ViewPoint

MAY 2, 2013

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. The more information and other resources your team has, the better they''ll be able to do their jobs," said Thursday Bram of Hyper Modern Consulting. Motivate Your Sales Team with These 13 Ideas That Work.

B2B Sales 120

B2B Sales PointClear Business B2B 120

ViewPoint

FEBRUARY 11, 2014

Sifting through the information to siphon out the promising leads is less of an art than it is a science, said my latest guest on PowerViews, Ruth Stevens, who is an expert in customer acquisition and retention. We talked about this issue and about the sustainable relevance of direct mail and cold calling.

Trade Show 120

Trade Show Cold Calling Emarketing Sales Qualified Leads 120

ViewPoint

OCTOBER 27, 2011

In the future, your website will be a destination providing relevant information that will unlock new marketing opportunities by allowing prospects to self-educate through organic, online sharing and interaction. Blogging is not about pushing out information. It is about responding to the interests of your market.

Social Marketing 120

Social Marketing Amazon Business Social Media 120

ViewPoint

MAY 1, 2013

Embedded analytics can make marketing more efficient by providing timely new insights with previously unknown information about how your leads perform once they enter the sales pipeline as opportunities. These analytics can provide critical information on volume and velocity trending from your pipeline at each stage in the sales cycle.

Efficiency 120

Efficiency Analytics Work Management Marketing Management 120

ViewPoint

SEPTEMBER 9, 2016

The ability to get quick access to information means that it’s possible – more than ever before – to find out information about buyers that eliminates the “cold” from the call. Even if you’ve never spoken to the buyer before, you can be relevant. And, if you’re not, then you won’t get the conversation.

Cold Calling 120

Cold Calling Ideal Customer Profiles Business B2B 120

ViewPoint

APRIL 26, 2013

He shares eight steps to build a content hub that centers on providing useful information to your buyers. Adding relevant content and extracting data can revitalize the tried-and-true tactic of e-mail marketing campaigns, according to a BtoB email research report “Email Marketing: An Established Channel Evolves.”

BtoB 120

BtoB PointClear B2B Marketing Lead Scoring 120

ViewPoint

APRIL 28, 2011

DemandGen tells us buyers make up a short list of who to contact through these activities: 78% started with informal info gathering. It gets worse, since even if the buyer finds you, IDG Communications says: IT buyers found relevant content on a vendor’s website only 42 percent of the time. way less than half).

Work Management 120

Work Management Marketing Management Sales Leads Sales Qualified Leads 120

ViewPoint

SEPTEMBER 27, 2012

The latest version of this research was conducted with close to 500 executives late last year, and results include these findings: 90% used social media at some point during their information gathering, evaluation and selection process. New Buyers & the Need for More Relevant, Specific & Targeted Communications.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

ViewPoint

MAY 23, 2013

Delivering relevant content was cited most often as the method that would improve email efforts, followed by lead-nurturing programs and the content''s quality and volume. B2B Email Marketers Focus on Targeting Content. B2B marketers consider click-thru rates as the key metric to analyze. Via MarketingProfs.

B2B Marketing 120

B2B Marketing BtoB PointClear B2B 120

ViewPoint

OCTOBER 31, 2011

Relevance is essential. In your emails, focus on the ideas, insights and information you can share that will be of value to your prospect in reaching their goals. Align With Their Objectives. Research your prospect's specific company, industry or position. Focus on Immediate Priorities. Be an Invaluable Resource.

Tips 120

Tips Work Management Sales Cycle Guidelines 120

ViewPoint

MARCH 2, 2011

Publishing useful, relevant tools that get customers to ask questions that you can answer (and connect to products). What actionable information does each interaction produce and where does that information go? Do interactions even produce actionable information? Consider your current social media marketing activities.

Sales Management 120

Sales Management Social Media Work Management Process 120

ViewPoint

MAY 30, 2012

Lead Evaluation Metrics: A Leaning Curve to Relevance in Reporting. As marketers get more sophisticated and get a better understanding of how their buyers are going through the buying process and learn what their triggers are, then they bring more relevance to reporting. Marketing and Sales Alignment: Beyond the Tipping Point.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

ViewPoint

AUGUST 23, 2012

But he adds that this positive motion is facing a continuous challenge in the form of companies opting not to move forward: “The bigger challenge I do see, though, is that the ‘no decision’ threat—the threat to not do anything even though they want to squeeze you for all the information you’ve got—is looming large and only seems to be expanding.

Demand Generation Agencies 120

Demand Generation Agencies Work Management Demand Generation High Quality Lead 120

ViewPoint

JUNE 8, 2012

” When you have the right data about your customers that your competitors don’t have, you can communicate with them in a more relevant way. Be in those online communities offering advice, solving problems, and sharing information. Purchasers are doing a lot of research before they engage with your company.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

ViewPoint

APRIL 18, 2012

Sales reps can actually engage in conversations and start to identify when there might be some buying signals or see different ways their prospects are sharing information or participating in conversations. He notes the rise of social selling and the way sales teams are being empowered with social media tools and social media listening.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

ViewPoint

MAY 5, 2015

Think about what motivated the person to sign up, and then make sure the welcome email provides information that addresses that motivation. When someone leaves their website, they’ll be able to display relevant content as the prospect reviews other sites. Lead Reengagement. Retargeting. Increased use of video.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

ViewPoint

APRIL 13, 2012

Click to start video at this point —In providing advisory services to CMO and marketing leadership professionals, Jeff receives inquiries from clients trying to figure out how can they be more relevant to sales and be recognized as contributors to the revenue engine of the company.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

ViewPoint

JULY 10, 2013

Carlos Hidalgo feels that “blogs are a great way to increase inbound traffic, engage buyers early on in the buying process, educate your target audience and share relevant information.” Four listed blogs. Not surprisingly, S. It is your personal blog.

Social Media 120

Social Media Opinions Tools InsideView 120

ViewPoint

SEPTEMBER 12, 2011

Jason Kort is one of the forces behind Marketing Automation Times , a blog dedicated to providing the latest news and information on the world of marketing automation. He is an experienced online marketing professional with a history of developing personalized, relevant, and timely communications to help businesses close more sales.

Jigsaw 120

Jigsaw Marketing Automation Services Salesforce.com Bandwidth 120

ViewPoint

FEBRUARY 2, 2012

Applications should be used to track the number and frequency of touches, aggregate information, and align data points with outcomes. Based on our findings in the assessment and recommendations phase, we segment prospects into “cubes” of like companies based on the relevant variables to be tested.

Lead Generation 120

Lead Generation Sales Leads Sales Qualified Leads Analytics 120

ViewPoint

NOVEMBER 20, 2012

More pervasive role for analytics, data and information. They’re not really the most relevant thing that’s measured for sales leaders. They’re not just used to distribute information—they’re often used to capture information and create a really interesting experience and much more compelling experience for a customer.”.

Process 120

Process Allocation Marketing Management Peer-to-peer 120