The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Systems like Marketo can be used to remind sales reps (via sales alerts) of untouched or stale leads. Marketo has more than 300 content assets on offer on its Website.). Think you have enough content?

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Oktopost

SEPTEMBER 22, 2021

Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. He was named Top Martech Marketer to Follow in 2020, awarded Fearless Marketer of the year in 2018, and is a 2x Marketo Champion. And on Spotify.

B2B Thought Leadership 123

B2B Thought Leadership Transparency Thought Leadership Paid Search Agency 123

Adobe Experience Cloud Blog

APRIL 30, 2018

Last year, Marketo kicked off a multiyear alliance with Google Cloud, to migrate our entire infrastructure to the Google Cloud Platform. Currently, the Marketo Engagement Platform manages nearly half a trillion of these interactions every year. Introducing Marketo Audience AI.

Marketing AI 128

Marketing AI Campaigns Elasticity Marketo 128

Adobe Experience Cloud Blog

OCTOBER 20, 2014

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo! YouTube Channel Do’s. YouTube Channel Don’ts.

Youtube 48

Youtube B2B Thought Leadership Top of Funnel Viral Marketing 48

Adobe Experience Cloud Blog

APRIL 11, 2011

by Katie Byrnes So you’ve created some pretty cool videos and uploaded them to your YouTube channel, naturally. Relax, we’ve found a few ways to add subscribers and increase YouTube viewership. That way, it is easier to demographically target people with the same interests as the video. Still no views?

Youtube 48

Youtube Best Practices Marketo Demographics 48

Adobe Experience Cloud Blog

OCTOBER 2, 2010

In case you haven’t had the chance to check out Marketo’s B2B Sales and Marketing Book Club , we’ve decided to showcase one book every week. Why we are interested in this book : Buying behavior has changed forever. Check out Marketo’s YouTube page to see Anneke speak on how to get started with Sales 2.0.

Marketo 48

Marketo Web 2.0 B2B Sales Youtube 48

SmartBug Media

FEBRUARY 10, 2020

By the time they are ready, they’ve seen your website, your competitors’ websites, attended a webinar, watched a YouTube video , been on all the review and social media sites, and downloaded applicable thought leadership content. In fact, according to Marketo , 25 percent of all leads will never buy your product or service.

Lead Scoring 19

Lead Scoring Lead Ranking Marketo Sales Qualified Leads 19

Adobe Experience Cloud Blog

AUGUST 14, 2017

Unlike the company’s venture into related video content, which launched in 2015, Watch seems to initially compete directly with YouTube, with the potential to creep into Netflix’s original series market share. Currently, those interested in creating a Show Page are able to fill out an inquiry form on Facebook’s help platform.

Facebook 134

Facebook Advertising Agencies B2B Thought Leadership Paid Search Agency 134

Adobe Experience Cloud Blog

AUGUST 7, 2018

Every time you open up your YouTube homepage and see a video you may like, it is machine learning at work. Don’t ignore this data, as you may find some of your most interested potential customers have been reading articles about your product or service, just waiting for you to reach out. 2. Siri and Cortana.

Examples 134

Examples Classified Ads Paid Search Agency Internet Marketing 134

SmartBug Media

MARCH 18, 2019

YouTube is probably the most mainstream video hosting platform out there. In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Video editing. Live streaming.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Martech

SEPTEMBER 9, 2022

. “Once you start taking those things to YouTube, that’s several more million.” It features several thousand early adopters who have created profiles designed to indicate their interests, skills and certifications. ” Read next: Why community could be the next big thing in marketing. The network effect.

Marketing Automation Services 110

Marketing Automation Services Communities Hubspot Enterprise Management 110

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Assuming you’re interested in awareness, how many shares or likes would you consider a success? Pew Research Center data shows at least 7 in 10 of them use YouTube, Facebook, Snapchat, and Instagram. Others are looking for brand awareness, which they accomplish through everything from employee testimonials to animated shorts.

Creativity 157

Creativity Video Marketing Brand Identity Branding 157

Convince & Convert

FEBRUARY 27, 2015

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Marketo explains , “Resourceful, actionable, helpful websites are the ones that users linger on, click through, link up with, and return to, so modern digital marketing means good SEO.”. Instead, use keywords as a launch point for content strategy so you’re still speaking to the reader’s interest and queries. CUSTOMER CONVERSION.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Convince & Convert

APRIL 6, 2013

million YouTube views in 18 months. Tons of interesting speakers and attendees. Should be an interesting discussion. Right after that session, I’m off to San Francisco to talk Youtility at the Marketo User Summit, then a red eye home. Like this guy, whose massively useful video on shucking corn has generated 7.5

Paid Search Agency 123

Paid Search Agency Companies Marketo Social Media 123

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

These advocates are willing to wait in line for hours just to own a new Apple device, and then they go home and post unboxing videos on YouTube and talk about the new product features on social. Discover Your Audiences’ Interests. A segment of Apple customers is the prime example of brand advocates.

Peer-to-peer 109

Peer-to-peer Brand Identity Branding Loyalty 109

SalesIntel

NOVEMBER 17, 2022

If emails are tailored to recipients’ interests and pain points, engagement and replies will increase in kind. You can automate email marketing by managing email creation and sending list segmentation, and lead generation forms with an Email Service Provider (ESP) like Mailchimp or more advanced solutions like Hubspot, Marketo, or Pardot.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Vidyard

JUNE 7, 2021

YouTube Audio Library 5. Or maybe you’re a B2B tech company explaining a complex topic like how video marketing works and want something with an even tempo that adds interest without drawing attention. Like Marketo. YouTube Audio Library YouTube offers royalty-free music too. Bedtracks 4.2 PremiumBeat 4.3

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? You probably even get push notifications on your apps when someone goes live.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. According to smartinsights , 482,765 websites were using marketing automation technology last year, with HubSpot leading the pack with 21% market share; Marketo seems to be the preferred tool for large enterprises.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Adobe Experience Cloud Blog

JANUARY 25, 2018

First of all, Google owns YouTube so it’s in their own interest to promote video content. When writing a blog post, for instance, go to YouTube, find a video that accurately describes your topic, and embed it in the blog post you’re writing. And that’s not a huge surprise. Image Source ). Kind of like I’m about to do.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. These audiences are “low-hanging fruit” since they’re interested in similar topics, so make sure you capture their attention.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Adobe Experience Cloud Blog

DECEMBER 11, 2018

Anyone who looks for contact info is likely to scroll to the bottom of the page, where they’ll find links to Facebook, LinkedIn, Twitter, Google+, and YouTube. It shares interesting news from customers, shows up at festivals and special events, and even indicates when it’s about to run out of a particular burger for the day.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

Vidyard

OCTOBER 16, 2019

Or maybe you’re a B2B tech company explaining a complex topic like how video marketing works and want something with an even tempo that adds interest without drawing attention. Like Marketo. Listen to it on YouTube, then try to find similar-sounding songs based on the rhythm, speed, progression, instrumentation, or key.

Video Marketing 102

Video Marketing Copyright Domain Advertising Agencies 102

Vidyard

MARCH 23, 2021

It’s a fair question, and while interesting, it’s also misleading—views are just a vanity metric unless paired with more meaningful measurements like video engagement stats. Are you using interesting titles and thumbnails? They used Marketo forms to gate the videos and lead score in Marketo based on percentage viewed.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Engagio

JUNE 14, 2019

Yes, it’s the story of how Jon Miller did inbound in the early days at Marketo versus how we’re doing it at Engagio. Watch on YouTube ). And I thought it was really interesting, because he was the original co-founder of Marketo. Here’s my conversation with Aaron. – Show up on Google. per account, per one company.

Case Study 48

Case Study Case Studies Inbound Marketing Studies 48

Vidyard

JUNE 7, 2021

YouTube Audio Library 5. Or maybe you’re a B2B tech company explaining a complex topic like how video marketing works and want something with an even tempo that adds interest without drawing attention. Like Marketo. YouTube Audio Library YouTube offers royalty-free music too. Bedtracks 4.2 PremiumBeat 4.3

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital tools such as Google Analytics, Google Search Console, SEMRush, and SurveyMonkey can help you identify what your ideal customers’ interests are, what keeps them up at night, and how you can approach them with a highly-personalized, warm proposal and, eventually, convert them into buying customers.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

TrustRadius Marketing

OCTOBER 1, 2018

For example, one of the most recent posts explores how Adobe’s purchase of Marketo will affect the industry. Are you interested in how to make the most of your leads? Executive leaders will be interested to follow research and opinions shared on this site. Bizible is a revenue attribution software owned by Marketo.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Did you know that YouTube is the second largest search engine in the world? These are the topics that interest their existing customers, which is why it attracts new ones too. short-form video and photos on Instagram , long-form video on YouTube). Start Using Video. With over 1.9 Will you create content once a week or daily?

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

LeanData

DECEMBER 8, 2022

For example, how will interested buyers find their way to the right calendar for the right person at your organization? . BookIt ingests leads from a webform on your website, qualifies the leads, routes based on your logic to the appropriate reps and presents the interested buyers with potential meeting times to schedule on the spot. .

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Best Practices 52

Customer Experience Matrix

NOVEMBER 19, 2008

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. The general rule is pretty obvious: pick the vendors that people are most interested in. Google and YouTube.) What’s more interesting is the figures for the Marketing Automation group.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Vidyard

OCTOBER 16, 2015

First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. Knowing whether someone made it to the end is powerful, especially for higher value content.

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Marketing Automation Services 50

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. Score leads: Set scoring rules based on viewers’ interest in a particular feature or product.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

FEBRUARY 4, 2014

Asking viewers to enter their email address before gaining access to a video allows you to create a new lead as soon as a prospect expresses interest. If you’ve piqued their interest with good top-of-funnel content in advance, you’ll score high quality leads as they’ve watched a few videos before the mid-funnel email gate.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

SpotMe Blog

JULY 27, 2021

From anywhere in the world, you have the power to gain interest in your product, gather valuable feedback from participants, and generate massive amounts of highly qualified leads. Try out different ad copy and design concepts to determine which components of your event and product leads are most interested in. A/B Testing!

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

SpotMe Blog

SEPTEMBER 15, 2022

If you repurpose that event, nobody is going to show any interest and you’ll have wasted your time. Make sure your event captivates your audience’s interest from the start, so you know the topic will also engage them afterward. . Your default choice if you want to repurpose your event recording after your event may be YouTube.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59