Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. RSS feeds offer an easy way to stay updated with every piece of content a site has published. What is Thought Leadership?

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

KoMarketing Associates

JANUARY 22, 2015

To make it more business and SEO-specific, consider adding the following information and values to this process: Topic / Idea. Ability to Comment / Notate Information. Gather Information Sources. We tackle this step in two phases: List Curation – Understanding what information sources are valuable and relevant.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). That’s helpful for building awareness of your brand -- especially when 44% of journalists consider press releases to be the most trustworthy source of brand-related information. Enter: The press release. Don't panic.

Press 101

Press Distribution PR Public Relations 101

Scoop.it

APRIL 4, 2019

They provided a protected online space for coworkers to share knowledge and distribute intelligence, industry news, and key information in a timely manner. For an organization, this meant that they could: Share information that improves an ongoing project. You can add important sources through RSS feeds and social media monitoring.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

The Point

NOVEMBER 16, 2011

I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.)

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Chris Koch

JANUARY 22, 2010

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Again, tough to isolate PR’s role.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Sprout Social

OCTOBER 19, 2023

For example, a sudden flood of negative reviews could be a sign of a total social media PR crisis. You need to identify trends based on actual data With the right online reputation management tool, you can turn qualitative information into quantifiable data.

Marketing AI 96

Marketing AI Work Management Marketing Management Business 96

The Point

NOVEMBER 28, 2011

Use Google Alerts, social media, and your PR agency to help spot potential topics. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook. The result is a much shorter email that still disseminates a lot of information while accommodating vital content above the fold.”.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Convince & Convert

FEBRUARY 15, 2013

The RSS feed is: [link]. “That changes the very nature of the kind of information that you publish as a brand,” he says, “and the kind of content that you put out there.” She’s the Senior Vice President of Communications, and sometimes PR people get a little flack for being on social media.

Activities 130

Activities Multi-Channel Social Media PR 130

KoMarketing Associates

NOVEMBER 8, 2018

Keeping the target audience informed with high-quality posts on social media, blogs posts on industry topics, and relevant company updates. This is useful for an organization that has an audience who may consume content and information online differently. Sharing snippets of quotes from the company about the award on social media.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Content Standard

JANUARY 25, 2018

We encouraged clients to create a social business page, have their appropriate branding and logo correctly displayed, and push content from their RSS feed directly to these newly created social channels. ” Social touches customer service, sales, creative, and PR, which is why social needs to be top of mind throughout an organization.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Convince & Convert

OCTOBER 17, 2011

Previously, I spent a great deal of time trying to meet everyone in the world’s of social media and PR. I don’t mean read your RSS feed or scour your Twitter stream. I have recently become fascinated by the way that people who don’t work in social media use social. I’ve discovered that world and the real world don’t always intersect.

Social Media 148

Social Media Media RSS Work Management 148

Hubspot

MAY 25, 2011

But once you've put that great, PR-worthy content out there into the online world, are you making it easy for interested media folks and bloggers to contact you about it? Could they gather all the information they're looking for if they decided to write more in-depth coverage of your business? Don’t bury this information.

PR 28

PR Social Media Media Blogger 28

Convince & Convert

NOVEMBER 22, 2013

The RSS feed is: [link]. ” Four Your Information. Jason was working in PR in the restaurant industry when MySpace tanked and Facebook rose to glory. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now. Click the play button to listen here: Download the audio file: [link].

Skype 130

Skype Social Media Work Management Storytelling 130

Webbiquity

MAY 4, 2010

A variety of content can qualify, including posts that report new information, explain how to solve a problem, take a controversial stand, or make people laugh. Add your blog and feed links to blog directories and RSS syndication sites. Links can generate direct visits and they are critical for SEO. Submit your blog to AllTop.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

NOVEMBER 16, 2010

It’s not just that most people aren’t waiting on eggshells in eager anticipation of XYZ Company’s latest PR announcement, it’s that the marketers and PR people at XYZ didn’t take the time to figure out what their prospective buyers and influencers do really care about and want to discuss.

Social Media 100

Social Media Media Digg PR 100

The Point

APRIL 21, 2010

Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. Additional Resources – In the sidebar, Navicure presents downloadable information offers: white papers, ebooks, podcasts, as “additional resources” to blog readers.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? The same thing is true when it comes to your website.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

According to a recent Digital Readiness Report , 18% of marketing decision makers have no interest whatsoever in traditional PR. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors. Involve everyone.

Public Relations 48

Public Relations Tips B2B RSS 48

Martech Advisor

AUGUST 21, 2019

With a centralized productivity hub, we can put our citizen integrator expertise to use, pulling information from resource management tools into one central location. Apps like RSS readers and news aggregators represent easy ways to curate information that matters to you. Some media monitoring tools like Nuzzle go even further.

Work Management 58

Work Management Marketing Management Resource Management Marketing Automation Services 58

Convince & Convert

APRIL 26, 2013

The RSS feed is: [link]. ”Being able to get the marketing angle, the customer relations angle, and then also the PR angle, being able to blend all those together is a beautiful thing when you’ve got people who work together so well,” Brooks says. Four Your Information. Listen Now . Find us on iTunes: [link].

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Convince & Convert

JUNE 14, 2013

The RSS feed is: [link]. “It’s about facilitating the flow of information and leveraging technology to make that happen.” ” Right now, there are three different worlds: marketing and sales, PR communications, and IT. Four Your Information. Listen Now . Find us on iTunes: [link].

Skype 118

Skype Social Media Communities Case Study 118

Convince & Convert

NOVEMBER 15, 2013

The RSS feed is: [link]. A social PR agency handles the brand-building efforts , like the global auto shows that are more about the brand of Nissan and less about the actual vehicles. Four Your Information. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now. Tweetable Moments.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

Hubspot

APRIL 5, 2018

billion searches for information are made per day? Once set up, you'll receive either email alerts or results via RSS whenever these phrases have been mentioned online. This PR tool is a great way to stay on top of your business' online reputation and react to online mentions of your brand in a timely manner. You know, where 3.5

Google 78

Google Adsense Tools Doubleclick 78

Convince & Convert

MAY 10, 2013

The RSS feed is: [link]. ” Four Your Information. Back when he was working in PR at Intuit, he joined Facebook and Twitter for his own personal use, and before he knew it, Intuit was saying, “From a brand perspective, we should start using this to communicate.” Listen Now . Find us on iTunes: [link].

Social Media 141

Social Media Activities Media Skype 141

Chris Koch

MARCH 19, 2010

For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. Marketers and PR people can help by monitoring conversations and alerting SMEs to the topics and conversations they should get involved in. Gather information by asking questions. Gather research.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Biznology

SEPTEMBER 21, 2016

I spend about an hour each morning before work going through RSS feeds and newsletters, reading up on trends and trying to understand the latest platform features and algorithm shifts. I publish a list of social media platform changes every Friday, and that list is never shorter than eight or ten items long. EMPLOYEE TRAINING.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Very helpful post, Jay.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

The Effective Marketer

JUNE 13, 2009

His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. When he came out with his hardcover book “ The New Rules of Marketing & PR ”, it reached number 1 in sales quickly. You can follow any responses to this entry through the RSS 2.0

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Customer Experience Matrix

JULY 16, 2009

This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. Results can be streamed to an external viewer as an RSS feed or presented in standard reports. But that makes the acquisition still more intriguing.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Buzz Marketing for Technology

FEBRUARY 27, 2009

However, I did get a lot of speaking opportunities, PR opportunities, book comment opportunities, even books people would mail to me unsolicited (aka Schwag!) Besides all those great things, I also got things I hadn’t bargained for like having less time for the family, adding to my existing A.D.D.,

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

B2B Marketing Savvy

AUGUST 13, 2009

Other Popular Posts: Digital DeTox Tools PR Relationships Analog Bridges Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. kings, church hierarchies and the like) gained the ability to control information and shape brand perceptions more broadly. Media has always been social.

Peer-to-peer 40

Peer-to-peer Advertising Agencies RSS Paid Search Agency 40

Adobe Experience Cloud Blog

MARCH 31, 2011

Successful content appeals to the community-oriented atmosphere and offers valuable information that research-oriented viewers crave. Leveraging relevant keywords ensures that the content is optimized and your press release can be found when prospects are searching for information.

Press 48

Press B2B Marketing Tips B2B 48

The Effective Marketer

JUNE 21, 2009

SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable. You can follow any responses to this entry through the RSS 2.0 Pretty amazing that it was a free week of packed information. You can leave a response , or trackback from your own site.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations. Great post!

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Hubspot

MAY 21, 2010

The problem is not finding information -- it's about finding the right information. Search and different methods of filtering have become more important today than ever before, because of this information overload. Twitter make it easy to do this by providing RSS feed for search results pages. Today it's Twitter's turn.

Twitter 28

Twitter Tips RSS PR 28