Square 2 Marketing

OCTOBER 12, 2023

You’ve tried a variety of marketing tactics, like email campaigns, organic SEO and social media marketing. This is known as a marketing audit, and it helps you gain critical insights into your current efforts. This is known as a marketing audit, and it helps you gain critical insights into your current efforts.

Planning 98

Planning Marketing & Strategy Tactics Email Campaigns 98

SocialPilot

MARCH 8, 2024

Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. And that something my friend is a fine-looking “ Social media proposal ”. So we will cover a step-by-step process that will enable you to create your social media management proposal from scratch.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? Planning is one of the most important factors for success in your social media marketing initiatives.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 179

Social Networks Business Work Management Social Media 179

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Tagging 123

Tagging Marketing & Strategy Marketing Strategy Planning 123

Velocity Partners

FEBRUARY 20, 2024

When I recently stumbled upon John Miller’s insights on his new B2B Growth Playbook, I found myself nodding in agreement. If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Honing SEO skills.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. What is AI?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). Fortunately, employee advocacy can rectify the situation, providing a human touch to your brand.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Webbiquity

SEPTEMBER 27, 2019

Perhaps it’s time to put your email marketing through an audit. Though it’s a somewhat time-consuming process, the insights you’ll gather after performing an audit are worth the effort. What is an Email Marketing Audit? Why Should You Conduct an Email Audit? How to Audit Your Email Campaigns.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Is your B2B marketing budget adequate to withstand the onslaught of content, events, and social media coming from your competition?

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

TrustRadius Marketing

JUNE 20, 2022

Social media is essential to building brand awareness and increasing sales. Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy.

Social Media 116

Social Media Analytics Work Management Media 116

EveryoneSocial

JANUARY 11, 2024

The most valuable social media insights answer the question that every team — from sales and marketing to HR and recruiting — has. But unfortunately, most of the data and social media insights available tells only part of the story. is on social media. Through others on social.

Social Media 66

Social Media Media Word of Mouth Content 66

Sprout Social

APRIL 12, 2022

Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. Profile completion.

Paid Content 123

Paid Content Facebook Ideal Customer Profiles Work Management 123

Webbiquity

JUNE 13, 2023

These include: Convenience Customer expectations Memorable buying journey Rewards Social impact Personalization aligns all of these factors with? It generates earned media such as reviews, testimonials , and media coverage, earning 3x more brand lift than any paid marketing. brand image and makes it the customer’s first choice.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Oktopost

APRIL 6, 2023

Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points.

Marketing & Strategy 118

Marketing & Strategy Transparency Budget Programs Paid Search Agency 118

Heinz Marketing

JULY 21, 2022

So how do you own your owned media? Outside of content created for social channels, your website is your company’s treasure trove of content. What is a content audit? A content audit is the methodical review and analysis of all the assets hosted on your website. How to cut down on content audit time. Get Auditing!

Top of Funnel 108

Top of Funnel Content Opt-out Opt-in 108

Webbiquity

NOVEMBER 23, 2020

OptinMonster is the most powerful lead generation tool out there, with features like Mobile-Exit Intent Technology, a drag and drop builder, beautifully designed templates, a variety of campaign types, actionable insights, and seamless integrations with a wide range of popular email and marketing automation tools. Social Media Management.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Keyword Research and SEO Audits.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

Marketing AI 105

Marketing AI Ideal Customer Profiles Allocation Analysis 105

BOP Design

AUGUST 17, 2021

Auditing your B2B marketing strategy is a good idea to do every six months. An audit, however, takes a bit more of a strategic look at the overall marketing strategy and metrics. Below, we share 4 tips to audit your B2B marketing strategy , along with questions you should be asking. What is the level of familiarity?

Marketing Agencies 2 142

Marketing Agencies 2 B2B Marketing Marketing & Strategy Marketing Strategy 142

seo.co

SEPTEMBER 29, 2022

Audit tools. Conduct unlimited page audits. Links on enterprise media. Backlink profile audit and disavowal. Website auditing. Social media management. SEO audits. Social media monitoring. Social media postings. Backlink audit. Analytics tools. Dashboards.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Type: Worksheet.

Social Media 118

Social Media Training Course Resources 118

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Sprout Social

DECEMBER 7, 2020

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics.

Social Media 122

Social Media Analytics Media Template 122

Biznology

FEBRUARY 15, 2019

Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social media, review sites, etc.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Martech

DECEMBER 11, 2023

How can technology be used to improve the effectiveness of social media marketing? This will help you get more specific and actionable insights in your response. Data accuracy and bias: AI algorithms rely on accurate and unbiased data to generate meaningful insights. Get MarTech! In your inbox.

Marketing AI 105

Marketing AI Marketing Automation Services Work Management Marketing Management 105

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. That’s why it pays to conduct a thorough YouTube audit. If you’re wondering how to get more views on YouTube , performing a YouTube audit is a great place to start. YouTube isn’t just surviving—it’s thriving.

Youtube 95

Youtube Banners Ideal Customer Profiles Keywords 95

Scoop.it

JUNE 1, 2023

Local audit includes checking the GMB profile of your business, exploring Google penalties, checking keyword targeting , looking out for duplicated pages, and testing out your landing pages and their credibility, backlinks, engagement, and customer reviews. Treat your GMB listing like any other social media profile and keep it up to date.

Small Business Marketing 83

Small Business Marketing SEO Business Ideal Customer Profiles 83

Heinz Marketing

JANUARY 24, 2024

In this blog, we dive into how big data is revolutionizing CRM strategies, offering businesses exceptional insights into customer behavior and preferences. Enter big data: characterized by its volume, variety, velocity, and validity, it’s an asset that, when effectively harnessed, can provide invaluable insights.

CRM 97

CRM Marketing AI Marketing Management Customer Satisfaction 97

ClearVoice

APRIL 7, 2023

And what if it had much less competition than other social media platforms? You’re showing your leadership in your field through insights and first-hand experience. Here are some questions to ask about every piece of content: What insight are we sharing? It’s LinkedIn. There are 900 million members on LinkedIn.

Thought Leadership 98

Thought Leadership Linkedin Marketing & Strategy Content 98

Schubert B2B

JULY 14, 2023

To perform an audit, you should create an inventory of every piece of content and categorize it. An SEO audit focuses on such metrics as keywords, backlinks, and page speed. Depending on the goal of your B2B marketing strategy, you might want to run a content conversion audit that will focus on traffic, click rate, etc.

Inbound Marketing 62

Inbound Marketing B2B Marketing Marketing & Strategy Marketing Strategy 62

ClearVoice

SEPTEMBER 22, 2023

While you can obtain data from third-party companies, it pays to collect first-party data, so the insights you get are directly from your audience. You can talk about current legal topics and share practical insights or legal stories your audience is eager to learn about. And to collect data, you can run surveys and polls.

Rules 91

Rules Storytelling Content Distribution 91

SmartBug Media

OCTOBER 13, 2023

Ensuring that data is accurate and clean empowers you to have a comprehensive view of your organization's information, enabling data-driven insights that lead to informed technology choices, improved operational efficiency, and enhanced strategic planning.

Data Hygiene 105

Data Hygiene Practices Best Practices Allocation 105

Heinz Marketing

SEPTEMBER 30, 2022

Now set the answers to those questions aside because once you complete your audit, some of these answers may change. Marketing Technology Audit. The first step is to audit what technologies make up your stack. It’s easy to make a list, but the insights really emerge when you categorize them into the following groups: Foundation.

Ideal Customer Profiles 117

Ideal Customer Profiles Work Management Planning Marketing Automation Services 117

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

Social Media 115

Social Media Media SWOT Guidelines 115

Oktopost

FEBRUARY 23, 2021

Whether we’re looking for up-to-the-minute news of the world or silly distractions to escape from it, we turn to the same place — social media. Businesses of all sizes now understand how important it is to engage in social media marketing. Almost half of the world’s people are on social media.

Social Media 62

Social Media Media Allocation Ideal Customer Profiles 62

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. Look for industry benchmarks to gain insights into what your competitors are spending on marketing.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132