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The Wikipedia test for content marketing

Biznology

Good content marketing educates the customer. To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. Here’s a way to find out: go read the Wikipedia page for your product. Meet challenges with industry-leading cloud object storage.

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The Ultimate Guide to Internet Marketing

Hubspot

Internet use is increasing worldwide every day -- in fact, over four billion people around the world use the internet, as of 2018. Marketing is, and always has been, about reaching customers where they are. In the crowded space of the internet, how are you supposed to differentiate your business to reach the right audience?

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AI copyright could lead to new Marketing opportunities

Kevin Indig

One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. Of the 45 terabytes of text GPT-3 was trained on, 60% came from Common Crawl*, 22% from WebText 2 (which is trained on outgoing links from Reddit), 8% on books and 3% on Wikipedia.

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How Google (Actually) Works

seo.co

In fact, Google controls about 92.05% market share in the internet industry. In the early days of the internet, it was difficult to perform extensive research and searches into everyday topics. In fact, Google is the richest company in the world in regards to market capitalization. What is a Search Engine?

Google 105
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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. How will brands, social media marketers, and PR professionals find their way back to the fold?

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How AI Marketing Effects SEO

Stevens & Tate

One area in which AI is currently upheaving the status quo is in the online marketing world. The emergence of AI marketing over the past few years is already changing the way businesses market their brands — and for the better. However, the introduction of marketing AI has changed the way Google is able to rank content.

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How purposeful branding is driving millennials and social entrepreneurship

Biznology

Consumer product companies seem to leading this trend. Wikipedia defines social entrepreneurship as “the use of techniques by startup companies and other entrepreneurs to develop, fund and implement solutions to social, cultural, or environmental issues.”