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Measure, Test, Measure: A Proven Framework for Better Data-Driven Decisions

Vision Edge Marketing

In the insightful words of Jeff Bezos “What we need to do is always lean into the future; when the world changes around you and when it changes against you—what used to be a tailwind is now a headwind—you have to lean into that and figure out what to do.” Spotlight on the 4 Fundamental Success Factors of Measure.

Training 242
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How BODs Can Architect Better Strategic Customer-Centric Designs | What’s Your Edge

Vision Edge Marketing

Board members can guide and empower the leadership team by setting a clear vision for customer-centricity, aligning it with overall business objectives, and ensuring adequate resources and support. We believe that the board of directors needs to play a crucial role in steering an organization toward a customer-centric model.

Design 223
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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

This can open doors to collaborations and partnerships. BuzzSumo provides insights into their content strategy , helping you refine yours. It’s designed to help individuals, businesses, and teams manage and streamline their social media activities. Buffer offers insights into likes, shares, comments, and more.

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11 Customer Journey Mapping Tools for B2B Marketers

Marketing Insider Group

Customer journey mapping tools can range anywhere from cloud-based platforms to collaborative design tools, but they all have the potential to help you better understand your customers, improve your marketing efforts, and drive more sales. It also provides a flexible digital canvas for brainstorming and real-time collaboration.

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Emotional Intelligence in Leadership

Speaker: Heidi Cerenzia, Edina Murphy, and Alexis Barone, Wrike

Now more than ever, project managers are expected to lead with strong consideration towards their team. With a priority on EQ, project managers create a team that is communicative, engaged, and motivated. Join Edina Murphy and Heidi Cerenzia of the Wrike team, in this panel discussion on how EQ is here to stay.

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The Growth Power Trio: Aligning Sales, Marketing, and Customer Success for Maximum Impact

Heinz Marketing

The key to unlocking value lies in alignment between your sales, marketing, and customer success teams—an alignment that comes from a singular, unifying force: customer understanding. Sales: The sales team is the revenue engine, but not through mere persuasion. But true understanding goes beyond the products you offer.

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The Winning Formula in Sales

xiQ

These principles also lie beneath all sales, where professionals navigate the fast-paced market, leveraging insights and technology to cross the finish line ahead of their competition. Leveraging xiQ, sales professionals gain deep insights into the competitive landscape and the individual characteristics of those they engage with.

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Enable Your Teams to Work Their Own Way

Speaker: Kim Wasson, Alexis Barone, and Matt Williams

As a project manager, have you ever felt overextended by all the different teams you're expected to lead? We must make way for a new perspective on collaboration and leadership--one in which your teams are enabled to work together efficiently and confidently. Ways to establish an environment of trust and empowerment.

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Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

Each team oversees an important part of the revenue process, yet collaboration between the two is often minimal. But if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company.