Sprout Social

MAY 31, 2023

Managing communications has become quite the juggling act. Each passing year throws in a new challenge, whether that be keeping up with audience interests, navigating tough economic conditions or even defusing an unexpected brand crisis. What can communications teams do with AI? But what does “more” look like exactly?

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Marketing AI PR Work Management Marketing Management 123

Vision Edge Marketing

SEPTEMBER 21, 2021

For example, cybersecurity is a major potential failure-point. No company wants a crisis, yet most companies have some kind of crisis communication plan. Actionable insights enable companies to drive customer value, foster innovation, improve solutions, and identify new opportunities.

Contingency Planning 158

Contingency Planning Planning Marketing Management Eye-Tracking 158

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. After a few tumultuous years, the corporate communications field has evolved dramatically. Social listening for audience insights. It elevates the meal, taking it to new and improved heights. .

Social Media 128

Social Media Ideal Customer Profiles Paid Search Agency Press 128

Martech

MARCH 14, 2024

Suddenly, even the insights of industry leaders are suspect. Instead of just efficiency, focus on helpfulness, anticipating customer needs and providing proactive communication. For example, consider those instances where Netflix keeps telling you you have a “98% match” for a new movie they’re promoting, but it looks boring.

Marketing AI 124

Marketing AI Work Management Marketing Management B2B Thought Leadership 124

Oktopost

MARCH 16, 2020

As the crisis unfolds, many marketers are discussing how to keep business moving along in such uncertain times. While clearly, the main focus continues to be mitigating the disease itself, for many companies brand management and communication on social media is becoming even more strategic. Let’s take the above example.

Social Media 104

Social Media Media RSS Work Management 104

Biznology

MARCH 8, 2020

This article, authored by our Senior Advisor Geri Berdak , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Focus on transparency and open communication.

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Consulting Work Management Transparency Lead Ranking 151

Biznology

APRIL 3, 2020

This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. The world has slowed down. Schools won’t open again until the fall! .

Consulting 196

Consulting Work Management Lock-In Wikipedia 196

Heinz Marketing

APRIL 4, 2020

Helping Sales Managers Lead In A Crisis. Some helpful advice if you’re struggling to lead your teams during a crisis like we’re seeing today. 15 Examples + 9 Tips. An interesting look at what marketing looks like during the Coronavirus with some great examples to check out. Thanks for the insight, Stephen Lepitak.

B2B Thought Leadership 86

B2B Thought Leadership B2B Thought Leadership Leads 86

Sprout Social

OCTOBER 11, 2022

In this guide, we will define social media moderation and how to leverage it to communicate during global movements. While not every negative comment is a crisis, the way you approach controversies can help curb one. Creating a strategic communications plan for social media moderation. What is social media moderation?

Social Media 115

Social Media Media SWOT Guidelines 115

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. Enables instant communication.

Social Media 140

Social Media Media Privacy Transparency 140

ClickZ

SEPTEMBER 24, 2020

All remote teams need to evaluate their communication needs to improve their efficiency in the ‘new normal’. Start by communicating your SEO strategy and what everyone will work on. Defining your remote communication style. Start with internal communications and the tools that will get your team more productive.

SEO 131

SEO Marketing & Strategy Ideal Customer Profiles Paid Search Agency 131

Sprout Social

MAY 23, 2023

Putting AI in charge is risky From spreading disinformation, to creating posts based on offensive AI output , putting unchecked AI in charge of social can create a brand crisis—any communications leader’s nightmare. Without a human touch, this has the potential to leave you with inaccurate insights, and lead to poor business decisions.

Marketing AI 135

Marketing AI Social Media Trends Work Management 135

Sprout Social

FEBRUARY 16, 2023

In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. For example, suppose you’re lacking the tools or support needed to act on a social media crisis communication plan. This year, you’ll have to zoom out.

Social Media 114

Social Media Work Management Marketing Management Social Marketing 114

Adobe Experience Cloud Blog

AUGUST 6, 2020

Leverage real-time customer insights. Even before the pandemic, customers were changing from moment to moment and businesses used intelligent digital tools to gain real-time insights from customer data to keep up with evolving consumers. Enable agile communications through the pandemic.

Digital Transformation 174

Digital Transformation Business Work Management Marketing Management 174

ClickZ

JUNE 21, 2023

Is B2B advertising facing a crisis of creativity? These ads failed to leave a lasting impression, effectively communicate the message, or evoke an emotional response. We need to shift our mindset to effectively communicate the connection and value of brand building and creativity. Can you share examples? The result?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Salesforce Marketing Cloud

JULY 6, 2022

In a global trust crisis , this is harder and more important than ever. How to solve the trust crisis. Sounds obvious, but trust is at stake when leaders withhold, delay, or filter their communication and information sharing. In the middle of a trust crisis, this is not just a good way to lead. So how can you do it?

Peer-to-peer 98

Peer-to-peer Thought Leadership Act-On Work Management 98

Sprout Social

MARCH 7, 2024

This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. Take Kroll, for example. With personal interactions off limits during the pandemic, digital platforms became the primary mode of communication. In addition, you can focus on optimizing your listings and reviews to generate more inquiries and leads.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Buffer

MARCH 19, 2020

Social media is such an important communication tool in 2020, and we know as we all try to navigate unexpected and unprecedented challenges, many of your customers and teammates will turn to social media for some form of support. For example, new customer acquisition goals might shift towards a focus on customer retention and support.

Social Media 98

Social Media Work Management Marketing Management Media 98

Sprout Social

APRIL 21, 2020

But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes. If you’re pivoting your messaging during a global crisis or your brand just wants to mix it up, it’s time to tap into that innate adaptability.

Peer-to-peer 125

Peer-to-peer Work Management Marketing Management Budget Programs 125

Marketing Insider Group

MAY 26, 2020

But now is the time to shift the business, marketing communications and approaches. For example, before you may take 3 weeks to promote a webinar, now one of her clients gained 150 webinar registrants in 3 days which led to new sales cycles. The actions you take today will determine your future market position.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

Hubspot

MAY 11, 2020

And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? So, it is not only engagement rates that are high during this crisis. When a Crisis Descends, Pause Before Planning. Creating New Content in Times of Crisis.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Biznology

JANUARY 21, 2021

Former senior communications executive: Raytheon, Marriott, Walmart. Strategic employee communications and engagement, executive communications, change management, diversity and inclusion communications, M&A. Change management communications, employee and leader engagement, communications, and marketing.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Hubspot

DECEMBER 21, 2020

If you're not aiming for the reader to take a specific action and instead just want to send a general update, like a company announcement, you'll want the copy to easily and clearly communicate the core of your message to your reader. This blog post template is an example of a product or service review. Crisis Communications.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Champion Communications

JULY 7, 2023

When done correctly, newsjacking gives brands the opportunity to demonstrate how their service or solution can help brands by referencing real world examples. The post PR Insights: The Art of Newsjacking appeared first on Champion Communications. This will annoy journalists and tarnish future attempts to work with them.

PR 62

PR Broadcasting Social Media Act-On 62

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. Look for industry benchmarks to gain insights into what your competitors are spending on marketing. What is your current brand perception? How has AI impacted the market?

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

Sail to close in record time Use our Sales Engagement tool to jump on hot leads fast with ready-to-go email templates, AI-generated customer insights, and recommendations for next deal actions. Buying signals are subtle communication cues from prospects that indicate an interest in a product or service. See how it works

Buy 119

Buy Work Management Buyer Personas Ideal Customer Profiles 119

Sprout Social

AUGUST 24, 2022

A brand’s online presence is also tied to brand image and voice, so collaborating with social media teams is essential to managing an organization’s communications. It involves brand reputation management , which encompasses handling your external communications, including any crises. View this post on Instagram.

PR 83

PR Public Relations Brand Identity Branding 83

Sprout Social

OCTOBER 6, 2022

For example, in 2015 one million views was considered viral, according to Animoto. These will give you insight into what will grab your audience’s attention and what they look for online. For example, the context of “Monday Mood” is universal and doesn’t need much time to explain. Start with a brief.

Viral Marketing 129

Viral Marketing Social Media Video Marketing Media 129

Launch Marketing

SEPTEMBER 30, 2020

In times of crisis, something as instant and influential as social media can become an essential tool for providing buyers, audiences and your community with information and resources to get them through. Crisis communication comes into play any time your company may need to adjust their messaging due to unforeseen circumstances.

Social Media 74

Social Media Paid Social Agency Media Marketing & Strategy 74

Salesforce Marketing Cloud

APRIL 4, 2024

After all, insight about the customer experience is critical. Get free insights now What is a customer satisfaction survey? You can use these data insights to make better decisions on how to deliver better products, services, and experiences. How can you find out if your customers are happy (or not) with your business?

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

SmartBug Media

FEBRUARY 24, 2021

Today, we are uncovering insights from a range of SmartBug Media® clients in the SaaS industry that use HubSpot, as well as insights from our own team, on what email strategies we have employed during the pandemic—and how to move forward. Deliver insight into how your contacts are interacting with your content.

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

Sprout Social

APRIL 7, 2020

To answer these questions and more, we analyzed Twitter messages in Sprout Social’s Featured Listening Topic around COVID-19 and compiled insights from this data below. The National Cowboy Museum , for example, offers levity in an otherwise serious situation. How are you supporting your customers during this crisis?

Brand Identity 115

Brand Identity Branding Work Management Social Media 115

Salesforce Marketing Cloud

MAY 11, 2022

There is a trust crisis in contact centers. And recognize that remote agents face new challenges – from internet connectivity issues to suboptimal workspaces – and encourage them to communicate these issues so you can troubleshoot them together. For example, create a digital buddy system to give new agents collaboration-as-training.

Contacts 97

Contacts Lead Scoring Lead Ranking Training 97

Biznology

OCTOBER 25, 2021

Companies that already had robust social media operations were able to bulk up staffing quickly and shift more of their customer service, communication and stakeholder management to digital/social. If you’re still having trouble understanding how this data can be used, here are some examples.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Martech Advisor

MARCH 31, 2020

Moreover, each crisis leaves a long-term psychological impact on customers. Some of the new habits will become the new normal – even after the crisis passes. We spoke to some marketing experts, and also got their insights on the evolution of marketing strategies. Shopping online and through mobile devices.

Marketing Budget 144

Marketing Budget Marketing Strategy Marketing & Strategy Work Management 144