interactive Lead Generation Related Topics 
Industrial Marketing Today
JUNE 18, 2015
I hear too many manufacturers and industrial companies talking about creating campaigns because they want to pump up their lead generation. That mode of thinking is outdated and simply doesn’t work today where you are dealing with mostly invisible and self-directed industrial buyers. This is only a content summary.
Industrial Marketing Today
SEPTEMBER 26, 2011
It has been my experience within the industrial sector that these companies rarely use email marketing proactively for lead generation. To me, those contacts are prospects and not leads. For more on that, refer to my post, “Subscribers to Free Content are NOT Leads.”. There is a difference. How about free?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Industrial Marketing Today
DECEMBER 7, 2010
Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Why is lead nurturing important?
Industrial Marketing Today
OCTOBER 17, 2010
My client wanted to gain a better understanding of Web site interactions that could be tied to a specific email and help him refine his landing pages to improve his lead generation efforts. Click on the “Goals&# tab to view detailed statistics on web interactions and goal conversions from each campaign.
Industrial Marketing Today
DECEMBER 12, 2010
Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation. Assigning a numeric score to business sales leads based on a predefined set of rules, takes away the subjectivity out of qualitative ranking like Hot, Warm and Cold leads. Oh, what a waste!
Industrial Marketing Today
OCTOBER 9, 2012
A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation. How do you rise above the noise when there is so much parity in Value Propositions?
Industrial Marketing Today
JUNE 22, 2011
Visitors who sign up to download your white papers, eBooks and other free content definitely grow your list of contacts but calling them leads without taking the next step is premature at best if not a costly mistake. See SAL is the Glue that Binds Sales and Marketing in Lead Generation ). Timeframe.
Expert insights. Personalized for you.
60 
Let's personalize your content