Sprout Social

MARCH 16, 2022

Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. But beyond its popularity as a social platform, YouTube also has SEO and search applications. YouTube prioritizes how much time is spent watching a video.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Hubspot

NOVEMBER 16, 2018

Having a Company Page on LinkedIn is essential. On November 13 th , LinkedIn relaunched Company Pages as LinkedIn Pages, adding new features that customers value most. If you log into LinkedIn today, you’ll notice some obvious differences. If you log into LinkedIn today, you’ll notice some obvious differences.

Linkedin 76

Linkedin Paid Search Agency Companies Work Management 76

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. LinkedIn is normally activated only when they are looking for a new job. What Employee Personas are there? Description.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Webbiquity

MARCH 31, 2022

Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too. You can connect with him via LinkedIn and Twitter. Account-based marketing is here to stay.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Martech Advisor

FEBRUARY 17, 2020

Over 85% of teens believe they can do anything if there is a YouTube how-to on it means that marketers need to fully utilize the format of video. Video marketing, initially popularized by YouTube, has gone on to dominate most social media platforms, such as Facebook, Snapchat, TikTok, and Instagram.

Marketing AI 144

Marketing AI Video Marketing Planning Youtube 144

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Heinz Marketing

FEBRUARY 16, 2023

Unlike other social media platforms like LinkedIn, TikTok does not allow pages to create a “landing page” outside of the profile page. Like Twitter, engagement on TikTok tends to skew negative with about 34% of user interactions being negative, according to a 2020 report by Digiday.

B2B Marketing 102

B2B Marketing B2B Paid Search Agency Ideal Customer Profiles 102

chiefmartech

JANUARY 1, 2024

The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. Welcome to 2024! I expect this will be a transformative year in martech.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Buffer

SEPTEMBER 6, 2022

In 2018, YouTuber Elle Mills posted a video detailing how burnout had impacted her ability to share content with her millions of YouTube subscribers. On how she avoids burnout, Tori says, “I find being present with people that I love is really helpful for me.

Creativity 120

Creativity Youtube Newsletter Comparison 120

The Lead Agency

MAY 10, 2023

Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. Social media has completely changed how organisations interact with their customers, and B2B enterprises are no different. Social media is presently used by 58.4%

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Martech

MARCH 31, 2023

These groups may have LinkedIn groups, Slack workspaces or listservs. Online courses On-demand training providers, like Coursera, LinkedIn Learning, and Pluralsight, offer access to most content for free. While on-demand courses lack real-time interaction between instructors and fellow participants, they are very convenient.

Work Management 114

Work Management Marketing Management Training Vendors 114

Valasys

JANUARY 25, 2024

Testimonials, on the other hand, offer a credible and compelling way to present your product or announcement, making your claims more believable through real-life experiences. Lastly, consider interactive videos. Each platform, be it YouTube, Facebook, LinkedIn, or Instagram, has its own set of specifications and audience preferences.

Video Marketing 45

Video Marketing Marketing & Strategy Marketing Strategy Product 45

Oktopost

SEPTEMBER 13, 2022

There are a number of benefits that financial services can experience by being present on social media, which include: Build trust: Financial services is a relationship-based industry. For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. Built-in scheduling tools.

Social Media 84

Social Media Work Management Marketing Management Service 84

Salesforce Marketing Cloud

OCTOBER 10, 2023

For example, as part of the sales process, a rep may choose to reach out on LinkedIn or make cold calls to find prospects. Second, having set stages for every sale removes the worry about what should happen next, allowing reps to be fully present in prospect conversations and focus on building authentic relationships.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

sagefrog

FEBRUARY 7, 2024

You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences. In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

KoMarketing Associates

MARCH 15, 2016

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. You can also promote your content on Twitter and LinkedIn to get it in front of more people.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

B2B Digital Marketer

NOVEMBER 23, 2023

Join us as we navigate the challenges and benefits presented by current SEO trends, gaining actionable insights that can shape your content creation endeavors. Analyze Current Consumer Data Look at existing data on how your customers interact with your brand and content, focusing on patterns that indicate behavioral trends.

SEO 64

SEO Intent Trust Marketing Paid Search Agency 64

Oktopost

AUGUST 19, 2021

Listen to the podcast: For more thought leadership on how data privacy regulation, GDPR and identity impact B2B business activities, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. New privacy laws require a new way of interacting with buyers. Catch all episodes here.

Privacy 62

Privacy B2B Thought Leadership Transparency Thought Leadership 62

Sprout Social

SEPTEMBER 2, 2022

Social Media Marketing Foundations (LinkedIn Learning). Introduction to Social Media Strategy (LinkedIn Learning). Diversity and Inclusion in Marketing (LinkedIn Learning). Price (at the time of writing): You need a LinkedIn Learning subscription—free for one month, then $26.99/month. Level: Beginner. Type: Course.

Social Media 118

Social Media Training Course Resources 118

Brandpoint

FEBRUARY 22, 2022

Figuring out where your brand fits in the world of social media presents a challenge for many businesses. For LinkedIn, that same target may be found by job title/industry. LinkedIn | It’s my professional ‘network.’ This is a little bit YouTube meets Instagram. It’s okay if your audience is small — if it’s right.

Social Media 127

Social Media Media Youtube Communities 127

Binary Demand

MARCH 11, 2024

The rise of micro-influencers, with their highly engaged followings (10,000-20,000), will present an exciting opportunity. By repurposing content into short-form videos, marketers ensure wider distribution across platforms like YouTube Shorts, TikTok, and Instagram Stories.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

KoMarketing Associates

AUGUST 5, 2015

If you are connected on LinkedIn, write a colleague a LinkedIn recommendation. Rate a good video from one of your that was published on YouTube. Share a great presentation from Slideshare. Participate in a LinkedIn group discussion of interest (or Facebook, maybe even Google+). Pressed for time?

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

Webbiquity

AUGUST 22, 2017

Producing videos you share on YouTube as well your website. Once you have great content, you can amplify it across social networks like Facebook Twitter, Pinterest, and LinkedIn. Today, prospects and customers use multiple touch points to interact with businesses: website, blogs, apps, emails, social media, and more.

Ad Building 273

Ad Building Branding Brand Identity Enterprise Management 273

Binary Demand

MARCH 11, 2024

The rise of micro-influencers, with their highly engaged followings (10,000-20,000), will present an exciting opportunity. By repurposing content into short-form videos, marketers ensure wider distribution across platforms like YouTube Shorts, TikTok, and Instagram Stories.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Post: New Communication Tech and Work Literacy Presentation. New Communication Tech and Work Literacy Presentation View SlideShare presentation or Upload your own. We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. Post to Twitter.

Work Management 100

Work Management DMCA Ning Privacy Policies 100

Content4Demand

FEBRUARY 15, 2023

Join Content4Demand content experts in a hands-on workshop to learn to cut through the content clutter with three key strategies: knowing your buyer personas, developing content specific to their buying stages and creating interactive content experiences that move them through the funnel to a purchase. Are We Ready to Trust the Machines?

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Hubspot

NOVEMBER 5, 2019

For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products. Facebook is the second-most used social platform globally , followed by YouTube.

Paid Content 94

Paid Content Research Product Youtube 94

Pam Didner

JANUARY 18, 2023

ChatGPT was released in November of 2022 by OpenAI; it’s a language model which interacts in a conversational way. Check out this YouTube video from Graham Stephan; he outlines a bunch of ingenious ways he and others have used AI tools like ChatGPT to generate revenue. Everyone is excited about its many capabilities, myself included.

Marketing AI 80

Marketing AI B2B Marketing Copywriting B2B 80

Martech Advisor

MARCH 13, 2020

You should also have in-house spokespersons in case you have to interact with media or publications. During the early outbreak, it's difficult to communicate the correct information because new data and events might make the present practices obsolete. Let us know on LinkedIn , Facebook , or Twitter. Protect Your People.

Work Management 128

Work Management Marketing & Strategy Marketing Strategy Marketing Management 128

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. LinkedIn is a network laser-focused on business trends and networking. Make a point to interact with at least a few profiles per day. Define your content strategy.

Social Media 106

Social Media Social Marketing Media Business 106

Valasys

APRIL 29, 2021

LinkedIn is an extraordinary platform to interact with nearby customers just as other entrepreneurs. LinkedIn will propose friends or companions with company suggestions as per your past interaction and research data on the platform. Build a bigger network. Leverage Online Evens or Webinars for getting attendees.

WOMM 52

WOMM Tips Word of Mouth Business 52

B2B Marketing Traction

JULY 9, 2014

Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. You can view my SlideShare presentation – it’s embedded at the end of this post. View the SlideShare presentation: Social Media Marketing presented to the SouthBay CEO Forum from New Incite / Jen Beever.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

flux.la

AUGUST 11, 2020

Websites for all types of interests are available, whether you’re more visually inclined, or enjoy interactive sites. Having presently been adopted as part of the Zuckerberg empire, it also has access to a similarly large-scale consumer base and marketing stage like Facebook Messenger. Your answer is Facebook advertising!

Paid Content 52

Paid Content Social Media Media Branding 52

SpotMe Blog

JULY 27, 2021

Using participant feedback to improve your product, recycling webinar content into written content and blog posts for your website, and posting old webinars on YouTube as evergreen content are just a few bonuses that come with hosting webinars. Or perhaps your Google, Facebook, or LinkedIn ad targeting is off. Key Metric to Track.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Brandpoint

JUNE 5, 2023

If so, LinkedIn might be your strongest path. How can brands ensure authenticity and transparency in their social media interactions to foster genuine engagement and build trust with their audience? Think about IRL social interactions. Each is a different atmosphere and presents different opportunities for brands.

Advertising Agencies 62

Advertising Agencies Social Media Paid Search Agency Communities 62

Martech Advisor

SEPTEMBER 26, 2019

While 6-second video ads have been around since 2016, with YouTube’s Bumper Ads and Facebook’s short video ads, and more recently Instagram and Snapchat ’s Story Ads; Twitter joining the battleground changes marketing dynamics altogether. Write to us on Twitter or LinkedIn or Facebook ; we’re always listening!

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91