Sales Engine

JANUARY 25, 2016

Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. You have to be seen as the go-to source for valuable information in your marketplace. As most of you have learned, creating content isn’t cheap or easy.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Webcasts |. Newsletters |. NEWSLETTERS. More Newsletters. Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. src = [link]. }. ); WHITE PAPERS.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Anything Goes Marketing

MARCH 9, 2008

You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts). Here's the truth - the blogletter will be arriving very soon and will revolutionize the way some companies can create and execute an email newsletter or any email campaign. Other advantages? What does this mean?

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

APRIL 5, 2009

By transactional email, I’m referring to the automatic email that you receive when you sign up for a newsletter or download an e-book. white paper, webinar, etc.), On the ensuing landing page, they are able to download a relevant white paper after filling out a short form. send an email with a link to it”.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Paul Gillin

MAY 13, 2016

Most content marketing is currently delivered piecemeal in the form of white papers, e-books, webcasts and the like. What if you could go a step beyond the downloads and become a trusted and even indispensable information source that customers visit every day? Some B2B marketers have gone that. Cisco Connected Futures.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Writing on the Web

JUNE 28, 2010

Here are a few notes we discussed during the interview webcast… What is a “sales page:&#. 8 Reasons to Use a Sales Page: Sales of a product or informational product like a book. Subscription to a newsletter, free or otherwise. Download a free report, white paper, or ebook/ ecourse. Take a poll or vote.

Template 100

Template Ning Webcast Digg 100

Content Standard

DECEMBER 9, 2014

But here’s the catch—the research company will only provide information to companies about their own content, not the greater Netflix or Amazon viewership trends. Video only trails “in-person events” and “webinars/webcasts” by less than 10 percent.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Online Marketing Institute

DECEMBER 23, 2010

By understanding the type of information your prospects are looking for, you can create unique Calls-To-Action specific to their needs. Let’s walk through an example of using web analytics data to identify important topics, helping to create valuable assets in exchange for your prospects’ contact information.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Anything Goes Marketing

NOVEMBER 16, 2008

Reuse your email newsletters by ensuring they are posted on your website. This is a simple one but it's surprising how many e-newsletters remain only in email format. You should even consider creating a blog and reposting your newsletter articles on it. Reduce the complexity to getting access to information on your website.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Online Marketing Institute

APRIL 4, 2011

Content for Research & Information Informational content provides a way to demonstrate expertise and share valuable resources with prospects and customers. Newsletter problems? Are you a Search Engine Watch Member? | The key is figuring out the best way to present and share it. Tweet Do you recommend this story?

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Newsletters. White Papers. Get information about your IP. IP Information. Using Meeting Workspaces to organize all the information need to support recurring (and one time) meetings is one of my favorite features of SharePoint. Site Resources. Clear Choice Tests. This Week in Print. Executive Guides.

Marketing Management 100

Marketing Management Spyware Communities RSS 100

NuSpark Consulting

JULY 15, 2011

This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Therefore, our content plan includes the following elements: A deep dive into understanding who your audiences are and where they obtain information on your solutions.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Therefore, our content plan includes the following elements: A deep dive into understanding who your audiences are and where they obtain information on your solutions.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Online Marketing Institute

JUNE 26, 2009

Or simply link to 300x250 OR 728x90 OR 468x60 OR 336x280 OR 160x600 Agri Ads Business Media Matters Business Media Matters is a monthly e-newsletter for the business media advertising and marketing community. Print Ads Click on any of the ads below to view a high-resolution print version in Adobe PDF.

Research 40

Research Marketing Management Media Planning 40

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Newsletter problems?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

APRIL 4, 2011

Internal search query reports offer similar data once the visitor is on the website looking for information. Newsletter problems? Are you a Search Engine Watch Member? | Keyword reports from PPC programs: filter this report by conversion rate to find keyword topics PPC demonstrates will historically generate an action.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Paul Gillin

MAY 13, 2010

These can be in the form of newsletter sign-ups, white paper downloads, requests for more information or invitations to view a webcast. Is it easy to join your list? Every page of your website should have an invitation for visitors to become prospects. Are your pages easy to share?

B to B 50

B to B Marketing Websites Work Management Webcast 50

Online Marketing Institute

DECEMBER 23, 2010

white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1. Make your IT people & your CRM system work for you In B2B lead generation via PPC, there is no more important information than “which keywords are generating the best return?&#

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

DECEMBER 23, 2010

Examples of hybrid Directories and multiple-vendor lead generation sites are MacRAE’S Blue Book and Bitpipe (Bitpipe is not technically an RFQ site, but leads can be fed to multiple vendors when non-vendor-specific content is requested such as a white paper or guide.) A B2B Directory website example is ThomasNet.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Online Marketing Institute

JANUARY 4, 2011

White papers? Informative how-to blog posts? For more information, visit Vizions SEO Blog. Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? What do people like to link to? Case studies? Mark received a B.A.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Keep your emails brief, relevant, helpful, informational, but not promotional. What can you send via email?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

markempa

MAY 20, 2005

Many experts will give you permission to post their articles and resources on your website or newsletter. Over time, as you build your lead generation program, your experts may be interested in co-developing white papers, special research reports, articles, and events with you. Why does this work? they need you.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Zoominfo

JULY 11, 2018

Buyers say they will share information in exchange for webinars (79%), white papers (76%), third-party/analyst reports (66%), e-books (63%), and case studies (57%) ( source ). Buyers are less willing to exchange information to in exchange for podcasts and video (each 19%) and infographics (24%) ( source ).

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Webcasts |. Newsletters |. NEWSLETTERS. More Newsletters. s organizations and management systems are not designed for either the new way of work that information and communications technologies have enabled or the new employees these technologies have helped to create. src = [link]. }.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Digital B2B Marketing

JUNE 3, 2014

Free white paper! We will also give your information to our green sales team and tell them to go close the deal now Now NOW as part of our commitment to make it as easy as possible for you to buy. White papers and webcasts are transactional. Common examples include: A newsletter is a classic relationship.

Content Marketing 100

Content Marketing Ad Exchange Webcast Banner Ads 100

Zoominfo

JULY 21, 2019

Buyers say they will share information in exchange for webinars (79%), white papers (76%), third-party/analyst reports (66%), e-books (63%), and case studies (57%) ( source ). Buyers are less willing to exchange information to in exchange for podcasts and video (each 19%) and infographics (24%) ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

Paul Gillin

JUNE 24, 2010

Good ROI analysis almost always requires accurate historical information, which few companies have, in our experience. The other provides access to six customer-only educational webcasts during next 12 months for all customers who renew, regardless of timing. The webcast is probably the smarter incentive to offer. With webcast.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Webinars / webcasts. Newsletters. Unique: people are most likely to pass along content that is new or different—information, a point of view, or a collection / presentation of data that they haven’t seen before. Case studies. Presentations.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Online Marketing Institute

DECEMBER 23, 2010

Glendale, California Glendale, United States Intern - Editorial PBS Arlington, United States White Papers more Research Send us feedback | Technical questions or bug reports? Newsletter problems? Are you a Search Engine Watch Member? | Receive news via SEW RSS feeds Incisive Interactive Marketing LLC. 2010 All rights reserved.

SEO 40

SEO SEM Paid Search Agency B2B 40

Anything Goes Marketing

OCTOBER 29, 2006

You can do any one of the following things (and some of my own): Send a special offer for new subscribers Send a request for additional contact information for a mail-in offer Ask for additional lead qualification questions - eg: age, sex, purchase time frame, annual revenue (depends on whether it's B2B or B2C). Don't wait a few weeks.

Opt-in 100

Opt-in ROI Opt-out RSS 100

Webbiquity

NOVEMBER 12, 2013

20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). Yet less half utilize webcasts and just 20% create e-books. Relevanza ). MediaPost ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). Yet less half utilize webcasts and just 20% create e-books. Relevanza ). MediaPost ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Buzz Marketing for Technology

OCTOBER 7, 2008

Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Zones White Papers Editorial Calendar. Research E-mail Newsletters. E-mail Newsletters. White Papers. Subscribe to our e-mail newsletters For more info on a specific newsletter, click the title. More Resources.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100