Marketing Insider Group

DECEMBER 20, 2021

I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published. What topics are resonating most with my audience? First thing’s first: what exactly is a content audit? How can I optimize it even more?

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? How do you get it right, measure it, improve it? What’s going on here is that marketers have become storytellers and concept creators. What’s the simplest way to explain content marketing? What is NOT content marketing? Why is content marketing king?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

OCTOBER 17, 2023

Identifying actual online competitors can be surprising, but with SEO tools and key metrics, you can gain a comprehensive view of your competitive landscape. It’s also about knowing what your competitors are up to. Securing a top spot on Google’s search results is like striking gold. The answer lies with your competitors.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Marketing Insider Group

MAY 12, 2021

And how do you measure its effectiveness? Here is your comprehensive guide on everything your business needs to know about measuring content marketing. Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more. Understanding Content Marketing.

Work Management 280

Work Management B2B Marketing Marketing Management Budget Programs 280

Marketing Insider Group

APRIL 27, 2020

While brand awareness is a critical part of the buyers’ journey , it’s sometimes undervalued because it can be difficult to fully grasp and measure. In this blog, we’ll review the five best KPIs for measuring brand awareness, so you can better understand how to track your brand awareness goals and know when to adjust your efforts.

Brand Identity 299

Brand Identity Branding Best Practices B2B 299

Marketing Insider Group

MARCH 6, 2023

What Exactly Does “Creating Video Content” Mean? But what exactly qualifies as video content? Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Marketing Insider Group

JUNE 15, 2021

It’s time to audit and assess what you have so you can decide what should stay and what must go. It’s a practice every marketing team should adopt to analyze what assets they already have – and avoid adding to content bloat. What is Content Pruning? The same concept goes for your website. Quick Takeaways.

Marketing Websites 363

Marketing Websites Lead Ranking Lead Scoring SEO 363

Marketing Insider Group

MAY 24, 2023

Their recent upgrades have intrigued industry insiders and prompted them to take a closer look at Bing’s capabilities. This begs us to ask the question: What does this mean for search and marketers ? Google Magi: What Is It? According to the New York Times, Google responded to Samsung’s threat in a panic.

Google 202

Google User-Generated Content Intent Search Marketing 202

Optinmonster

JANUARY 24, 2024

Let’s talk about how to measure email marketing success. As a seasoned email marketing expert, I’ve learned that the key lies in understanding and measuring those metrics that serve as the best key performance indicators (KPIs) for your email marketing campaigns. Other metrics need to be measured every month.

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

Marketing Insider Group

APRIL 12, 2021

What Is Paid Media? Unfortunately, this is what most people think marketing is all about. Even though you don’t own the channel, you decide what the ad looks like, says, and whom it will target. What paid channels do they use? What Is Owned Media? They actually all work together to drive traffic and conversions.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Marketing Insider Group

DECEMBER 9, 2019

As you execute the strategy and begin to gather analytics on your content, you gain insights into what your audience is responding to the most. What integration means is that all aspects of content marketing are working together from PR to social media to email marketing. How do you feel about your content marketing strategy?

Marketing & Strategy 296

Marketing & Strategy Marketing Strategy Content Marketing Planning 296

Marketing Insider Group

NOVEMBER 30, 2021

In this blog, we share how you can build trust using a customer marketing strategy. What is Customer Marketing? Some tools even allow you to automate onboarding processes and nurturing emails, while also giving you opportunities to measure engagement. One area companies often neglect to invest in is customer marketing.

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

Marketing Insider Group

JULY 7, 2020

Measuring and reporting ROI has consistently been a top challenge for marketing teams. Start off by taking a look at your current scores from whatever marketing strategies you are using – account-based or otherwise – to identify the metrics that could use improvement. Assign fixed costs to each campaign.

Account Based Marketing 301

Account Based Marketing ROI ABM Budget Programs 301

Marketing Insider Group

AUGUST 28, 2023

It can leave entrepreneurs scratching their heads, feeling frustrated, and unsure of what to do next. But here’s what you need to know: SEO is an ever-evolving strategy that needs constant attention and regular updates. SEO not working can be a major roadblock for any business. It’s not a one-time setup-and-forget deal.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Why Is It Important to Analyze Your Facebook Metrics?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

KoMarketing Associates

APRIL 7, 2021

But before we go too far, let’s be clear about what demand generation is and is not. Customer experience is a core concept in B2B marketing strategy, and so while it’s a best practice no matter what you’re doing, it’s especially critical for demand generation. For instance, what are the bounce rates on your landing pages?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

SmartBug Media

JULY 10, 2023

However, as in most things in digital marketing, to truly understand what a good bounce rate for your specific case is, this initial answer needs to be further examined through the lenses of: Industry Device Type Origin Source Before we dive in, let’s start with some terminology. What is a “bounce rate”? What is an “exit rate”?

Landing Pages 95

Landing Pages Conversion Rate Buyer Personas Mobile Marketing 95

Top Rank Marketing

SEPTEMBER 1, 2023

MediaPost Attention metrics are the next frontier of digital ad measurement 36 percent of U.S. MediaPost Attention metrics are the next frontier of digital ad measurement 36 percent of U.S. MediaPost Attention metrics are the next frontier of digital ad measurement 36 percent of U.S. The Conversation U.S.

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

ClearVoice

MARCH 26, 2024

KPIs provide a framework for measuring performance, guiding decisions, and optimizing strategies. This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. While exposure measures the frequency and depth of audience engagement.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Marketing Insider Group

MAY 3, 2021

Companies publish millions of blogs every day. That same report found that only 43 percent of organizations measure content marketing ROI! Without these metrics, it’s impossible to know if your content is working. What makes content marketing suck? It doesn’t add value to your audience and can seem completely irrelevant.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Marketing Insider Group

FEBRUARY 1, 2021

Buyer intent comes down to understanding what makes an excellent lead for your business. Now, it’s about how well you can deliver what your target market wants in terms of communication, products, and customer service. What is B2B Buyer Intent Data? In 2019, 90% of all U.S. Source: Pew Research. Source: G2. at the right time.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Marketing Insider Group

NOVEMBER 16, 2021

I remember telling Dave Munn , President and CEO of ITSMA, what a great place the MIT Samberg Conference Center was, and how I could not to wait to attend the 2020 Marketing Vision there. He had come from IBM, one of the early “founding members” of ITSMA along with my long-time former employer, DEC.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Marketing Insider Group

JANUARY 4, 2021

What works for one SaaS company may not work for the next. A content plan that defines what keywords align with topics that are relevant and interesting to your audience. Organic SEO isn’t just what you see on the page. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Marketing Insider Group

DECEMBER 20, 2022

What does lead generation look like today? How do you measure lead generation ROI to show your boss that your efforts are paying off and contributing to the bottom line? The metrics you choose should be quantifiable and aligned to your sales goals. The whole point of lead generation is to generate leads that close!

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Marketing Insider Group

AUGUST 18, 2020

Leaders need to ask themselves: What is the structure of our sales and marketing teams? What is the exact nature and path of our customers’ journey to purchase? What is the exact nature and path of our customers’ journey to purchase? What percent of our qualified leads are converting? 34% more revenue from new customers.

Sales Management 290

Sales Management Lead Ranking B2B Sales Top of Funnel 290

Marketing Insider Group

JULY 21, 2020

Measurement Terms. They will also measure and report the results of the Agile transition. Our comprehensive list includes some of the most popular terms grouped into four categories: General Agile Terms. Scrum Terms. Kanban Terms. General Agile Terms. They are as follows: Adaptability. A primary benefit of agile methodologies.

Planning 208

Planning Work Management Marketing Management Allocation 208

Salesforce Marketing Cloud

APRIL 25, 2024

But what is good customer service, anyway? What’s more, 75% of customers forgave a company’s mistakes after receiving excellent customer service. What you’ll learn: What is good customer service? Get the free report What is good customer service? What’s not to like?

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

Marketing Insider Group

MAY 12, 2020

In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. Most of what used to work 5 years ago, 3 years ago, and even 12 months ago isn’t viable anymore. Sharing blog posts with followers on LinkedIn, Facebook and Twitter.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Marketing Insider Group

NOVEMBER 7, 2022

And what I found astounded me: 62% of our marketing budget was spent on activities that drove ZERO leads for sales. And what I found astounded me: 62% of our marketing budget was spent on activities that drove ZERO leads for sales. What If We Don’t Know Our Campaign Priorities Yet? Now we ARE a little biased.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Why do you feel these qualities are at the core of modern marketing?

Planning 322

Planning Analytics Enterprise Management Work Management 322

markempa

JULY 6, 2017

In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. You may be wondering: how low? According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

ConvertKit

AUGUST 3, 2021

Open rates have been considered a vanity metric for a long time. And with the latest Apple announcement , open rates will soon become even less reliable when it comes to measuring the success of your email efforts. For many senders, open rates were the metrics they have historically focused on most.

Open Rate 114

Open Rate Deliverability Click Rate Conversion Rate 114

Marketing Insider Group

NOVEMBER 9, 2020

So what amount do you need. What about results? On average, this investment delivers measurable returns in the form of 138% more inbound traffic to your website vs last year. Our content marketing expertise costs a fraction of what you may be spending now on marketing efforts. But we can’t take traffic to the CFO.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Not so much.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Quick Takeaways.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. How do you do that? Image source. Decide on themes and topics.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319