DiscoverOrg

JULY 3, 2018

Having relevant Opportunity data really makes the difference. That’s Intent data: The cloud of information generated by online searches, downloads, and clicks online. There are a million reasons the time isn’t right to pull the trigger on a purchase. But sometimes the time IS right.

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

DiscoverOrg

FEBRUARY 2, 2017

Why did our co-founders Henry and Kirk pick Information Technology? More Than Just Information Technology Contact Data. According to an article in Information Week, revenue from big data and business analytics software is expected to rise to $187B by 2019. Why is that relevant? Why so high? Courtesy of CB Insights.

Marketing Budget 120

Marketing Budget Budget Programs Planning Marketing Budget Creation 120

DiscoverOrg

NOVEMBER 14, 2018

Export opportunity data from your CRM and append account information as needed. Then build it out with more data points relevant to your activities and industry. Start simply: Take stock of your current customer base and uncover their common characteristics. Then, look for patterns. It’s different for every business.

Ideal Customer Profiles 153

Ideal Customer Profiles Profiling Allocation Lead Scoring 153

DiscoverOrg

OCTOBER 23, 2016

Information in the CXO Dataset allows organizations to identify overlapping responsibilities and connect with multiple high-level stakeholders to close an opportunity. Imagine being alerted the moment prospects are starting to research and consume content relevant to your solution. Predict the Race Before It Begins with OppAlerts.

Budget Programs 120

Budget Programs Tools Lead Ranking Work Management 120

DiscoverOrg

OCTOBER 19, 2017

Our first experiments used basic firmographic information and a presence on lists such as the Global 2000 to identify our target accounts. Sales Insights – Do your sales development and sales teams have the right data under their noses so they can create the most relevant and personalized messages?

Account Based Marketing 184

Account Based Marketing Ideal Customer Profiles Planning Lead Ranking 184

DiscoverOrg

MAY 8, 2018

And most people know that salespeople have this information – so this is nothing new. Most professionals have accepted the fact that this kind of information is available from third-party vendors or zealous internet researchers. This is information such as: Financial events. Where did you get this information?”.

Cold Calling 241

Cold Calling Work Management Marketing Management Marketing Automation Services 241

DiscoverOrg

MAY 29, 2019

Who are the relevant leaders at their company? Who are the relevant decision-makers at their company? Although you already have some information about the company, and hopefully your prospect, the initial discovery process should uncover your prospect’s motivation for getting on the phone with you in the first place.

Marketing Automation Services 200

Marketing Automation Services Software Top of Funnel Tips 200

DiscoverOrg

MAY 7, 2019

Accuracy : Is the information correct? How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Can records be combined? vs. “avenue”).

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

DiscoverOrg

JANUARY 20, 2017

The study revealed that doing hard things is just as relevant to the performance of teams and companies as it is to individuals. If you’d like access to the complete Sales Development Benchmark Report, contact TOPO for more information on joining their Sales Development Practice. The Fastest Growing Companies Do Hard Things.

Cold Calling 120

Cold Calling Paid Search Agency Companies Account Based Marketing 120

DiscoverOrg

FEBRUARY 5, 2016

Once reps have a list of accounts, they’re better equipped to formulate an effective message using relevant examples, case studies, and collateral that address a particular account’s needs and pain points. Rather than just casting a wide net, this approach allows teams to focus solely on specific accounts identified as ideal targets.

Tips 120

Tips Case Studies Case Study Keywords 120

DiscoverOrg

JUNE 2, 2016

To reach those prospects, they need contact information: verified email addresses, at a minimum. Armed with information on budgets & purchase cycles, ongoing projects, hiring initiatives, and tech stacks, an AE can use tailored messaging to transform a mildly interested lead into someone clamoring for your product.

SWOT 120

SWOT Enterprise Management High Quality Lead B2B 120

DiscoverOrg

JUNE 1, 2015

Bezos’s email address is public, and he receives many emails from customers, which he forwards to the relevant people with one single addition: a question mark. For example : Amazon CEO and founder Jeff Bezos is known at his company for sending unnervingly short emails.

Amazon 120

Amazon SMS Sales Cycle Practices 120

DiscoverOrg

DECEMBER 26, 2018

Check it out – the name of the relevant statute says it all: It’s the you CAN-SPAM Act. TOPO recently shared their 2019 sales predictions; the use of Intent data topped the list, but they also pointed to a major skills gap, as many sales professionals don’t know how to use this information. Is Cold Email SPAM?

Intent Data 120

Intent Data CAN-SPAM CMO SME 120

DiscoverOrg

MAY 30, 2018

On the company level, this includes data like industry and company size and location; on the individual level, this includes contact information and job title. Develop specific, relevant messaging and content for prospects. “Fit” criteria is firmographic and demographic data. Learn more here. This will take a little time.

Ad Building 270

Ad Building Peer-to-peer Demand Generation Agencies Startups 270

DiscoverOrg

MAY 19, 2017

This poses a conundrum for some buyers, who now have to choose between privacy and relevance – but the data democracy is a boon for sales and marketing. We bring a researched and informed point of view – every single time we engage with the market and a prospect.”. Everyone collects data these days.

Top of Funnel 136

Top of Funnel Paid Search Agency Salesforce.com Digital Marketing Funnels 136