Scoop.it

APRIL 4, 2019

They provided a protected online space for coworkers to share knowledge and distribute intelligence, industry news, and key information in a timely manner. For an organization, this meant that they could: Share information that improves an ongoing project. Accidentally leave a key person out when emailing articles and news.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

KoMarketing Associates

NOVEMBER 8, 2018

Keeping the target audience informed with high-quality posts on social media, blogs posts on industry topics, and relevant company updates. This is useful for an organization that has an audience who may consume content and information online differently. Sharing snippets of quotes from the company about the award on social media.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Buzz Marketing for Technology

JUNE 27, 2008

Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Personal Content Management +. MADE IN CANADA.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Convince & Convert

FEBRUARY 15, 2013

The RSS feed is: [link]. With such a large company that has customers interacting all the time, both in person and through social channels, Jessica says that Dunkin’s customer service team is integral to the strategy. Jessica : The first person I’m going to give a shout out to is Ekaterina Walter , from Intel.

Activities 131

Activities Multi-Channel Social Media Stats 131

Content Standard

JANUARY 25, 2018

We encouraged clients to create a social business page, have their appropriate branding and logo correctly displayed, and push content from their RSS feed directly to these newly created social channels. ” Social touches customer service, sales, creative, and PR, which is why social needs to be top of mind throughout an organization.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Convince & Convert

NOVEMBER 22, 2013

The RSS feed is: [link]. ” Four Your Information. Jason was working in PR in the restaurant industry when MySpace tanked and Facebook rose to glory. If you could do a Skype call with any living person, who would it be? And from Expion , a free report on the top 50 retail brands’ social media use in 2013.

Skype 132

Skype Social Media Work Management CMO 132

Convince & Convert

APRIL 26, 2013

The RSS feed is: [link]. As Brooks describes it, they have a cross-disciplinary , three-pronged approach: one person from Marketing, two from Communications (including Brooks), and three people from Customer Relations. Four Your Information. If you could do a Skype call with any living person, who might that be and why?

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? The same thing is true when it comes to your website.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Hubspot

MAY 25, 2011

But once you've put that great, PR-worthy content out there into the online world, are you making it easy for interested media folks and bloggers to contact you about it? Would they be able to easily find and get in touch with the right person at your company? Don’t bury this information. Incorporate social media elements.

PR 28

PR Social Media Media Blogger 28

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

According to a recent Digital Readiness Report , 18% of marketing decision makers have no interest whatsoever in traditional PR. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors. Involve everyone.

Public Relations 48

Public Relations Tips B2B RSS 48

Convince & Convert

JUNE 14, 2013

The RSS feed is: [link]. “It’s about facilitating the flow of information and leveraging technology to make that happen.” ” Right now, there are three different worlds: marketing and sales, PR communications, and IT. Four Your Information. Listen Now . Find us on iTunes: [link].

Skype 119

Skype Social Media Communities Case Study 119

Convince & Convert

MAY 10, 2013

The RSS feed is: [link]. Creating approved content that H&R Block tax professionals can personalize and send out to their own networks empowers those individuals to engage with their customers in the social sphere and using their own voice, while also complying to federal regulations. . ” Four Your Information.

Social Media 143

Social Media Activities Media Skype 143

Convince & Convert

NOVEMBER 15, 2013

The RSS feed is: [link]. A social PR agency handles the brand-building efforts , like the global auto shows that are more about the brand of Nissan and less about the actual vehicles. Four Your Information. If you could do a Skype call with any living person, who would it be? Listen Now. Find us on iTunes: [link].

Paid Search Agency 138

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 138

Hubspot

APRIL 5, 2018

billion searches for information are made per day? Once set up, you'll receive either email alerts or results via RSS whenever these phrases have been mentioned online. This PR tool is a great way to stay on top of your business' online reputation and react to online mentions of your brand in a timely manner. You know, where 3.5

Google 78

Google Adsense Tools Doubleclick 78

Buzz Marketing for Technology

FEBRUARY 27, 2009

However, I did get a lot of speaking opportunities, PR opportunities, book comment opportunities, even books people would mail to me unsolicited (aka Schwag!) Tags: Personal Branding Social Networking Blogging Buzz Marketing. and a general tendency to speak in 140 character phrases! Seemed like a good one two punch!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

The Effective Marketer

JUNE 13, 2009

His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. When he came out with his hardcover book “ The New Rules of Marketing & PR ”, it reached number 1 in sales quickly. You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MARCH 23, 2010

Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. And infuse your writing with personality and voice. (If Make links to your bio easy to find.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

The Effective Marketer

JUNE 21, 2009

SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable. You can follow any responses to this entry through the RSS 2.0 Pretty amazing that it was a free week of packed information. You can leave a response , or trackback from your own site.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Because the real advantage email has over social is data. Great article! Im Jay Baer.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

B2B Marketing Savvy

SEPTEMBER 28, 2009

SEC guidance on the use of Company Websites (Aug 08) is also available, a 41-page report ; this addressed 1) when information posted on a company web site is “public” for purposes of Regulation FD, and 2) company information liability. Sun Microsystems: Official Investor Communications. Some Observations. Posted in Marcom for B2B.

RSS 40

RSS Paid Search Agency Social Networks Buzz 40

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. Dont for get your audience wants information that is relevant and meaningful.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

B2B Marketing Savvy

AUGUST 17, 2009

Other Popular Posts: PR as Sales Collateral Branding Monks/Message Scribes Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. Following” (another way of saying link to, friend…) is a way to stay informed and suck up at the same time. etiquette for the majority of us 1.0’ers!

RSS 40

RSS Digg Ideal Customer Profiles Paid Search Agency 40

markempa

JUNE 13, 2007

« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell. RSS feeds & via email Don’t try to do everything at once.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. It’s about having a strategy for making your company or organization more like a person and less like a machine. It’s about humanization.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

AUGUST 24, 2012

The RSS feed is: [link]. They want the information. Jay : Are there quizzes and questions and some sort of information exchange built into that, or is it more of a one-way street? Once you’re qualified, you can use social media professionally on behalf of your job whether or not you’re in marketing or PR or not.

Social Media 115

Social Media Media API Twitter 115

Buzz Marketing for Technology

JUNE 27, 2008

Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Personal Content Management +. MADE IN CANADA.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Hubspot

NOVEMBER 21, 2011

Not only is that five more links into your site, it's five more ways your hundreds or thousands of followers can get back to your site to find more information about your products and services. Not separating your business accounts and personal accounts. Not having a blog subscription and RSS feed set up.

Social Media 28

Social Media Media RSS Click Rate 28

Online Marketing Institute

NOVEMBER 1, 2010

You are welcome to participate and critique, praise, extend, or correct the information and opinions found on this blog. 2) PR and TV are popular for building brand but trade shows and email raise awareness best. Compared with online interactions, person-to-person sales calls and meetings cost much more to execute.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. I state my company’s primary functions in the first sentence of my current role, so that people can see what I’m bringing to the table alongside my own personal skills. They recommend that you only connect with people you know well personally. Newsletters.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Online Marketing Institute

AUGUST 14, 2011

You can follow any responses to this entry through the RSS 2.0 link] AdamSinger Hi J – I skimmed this in RSS and came here to comment, missed that point was from data (re: tracking). This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Buzz Marketing for Technology

JUNE 27, 2008

 Keep It Personal.  Liz Strauss shares some empowering advice about building a powerful personal network.  Liz Strauss shares some empowering advice about building a powerful personal network. I have used it to impact in people by sharing useful information that will help thier career with them. Social Network.

Web 2.0 100

Web 2.0 Effectiveness Wiki Budget Programs 100

Buzz Marketing for Technology

JULY 22, 2008

A fter Nancy White pointed me to Chris Lotts articles on Northern Voice, and on love, and Chris replied to my Tuesday post on how easily we unintentionally hurt each other through our actions, I did a bit more research on Chris work and discovered the remarkable chart above on Information Fluency. Personal Knowledge Management.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

markempa

MAY 26, 2005

« How to leverage word of mouth for more leads | Main | RSS Your Press Room for better search engine visibility » B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards Thank you for nominating the B2B Lead Generation Blog for MarketingSherpas 2005 Readers Choice Award !

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Sandwich that summary with a personalized message and you may just get somewhere.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

markempa

JUNE 7, 2005

« RSS Your Press Room for better search engine visibility | Main | Process Mapping is an essential step to measuring Lead generation ROI » Closing the loop to improve lead generation performance Whats the power of closing-the-loop? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

Online Marketing Institute

NOVEMBER 8, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Learn more. That will increase your following tenfold.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40