Oktopost

JANUARY 31, 2024

Employee advocacy operates on a similar principle. Despite the growing prominence of advocacy programs, gauging their effectiveness and showcasing tangible business value from them presents challenges. This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy.

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ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Marketing Insider Group

MARCH 18, 2020

An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee advocacy program will be ineffective, but it could also be damaging to your company and brand reputation. Think about what’s in it for your employees too.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. Both strategies are methods of building relationships on social media through your employees, but their goals and results are different. Jump Ahead: What is Social Selling?

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Top of Funnel Ideal Customer Profiles 62

Webbiquity

NOVEMBER 29, 2022

Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. They also foster customer advocacy and help bring in new leads organically. Train your employees. Image credit: Blake Wisz on Unsplash. Embrace automation tools.

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Loyalty Lead Ranking Lead Scoring Budget Programs 309

Marketing Insider Group

OCTOBER 15, 2019

It’s not some trendy person who is clever and insightful who you feel like is your best friend. This month in New York City, a company that evaluates business data called Sylo hosted a one-day summit on what it called “Influencer Fraudnomics.” Employees are your ambassadors. Influencer marketing is a hot topic these days.

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Activities Marketing Agencies 2 Paid Search Agency Case Studies 217

Oktopost

NOVEMBER 22, 2023

Instagram: When sharing engaging images and videos, Instagram is a great platform to promote your company culture and share bite-sized content such as tips, tricks, and market insights. From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. 7 Top B2B Social Media Trends 1.

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Social Media Trends Media B2B 117

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks.

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Sales Management Examples Top of Funnel B2B Thought Leadership 136

Oktopost

APRIL 9, 2024

Insights into your target audience- Demand gen focuses on learning how to communicate effectively with your customers, giving you actionable insights into their needs, values, and behavior Source How does B2B demand generation work? At any given time, most of your best prospects aren’t in the market to buy what you’re selling.

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Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? And LinkedIn employee advocacy is how you reach them. Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel.

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Linkedin Paid Content Tips B2B Thought Leadership 115

Vision Edge Marketing

OCTOBER 3, 2023

And that’s the focus of this episode of What’s Your Edge? We’ll explore the importance of well-crafted customer-centric strategies, guided by data-driven customer insights that will help you strike it rich when it comes to customer acquisition and retention. Seems obvious, right?

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Marketing Insider Group

SEPTEMBER 18, 2019

With the shifting world of marketing and the ever-increasing use of social media by brands, marketing advocacy strategies are imperative. One of the most important parts of advocacy marketing, besides your loyal customers, is your employees. First, What is Advocacy Marketing? How to Establish Advocacy Marketing.

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Planning Paid Search Agency Work Management Guidelines 201

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition. But if we actually take a step back, what do we really mean by the term ‘influencer’? But if we actually take a step back, what do we really mean by the term ‘influencer’?

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Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

OCTOBER 11, 2018

We are very excited to announce that just over a year on, we are publishing yet another guide book – this time on Employee Advocacy. Similar to our last paper, we have brought together Influencer Marketing, Employee Advocacy and Social Selling experts to share their insights and tips.

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Buyer's Journey Organization Paper Social Media 223

Vision Edge Marketing

OCTOBER 10, 2023

They orchestrate the harmony between people, technology, and business results and driving revenue, improving profit margins, and increasing employee productivity. By streamlining customer-oriented processes, companies can enhance the overall customer experience, driving customer loyalty, repeat business, and advocacy. That is true.

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Process Optimization Work Management Marketing Management 229

Circle Studio

NOVEMBER 23, 2021

So what macro trends will likely have the biggest impact on firms in the coming year? Performing a SWOT on each of your primary competitors will provide necessary insights for driving strategy. Data is not just about what happened in the past, but now it can help predict what will happen in the future. Client centricity.

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Marketing AI Trends B2B Marketing SWOT 193

Oktopost

FEBRUARY 12, 2024

What is the Smarsh integration? For many financial services organizations, Oktopost has become the go-to social media management platform to engage with customers and build employee advocacy programs. When it comes to social media for financial services, compliance is not just a priority; it’s a necessity.

Marketing Management 62

Marketing Management API Ideal Customer Profiles Barriers 62

Oktopost

JUNE 26, 2023

We’re big believers in the power employee advocacy holds for social media marketing. But that’s what’s on paper. But that’s what’s on paper. In practice, how does employee advocacy get off the ground – and, over the long-term, maintain momentum? Jump to Section First of all, what is employee advocacy?

Social Media 62

Social Media Media Opt-out Opt-in 62

Sprout Social

MAY 11, 2023

But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. What are brand safety tools? This intel gives you the audience insights you need to create a customer-centric social strategy. brand safety rate and a 99.9%

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Paid Content Tools Brand Identity Branding 131

Convince & Convert

OCTOBER 22, 2021

Your employees each have a morning ritual. What if your company could become a part of employees’ daily routines? What if there was a way for you to use this downtime to inform others and increase brand awareness? Welcome employee social advocacy! Welcome employee social advocacy!

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Social Media Customer Surveys Eye-Tracking Opt-out 125

Martech

APRIL 10, 2024

We need solutions that break new ground, push the boundaries of what’s possible and redefine industry standards. We need solutions that break new ground, push the boundaries of what’s possible and redefine industry standards. We need tools that not only function flawlessly but surpass expectations.

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Work Management Marketing Management Product Differentiation 112

Oktopost

SEPTEMBER 15, 2022

However, without marketing leading an employee advocacy initiative, and truly understanding the type of persona that defines your organization, you most likely will fail. If you want to tap into creating brand evangelists, you need to understand your employees, the same way you understand your customers. Meet Barney.

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B2B Thought Leadership Transparency Buyer Personas Thought Leadership 117

Sprout Social

APRIL 25, 2024

Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template? This social media campaign brief template encourages you to incorporate insights from across your organization. Download the template 2.

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Social Media Template Work Management Marketing Management 65

Sprout Social

MARCH 29, 2023

By sharing vital insights, these teams can collaborate to build a social media recruitment strategy that overcomes a company’s most pressing recruitment roadblocks and fills open roles with world-class talent. Responding and engaging with your employees also has a positive impact on prospective candidates. Now, it’s the new norm.

Social Media 101

Social Media Acquisitions Media Marketing & Strategy 101

Oktopost

DECEMBER 9, 2020

Master social media strategist Christie Le joins me on our Radically Transparent podcast to disclose her employee advocacy secret sauce when it comes to launching and maintaining a successful program. Listen in and learn best practices for any employee advocacy program into 2021. Like What You Heard?

Social Media 147

Social Media Media Startups Transparency 147

Sprout Social

FEBRUARY 14, 2023

And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. The time to build your social advocacy program is now. ” That’s where employee advocacy comes in.

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Examples Zoominfo Work Management Webinar Metrics 93

Lake One

OCTOBER 19, 2023

The more that other businesses expect a new and enriching experience from each post, the more they’ll come to distinguish you from the rest of what they see, with a measurable, positive impact on your bottom line. Employee advocacy is the unsung hero of social media success. B2B social media strategy is all about standing out.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

Sprout Social

NOVEMBER 1, 2021

Some of the best advocates for your brand can be your own employees. While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. Employee advocacy has a lot of benefits for both the company and the employee. What is employee advocacy?

Work Management 124

Work Management B2B Thought Leadership Thought Leadership Marketing Management 124

Oktopost

MAY 16, 2022

You bring your employees and colleagues into your core messaging. Represented by Colin Day, Oktopost’s Managing Director EMEA, and Andrew Davies, Marketing Director at Capco , we highlighted some of our biggest insights into getting actionable value from social media, and how to do it for yourself. From employee advocacy?

Social Media 91

Social Media B2B Thought Leadership Media B2B 91

Oktopost

APRIL 6, 2023

What is the purpose of thought leadership? Most of us can list off a few companies that, these days, just seem to know more than their counterparts – they have better insight, and more practice-based understanding – and most of us would rather lend those companies our business. Your employees are the lifeblood of your business.

Thought Leadership 69

Thought Leadership B2B Thought Leadership Ad Building Social Media 69

Oktopost

MAY 20, 2021

We have talked about how to pilot and launch B2B employee advocacy on numerous occasions – in our blog posts , podcasts , webinars , and one-on-one sessions with our customers. So you probably already know the steps to successfully kicking off social advocacy (if you’re still not sure, click the links above!).

Social Media 118

Social Media Acquisitions Paid Search Agency Network Marketing 118

EveryoneSocial

NOVEMBER 16, 2022

If you want to drive real growth through this social network, there are ultimately three main ways to do that: Employees Founders/Execs Company Page. Activate Employees. If you lead social media for your organization, then you’re likely familiar with employee advocacy or have at least heard the term before. LinkedIn ).

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Paid Content Linkedin Ad Building Marketing & Strategy 136

Oktopost

FEBRUARY 28, 2022

What is Employer Branding? What is an Employer Branding Strategy. What Is Employer Branding? Employer branding is the marketing of the experience your employees and potential candidates have through your recruiting, employment, and ending of professional relationships with employees. Table of Contents.

Work Management 136

Work Management Marketing Management Paid Search Agency Companies 136

Sprout Social

NOVEMBER 1, 2023

What is behind-the-scenes (BTS) content? Social media is an ideal channel for BTS content because it can include videos, photos, blogs and other content formats that highlight the employees, procedures and creative processes that bring the business to life. 10 behind-the-scenes post ideas and examples for your next campaign 1.

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Campaigns Work Management Content Transparency 91

Onalytica B2B

NOVEMBER 22, 2018

DOWNLOAD EMPLOYEE ADVOCACY 2.0. Create long term objectives and give yourself a vision to work towards – be optimistic, but also be realistic about what you can achieve and in what time frame. Brands have a whole network of influencers right at their fingertips: their employees.

Planning 266

Planning Tips Top of Funnel Work Management 266

Trade Press Services

JANUARY 29, 2024

What Are Brand Ambassadors? They refer customers to your company, provide feedback and reviews, and engage with or share your content and insights. 1: Employees Employees are some of your most valuable brand ambassadors because they already have a rich understanding of your company, culture and expertise.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Oktopost

FEBRUARY 26, 2024

As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue. As a result, B2B marketers require insights that reflect the entirety of their buyer’s journey, spanning from initial engagement to conversion.

Social Media 62

Social Media Top of Funnel Media Allocation 62

Oktopost

JULY 4, 2022

It’s normal to feel that uncertainty around what you’ll do with your social media program, and how you can move forward as painlessly as possible. What End-of-Life Means for Social Studio. What to Look for in a Social Studio Alternative. What does End-of-Life Mean for Social Studio? Quick Links.

B2B Thought Leadership 131

B2B Thought Leadership Work Management Social Media Marketing Management 131