SERP Domain 119

Scoop.it

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. 2023 is here, and what do we have ?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Brightedge

JULY 1, 2020

SEO (search engine optimization) is the practice of optimizing your online content to rank your website and content pages higher in the organic SERPs (search engine results pages). Both SEO and PPC ads focus heavily around optimizing for specific keywords. Why use SEO and PPC together?

SERP 128

SERP PPC Top of Funnel SEO 128

Exo B2B

NOVEMBER 28, 2023

Now, if somebody wants to find you through search and give you their money, they go to Google and enter juicy keywords. Do LinkedIn posts show up in any Google search? Yes , it’s content that drives Google’s search engine optimization. Want to optimize for search engines – SEO?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Brightedge

OCTOBER 11, 2022

The way search engines index sites hasn’t changed substantially over the last three decades. IndexNow, a protocol that allows for direct communication with search engines, has the potential to dramatically alter the search landscape. What Role Will IndexNow Play in the Future of Search?

Practices 127

Practices Trends Best Practices API 127

Navigate the Channel

JANUARY 8, 2024

According to Google, they fall into four key categories: I-Want-to-Know Moments: Consumers are curious and they want information. To continue to capitalize on this ongoing behavior, businesses must prioritize mobile optimization, content relevance (always!), SEO and SEM, data analytics, cross-channel consistency and user experience.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

seo.co

MAY 11, 2022

People who need a lawyer don’t have time to sift through multiple pages of search results. Search Engine Optimization, also called SEO , involves optimizing your website to make your web pages appear as high as possible in the search results for various search engines like Google, Yahoo, and Bing.

SEO 105

SEO SERP Tips PPC 105

Conductor

JULY 18, 2022

When thinking about optimizing content, your top priority should be search intent. This is something we may take for granted, but it’s the exact reason why search intent is so important. Google has never really cared about us optimizing our content. What is search intent? Informational.

Intent 64

Intent SERP Television marketing Content 64

Sana Commerce

AUGUST 2, 2023

SEO, or search engine optimization is not typically top on the list of priorities for B2B organizations. That’s because for many of these businesses, closed shops mean relying on a tried-and-true customer base, one who won’t likely be discovering content through search engines. The result?

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

SmartBug Media

APRIL 2, 2020

Today, this journey often involves the use of search engines. As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. What Is Alignment and Why Is It Important?

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Conductor

MARCH 16, 2022

If you don’t weave SEO best practices into your content, you’ll eventually see lower search results rankings. Implementing SEO into your content development process will enable expanded keyword research that helps you better articulate your customer’s voice, questions, and needs in your content. Get ready to rise in the ranks.

Education 98

Education Resources SEO Lead Scoring 98

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. In content marketing, do we write for search engines or for readers? Optimize your search engine optimization (SEO): Choose relevant keywords and use them judiciously in your titles, articles and meta tags.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

ClearVoice

JUNE 6, 2022

There are many benefits to having a library of posts on your blog, including greater trust with your audience and increased search engine rankings. After all, search engines want to rank updated and fresh content at the top of search results. Why optimize old posts? What makes the best content for SEO?

SEO 98

SEO Ad Frequency Eye-Tracking Keywords 98

B2B Marketing Insights - WE

MARCH 16, 2022

Ranking at the top of the search engines can be a royal pain in the butt for small businesses. There are literally hundreds of algorithm factors that can mean reaching the top or being buried deep in Google search results pages. What is SEO (Search Engine Optimization) and why do you need it.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Conductor

OCTOBER 11, 2022

e-commerce purchases start with an organic search on the internet, which is why learning how to increase your brand’s visibility in search results is critical. Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO).

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

seo.co

FEBRUARY 14, 2022

Site navigation seems like something you shouldn’t have to think about, but its importance to search engine optimization (SEO) is often underestimated. Google Search Console (GSC) can provide craw stats on your site, letting you know areas that could use improvement. The Importance of Sitemaps and Crawlers.

SEO 98

SEO Optimization CMS Development Lead Ranking 98

Sprout Social

AUGUST 15, 2023

NER is also crucial in search engines, enabling them to understand and recognize key elements in queries and then search and provide relevant results. Manual tags are created so all similar NER entities are classified into a pre-determined category such as “people”, “locations” or “currencies”.

Marketing AI 85

Marketing AI Brand Identity Branding Planning 85

Navigate the Channel

JANUARY 10, 2024

Common content KPIs include traffic, engagement, conversions, search engine optimization (SEO) performance, social media metrics, lead generation, brand awareness and audience feedback. SEO Performance Content’s effectiveness can be determined by its ability to rank well on search engines.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65